Knowhow Marketing Lab

Knowhow Marketing Lab

Hosted by: Phelan Lewis & Pip Seymour

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the...

Episodes

This Month In the World of Marketing - Search, Social, & Websites -Jan 25th 2024

Season #8

GeekSpeak - This month in the work of marketing - 2024-01-25 at 11.03.13 Season 8 Episode 4 Chapters:  [00:00:00] - Introduction and Overview [00:00:02] - Discussion on Current Projects and Marketing...
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Marketing Predictions for 2023 & Hanging Out

In this episode, Phelan, Rina and Greg will be talking about the things that stood out for us in 2022 and perhaps make some guesses as to what might be happening in 2023.  0:01 - Intro... 5:57 - Website 9:20 -...
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14 Incredible Marketing Predictions 2023 Products You’ll Wish You Discovered Sooner

In this episode Pip and Rina will be talking about 14 incredible marketing predictions 2023 products you’ll wish you discovered sooner. Lots of changes happens and just like brick and mortal things have now change...
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Display Advertising - What is it and how do we use it

Today Phelan and Rina will be talking about display advertising, what it is, and how do we use it to our advantage. The definition of display advertising and their importance.  0:01 - Intro... 1:37 - What are Display...
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Google Business Profile - The Good, The Bad & The Ugly

In this episode Pip and Greg are diving more into Google Business Profile. The good, the bad, and the ugly side of Google Business Profile GBP. There is a lot of changes going on in GBP, which is why it is important...
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November Month In The World Of Marketing

This month in the world of marketing, Pip, Phelan, Rina and Greg will be talking about updates from Twitter. Want to know what Elon Mask got on, stay tune.  0:01 - Intro.... 1:25 - Updates on Twitter  6:05 -...
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Design For Advertisement

Rina and Greg will be diving into designs for advertisement. People post things on Instagram or Facebook thinking they're gonna get something out of it but does their graphics and designs look professional?  0:01 -...
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Looker Studio: What's changed and why reporting still matters

In today's episode, Pip and Phelan will be looking at Looker Studio, what's new and why reporting still matters. If you are interested in reporting and you wanna try, Google's free tool called Looker Studio, this...
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Website Health & Performance For Better SEO

In today's episode Pip and Greg will taking us through website health & performance for better SEO. What is a website health score and what are we seeing when we log into our website? Why is my health score...
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October Marketing Roundup

In this month of marketing roundup, Pip, Phelan, Rina and Greg will be diving into Search, Social and Website updates. The New WordPress 6.1, Facebook Group Stories, Google Updates, Site maps, Google Search Results...
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Google Ads Settings That Save You Money

Rina and Phelan will dive into google ads settings that will save you money and some changes in google ads settings.  0:01 - Intro.... 1:45 - Previous Podcast Google Ads Editor.  2:27 - Smart Campaigns 4:09 - Account...
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Google Shopping

Phelan and Greg will dive into Google Shopping. What is Google Shopping? Why you should be using it, even if you're not doing ads, and also how is it gonna all integrate for the future of e-commerce? 0:01 -...
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