November Month In The World Of Marketing
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[00:00:00] Hi everyone. I'm Pip from Seymour Digital Media. You're listening to Know How Marketing Lab podcast. This podcast brings together different experts in marketing from our Facebook group, cyberpunk Geeks, marketing Mixer. Each week we get on here and we talk. About something. Search marketing like Google Ads or seo, social media marketing from Facebook to TikTok or website marketing.
[00:00:28] If you're a marketer or aspiring marketer, a business owner or entrepreneur, this podcast for you, we're gonna share the best seo, search, social and website strategies. We share tips and. Google ad strategies, what's going on in the current market. Each week we discuss something exciting and awesome in marketing.
[00:00:51] This is this month in the world of marketing. So I thought we'd talk first about the elephant in the room. This is what week? Can I [00:01:00] just say something? No. Oh, we should, wena. For one month only to this month in the world of Twitter. . I just gonna say, wouldn't, might dominate our conversation today, . I would like to hear what you and Rena have to say about it because I know and phon, cuz you all are more on Twitter than me.
[00:01:20] So take it away. What are the things going on besides the burden of the building? So there were some predictions that so many people were laid off or left, that the bugs were gonna take over and things were gonna become problematic and glitchy. I haven't seen any indication of that. And Elon's been tweeting like crazy, man to.
[00:01:42] Point out all the things that are working. So he says that there have been some major improvements of speed on Twitter, especially for countries outside of the us. Apparently hate speech is down by one third from previous spike levels. And let's see. And I wonder [00:02:00] if that spike up was actually, the spike up looked like it was on October 20th, and that is when a whole pile of new accounts came on.
[00:02:10] Where were the number of accounts? I forgot it was astronomical. How many new accounts? But I was part of the problem. I wasn't part of the problem. The problem that became a problem for me. I had a couple of clone accounts organized on my Twitter account that I had. Try and get down, which I was actually successful in doing that before any of my people fell for the scam, whatever it was going to be.
[00:02:34] So the best Twitter pool I've ever seen was put out, of course you've probably heard, to try and get Trump back Trump's account back. So the pool got 3,162,112 votes and. Oh no, hang on. That was a different pull. Hang on. Where's the, where is. Just one second. [00:03:00] That's a different P. He's running so many pools.
[00:03:02] It's I don't know how you run your business like that, but the poll for Trump, he gets herself very well. Yeah. He doesn't run businesses three. I know. We're not gonna really do that cuz somebody was actually pretty offended the last time we tried to do that. We talked about it like that. So basically what happened was there was 52% for Trump and 48.
[00:03:24] No Trump. So he, and it went, I think there were 3 million votes and it went out to a vast, larger number of people who didn't vote. And I just can't find the stupid, oh, here it is. Okay, so now all of my numbers are not right. So 51.8% voted yes to having Trump back on 48.2%. No, we had 15,085,400. 458 votes and the number of people who, oh no, it depend.
[00:03:56] Tell me how many saw it . Oh, I was actually misreading that. [00:04:00] Okay, cool. And check this out. What is, this is a great comment. And Trump is ignoring Musk and not posting so far, huh? Yes, he is. That's exactly what I was, somebody took my
[00:04:13] I can never get there fast enough. That's the problem. So yeah. So he's been reinstated and he is not actually using his account because of course he's went and started truth social. So basically from Elon's perspective, or must percep perspective, I feel like we're on first name basis. Things are going dreamy.
[00:04:31] They had 1.6 daily active users in the past week, an all time high. I haven't noticed too much other than my account being cloned twice. I haven't noticed too much terrible things anymore than that used to be on Twitter. Twitter's wait, clone twice he took over. Yeah. Yeah. When he opened up the floodgates for all sorts of new people that were banned and he did run a, he did run [00:05:00] a pool on that. So Shift Twitter offered General Amne. To suspend account to suspended accounts provided they have not broken the law or engaged in just spam. So I'm not sure what egregious means in terms of spam, cuz there is already a lot of spam on Twitter. 72.4% are all for free speech
[00:05:20] As a Canadian, I have to put the air quotes up and then 27 point. Percent said no, they should leave those accounts banned. So it's pretty fun watching him tweet. It does seem like he's a little bit stressed out about it. . He's always seems to be overcompensating and he's getting in Twitter arguments with people like Kara Swisher, who's one of my all-time favorite podcasters and the interesting, so yeah.
[00:05:45] So that's been fun to watch a little bit. I don't watch it too much because I do. A brain that needs taken care of from time to time. But you both have left not left Twitter, but now you have additional accounts on two other [00:06:00] platforms that are like Twitter. Is that correct? Yeah, I haven't quite organized my accounts yet.
[00:06:05] I've looked into it, but Greg, I think you know more about the I, I have an account now with Hive, which I actually really Hive the layout and stuff. It looks promising. I just hope. I was thinking the other day, like how wrong is it to blast Twitter to try to get everybody to go to Hive?
[00:06:25] I, lots of people are doing that. Does it go through, Yeah. What's that? Yeah I was gonna say, does it go through, does it get posted? Glen is here. Just so you know. It would get posted for sure. Yeah. The other thing that needs to be accounted for in our conversation is what are agencies doing with this information and big brands, and a lot of them are moving away and canceling their ad spend.
[00:06:50] I've heard of people canceling like $75,000 a month in ad spend on Twitter. Oh. Which is big. It's a big shift and a lot of. [00:07:00] Contemporaries marketing? They're not really my contemporaries. They're usually bigger agencies than I am, but a lot of them have left and I'm not sure if that means that they've taken their clients with them or what they're doing.
[00:07:11] We never really got a lot of engagement on Twitter for my clients. But generally I use it as a link back to website for SEO purposes. I'm not really sure how beneficial that is, but Twitter and Google, so they were. p Powell at one time. And so some of Twitter's tweets got indexed. Yes. And then they got in a fight, and then Yes.
[00:07:36] Then Google stopped. I think now they're, it's now it's happening again. So once in a while you'll see tweets depending on what you're searching. Yeah. So personally, I'm sticking on there because I still find that a lot of the people that I like to follow, like the journal. For journal journalism and podcasters and things like that.
[00:07:56] They're all up there and on there and the conversation is still good. [00:08:00] What about Canada? I don't know about the US but that's where you look for power outages, like Yeah, from hydro, it's. and Yes. And service. Sorry. Support providers. So I, even just yesterday, I got a, finally got , a MailChimp person on Twitter, and that's usually where I go.
[00:08:20] So I'm not in a hurry to leave, but maybe I won't spend so much time working my brand on there so much until I see the fallout. I wanna see how this goes. And Glen is saying she's on Mastodon. So isn't that interesting? It's, it is fun to watch a billionaire take over a company and how it's being a social media company, and we all know that's probably very difficult.
[00:08:45] So there are a couple of other pieces of information too. One is, some people are saying that this is all what's expected that Elon Musk was gone, took over in order to break Twitter. So that it doesn't have the ability [00:09:00] to. To help people organize at grassroots level. So that's one theory. I don't know how accurate that is, or Oh yeah.
[00:09:08] And then the other theory is that he's gonna get a whole pile of money from the government, whether he makes Twitter work or not. And that's why he is there, even though he was forced to be there. So I'm not really sure. I didn't follow the money trail yet, or I'm not sure if I actually will, but those are interesting things I don't know how it works if you lose money on a business with the American tax situations.
[00:09:33] I know how it works in Canada and that's it. So on five two and hold on. Go on Phon. Oh, I was gonna say the theory that was going into why even in the first place he had looked at purchasing it, it's because most of his wealth is actually tied up in Tesla stock, which is like entirely speculative.
[00:09:53] Yeah. And doesn't actually make sense. And as we get non-zero interest rates, he needed to diversify his money away [00:10:00] from something that wasn't like pure speculation. That's, and so buying a. It's only valued at the amount that they say it's valued at. It doesn't actually have cash, is that what you mean?
[00:10:10] Yeah. Okay. Yes. Cause they recall an undisclosed amount cuz it make you sign an NDA for every car from Tesla. So like the fundamentals just don't work for Tesla. For how much? Money, each stock is worth for how many cars they produce. It just doesn't match compared to any other manufacturer. And so they figured that he was trying to buy something that would be like, so when there's a crash, he's I still have this billion dollar company over here that's actually does something functionally.
[00:10:34] $44 billion company. Is this still worth that much or what? What's the deal? The ironic part is he lost a hundred billion in wealth in the last. From Tesla stock. That sounds hard. Yeah. I'm so like, I am laughing because I can't, I even imagine, and I just have to say, but more in the world of marketing.
[00:10:54] Is there anything else happening besides the Elon Musk thing? There must [00:11:00] be. There are things, but you know what it's not as much fun. I'm trying to blank because. Occupied all of my attention. Let's see. What I would say is like trying to pay attention to something else is like watching a Tesla car be on fire.
[00:11:13] Like it's. Joint, please. It just will not go out no matter what you do to it. Yeah. There's a lot of, I'll say I'm, I'm pretty sad about what's happening with Twitter and this whole thing because I think Twitter is probably the most important communication device we have across the globe is have fun when you think about that.
[00:11:36] Facebook, other social media platforms are great, but they're more for fun. But Twitter to me, News. It's information. It's instant. It's exactly, it's so it's like it's a hurricane coming. I find it pretty sad. What, what is happening to it, because the potential of this platform of how it, it could work if it was in the right hands and managed [00:12:00] properly it is, was very, would really be good.
[00:12:02] I kept being sad about it with marketing industry, like maybe it just opens a door. Knew and better. Maybe cuz I mean like the newspapers are gone and I personally like the internet way better. just what I would say is for the marketing side of it, like the irony of Twitter was that it did a really poor job with its targeting.
[00:12:26] It had always been the runt in the litter, but that's what made it. But that is what made it a much more usable platform for most people is because there weren't, the ads were pretty shoddy. So it wasn't like Instagram where they're doing like hyper-targeted ads all the time. And so it actually made it a much more usable experience for most people, cuz it didn't over monetize every last little aspect of it.
[00:12:48] So have the r e is, no, go on. Sorry. I got excited. Yeah, it was just that the irony is that the advertising not being as effective made it a much nicer platform for most average people. [00:13:00] Have you guys done advertising on Twitter? Rena, have you done that? Yeah. Yeah. We haven't done it not in a really long time.
[00:13:08] I just found that at the time that I tried it, which was years ago, by the way, so just to I haven't looked at it. The targeting was super bad. It was like age. If people gave their birthday and gender and location and that was pretty much it. So I'm expecting that it's much better, but because Facebook is just so you know, brilliant in that way, I've never really looked at Twitter for that, but, and I understand that.
[00:13:34] I actually just got some news. That's news to me. Probably not news to everyone that LinkedIn's targeting is much better Target. Oh, it's much better. Yeah, so I'm gonna look into that this week. That's, I know that can put the pixel. They have a pixel, which is pretty great because you can target by profession, which is pretty brilliant.
[00:13:53] I think that's an avenue. We're trying Amazon ads right now. Oh yeah. Yes. That's [00:14:00] interesting, right? There's always stuff to learn and do, right? Want to know more about seo? We've got a class for that. Our mission is to educate students about the right tools, techniques, and strategies to grow their businesses using the most up-to-date search engine marketing optimization techniques and tools.
[00:14:20] Find out [email protected]. Regardless. Ad spend seems to be down again this year and this quarter. It's gone down a little bit, but not terribly considering the recession. Sometimes I'm sure that your client, that you feel this with your clients. Some, I hear this happens with Google Ads.
[00:14:42] As soon as recession starts or anything like that, people tend to close down their marketing budget instead of opening up, which is really. Because it's the opposite. When people leave the marketing space or the digital the ad space, the price goes down. So it's [00:15:00] actually you're letting you have less competition for those keywords.
[00:15:03] So it's actually a good time to to level up. I tell the Pepsi story, One clarification is we are not actually in a recession. Last quarter had PO way more positive growth. It was 2.3% for the United States, which makes it. That's, we actually define what a recession is according to economics. The reality is that, which is everybody's paying more for bread, milk, all the things, which does make you more apprehensive about buying stuff.
[00:15:35] So whether or not we're in a recession, we're all a little bit more price conscious, in my humble opinion. And you're absolutely right. The article does say with recession looming, so looming. Yeah. Yeah. Interesting. I know, but a lot of people are using it. Yeah. Sorry, go ahead. What I would say is we're closer to a 70 style stagflation where there's prices are going outta control and and so that's closer to what [00:16:00] we're at is the seventies stagflation period than in proper recession like we had in 2008.
[00:16:05] I don't like the sound of stagflation. Sorry. Bad word. Bad word. . Why not stag yet? Inflation. Oh yeah. Cuz that it's a party. It's it just means stagnant inflation, so everything's standing is technically standing still, but like prices are going through the roof. We do have a separation of clients right now that are either pulling back or putting everything into it, and we're banking with the people that are putting everything into it, cuz they'll be the winners.
[00:16:33] Yeah. Yeah, I think so. Yeah. I agree. I totally agree. I'm leveling up my own accounts too. I've seen a decline. Like even when I look at how much it's costing me for keywords on Facebook for my clients, it's actually coming in much nicer, like a much better rate. So I feel like, oh yeah, okay, I'm gonna try this out and see and get, and see if I can actually get the cost per [00:17:00] acquisition down.
[00:17:01] Interesting. Yeah, we're trying some really amazing things with our clients. Like we've started integrating, doing. On YouTube to see if that can boost your, like even your local seo. So there's there's so many things to try and do and it's amazing. And also to expand that with clients that are doing video and they're also doing e-commerce, that you can integrate YouTube shorts, that it can actually have the whole checkout inside a YouTube, like the app itself.
[00:17:30] So there's lots of that's new cool things. And in Google Search Console, I don't know if y'all have any e-commerce clients. I have to go over there and look, but search Console just released this week, last week. You can now see products in your search console if you sell products, and you could attach your Google search console to your merchant center.
[00:17:50] Oh yeah. Yeah. And it'll tell you if your schema is off or anything like that with your products, which is I know out of the box. Shopify does it for you, [00:18:00] but I also know that you have to go through and update them all. for Precision. Yeah, Shopify. Some of the themes will do it out of the box.
[00:18:09] Most of them do. There's a few that I found that haven't, but, so you do want to test with search console just to make sure everything's working. But yeah, it's definitely well worth it to go and take a look at Search Console for that. Cuz they're definitely doing a big push for the e-commerce side of it and competing with Amazon.
[00:18:24] Yeah. Yeah, there's, yeah, I mean it's gonna be interesting next year. In the next month you guys, we get to talk about. What we think's gonna happen and we do our look back, jump forward, look back. Anyway, super exciting. So we can see in the marketing what's trended this year, right? There's gonna be a lot of information on that and what people think about next year.
[00:18:44] I am excited. I can't believe we're already here. . , right? Greg, is there any website news. Yeah, pretty slow in web stuff or may at least slow for me because I haven't [00:19:00] really been keeping up with a couple things in the past month, other than you since our last chat latest release of WordPress did come out and everything seemed to be fine with that.
[00:19:12] Other than that, yeah, I've just been busy and I'm not really keeping up with the times that last. , Yeah. It doesn't sound like it's been like a whirlwind, like the SEO whirlwind is like a train going at a, I don't know, the station from 200 miles an hour as fast in web design or development as they used to.
[00:19:33] Like back in the day, things were, things would change fast. Things have tailed off. Definitely in, in that world are, there's always new things that come up. New new things, but yeah it's not monthly really anymore. Yesterday I met a woman who does website stuff and I said, oh, what platform do you, she said, Weebly, and I was like, weeble and Square bought Weeb.
[00:19:59] And [00:20:00] so now Weebly isn't getting updates and things like that, so maybe they'll go away. I, so I thought that and she told me Weebley. So I go in, I look up the website, Weebly, and I click on their seo. I got taken to a 4 0 4 page. Quite funny, really?
[00:20:19] That's ironic, but I thought that was really neat. Like Weebly, none of you work in Weebly? I have a couple of clients that ask me for help from time to time, but no, I don't build sites for people in Weebley. Mm. Or Wicks. And we can help people with Squarespace, but we don't build in Squarespace either. But we do Shopify.
[00:20:38] Shopify and WordPress. Yeah, we do. We like working on those. We will work on WIC sites and we will work on, I don't know, Squarespace. We will not work on Dral. I don't think I we did originally look at that. Yeah. And it was just old. Yeah. It depends on if the website is old, but there [00:21:00] are new Droople sites too, so it just it does tend to be older sites that are still on, on Droople.
[00:21:07] We have a, I saw posting Girl Gang about needing dpl. Sorry, I said I saw a posting Girl Gang about needing droople people. I was like oh, I should actually look for that. I've got a droople guy on on my team. PLE and Jula. Wow. They get those known again. I know. See, I don't like them. They scare, they used to scare me until I got my guy on my team and then I'm like, okay, now I can relax about that.
[00:21:31] I like WordPress. Biggest fan. Biggest fan. Yeah. Yeah. Okay. So I, I wanna say that there was a new entrant into the ads platform space that came out this month. New ent. Oh, and the entrant is Netflix. So that whole part where they're basically, they're turning into television where they're gonna have scheduled times for shows to be released, and they're gonna have ads and they're just, I don't like the scheduled times they [00:22:00] won because of binging and autoplay.
[00:22:02] Yeah, now they're changing their model because they realize that people just get on to watch the one show, watch it all the way through. And so now they're having to like space it all out and they're doing advertising and so it's entertaining to watch someone reverse engineer why TV was set up that way.
[00:22:18] Yeah, I'm gonna have to level up to that no ads version because that's gonna drive me mental. But there is one other thing that super important for the people who are blogging, using ai, there is an interesting lawsuit that's happening in the States about misinformation that went out because of an AI blog, and the question is that they're determining down there is who?
[00:22:42] Liable. So you know, you gotta watch what kind of blog articles you're putting out there, and there are some serious ramifications for you. So that'll be interesting to see. Karen posted something in the Facebook group this week about a client. [00:23:00] Using copywritten material and Oh yeah. She's supposed to, as the social media person, she's supposed to do the posting and she was wondering if she could get in trouble for posting it, even though she's being directed by the client.
[00:23:18] Oh, you know what? We need to refer Karen to a US lawyer because we can't possibly speak on that. Yeah, I wouldn't even know. I would just say don't post copy written things, period dot. Yeah. Yeah. You You would naturally think that the account, oh, whoever's account it, would the account owner be, that would be liable person doing the posting.
[00:23:42] Yeah. I can tell you right now, the account owner, but the account owner could sue you as a marketer's marketing service provider. But it would be weird for them to do that. So what the scenario that I was part of I wasn't part of it. I went in and cleaned. Was somebody, some social media person [00:24:00] was using copyrighted imagery and the client got they call them retroactive licenses.
[00:24:07] they're a fee. They're way higher than what it costs to buy a stock photo, but they're way less than what it would cost to hire a lawyer to go to court. So it can be quite costly. It was, I think it was around $900 and so the owner of the account is definitely the one who is liable.
[00:24:25] However if you were choosing something for your client, then they could turn around and sue you. So hopefully you have the. errors and emissions insurance. And if you don't, I've quite a good guy and I would also recommend getting an email saying, Hey, do you know that this is copy written?
[00:24:43] Correct. Do you still want me to post this? I would have a paper trail that would identify that. You definitely, it's usually yes. I usually check. I usually do, I do check, I take swaths of the text and I throw it into the search [00:25:00] engine and see if it pulls up. I know that they do have, I think that they have plagiarism software that you can get if you're a, an educator, but I don't know if there's anything free.
[00:25:10] I should look into that. But generally Google will figure it out for you if it's there. Yes. So we only have two minutes left, and of course we have to talk about what's happening next week, but we also have to talk about who's going shopping tomorrow online. Said, are we all as marketers or people online doing our shopping for our SaaS products?
[00:25:34] Anybody? did most of my last year, but if anyone has any software recommendations that they absolutely love, throw 'em in the comments in the below because I'm looking, I like to look. I got, last year I got gravity forms and an unlimited license of gravity forms and and cadence.
[00:25:53] Yeah, so those are good deals. We just bought Loom, the business version. It [00:26:00] has a. And it's good. And it's good. Okay. That sounds great. Okay. Good one. Any and yes I'm looking for suggestions. Oh, look, Glen Sing, I run through plagiarism detectors and I have free ones. Yeah, I have a couple free ones too.
[00:26:15] Oh, cool. I'll look for that too. Then my networks. That's a good question. That is a good question. You should post that in the group today. That works. Yeah. Yeah. So next week is, Google business profile. The good, the bad, and the ugly. Yes. Greg helped with the name, which is so good. . It's gonna be a really fun conversation with Greg and I and then in December we have a couple lives, and then we are on holiday for a few weeks for the end of the year.
[00:26:46] So are we. Excellent. I don't think that got in my calendar. Yay. . So happy Thanksgiving to all our American friends. If you're celebrating, enjoy your. And laughter and you're your football and, [00:27:00] oh, I guess it's, I don't do football, so I don't get it. But we will see you next month for the month of the world of bargaining.
[00:27:10] Bye bye everyone.
[00:27:18] The conversation never stops in our Facebook group, cyberpunk Geeks. Join us at facebook.com/groups/cyberpunk geeks to ask your questions, meet new friends, and learn even more about search, social and websites.
