Knowhow Marketing Lab

Knowhow Marketing Lab

Hosted by: Phelan Lewis & Pip Seymour

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the...

Episodes

This Month In The World Of Marketing

Season #8

  00:00 - Introduction & Overview of This Episode00:25 - Major SEO Updates and Algorithm Changes03:31 - AI Integration in Marketing and Its Challenges09:38 - Social Media Trends: AI Rules and TikTok...
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Ethical Use of AI for Content Marketing

Season #8

  00:00 - Introduction to the Episode05:00 - AI's Role in Enhancing Productivity10:00 - Practical Uses and Limitations of AI15:00 - Ethical Implications of AI Usage20:00 - AI's Impact on the Marketing Industry25:00 -...
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URL Redirects: Everything You Need To Know

Season #8

  0:00:00 - Introduction to URL Redirects 0:00:36 - Discussing 302 Temporary Redirects 0:01:21 - Use Cases for 302 Redirects in E-commerce 0:03:02 - Marketing Campaigns and Redirects 0:05:00 - Shopify and Redirect...
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This Month In The World Of Marketing

Season #8

[00:00:00] Intro & Host Introduction [00:01:00] AI and Its Impact on SEO and Marketing [00:15:00] Tech Giants' Legal Battles: OpenAI vs. Musk, Apple's Antitrust Lawsuit [00:27:30] The Future of Social Media:...
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Networking For Freelancers - How To Do It Well

Season #8

0:00 - Introduction and Special Setup0:34 - The Evolution of Networking in 20243:41 - Strategic Use of Landing Pages for Networking10:27 - The Dos and Don'ts of Digital Business Cards14:22 - Integrating Networking...
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What Does This Error Really Mean?

Season #8

[00:00:00] Introduction to the podcast and today’s topic: Error Messages. [00:00:23] Host introductions: Phelan Lewis and Greg McKinnon. [00:01:00] Explaining HTTP status codes and their categories. [00:03:00] Common...
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Using GA4 for Data Driven Decisions

Season #8

[00:01:00] The Power of Google Analytics 4 for Businesses [00:03:00] Traffic Acquisition Analysis in GA4 [00:06:00] Understanding Conversions and Conversion Paths [00:11:00] Audience Building Strategies in...
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Email Marketing: Which Platform Should You Use?

Season #8

Podcast - Email Marketing Platforms [00:00:00] Introduction & The Importance of Email Marketing [00:02:10] Key Criteria for Selecting an Email Platform [00:08:25] Deep Dive into Automation & Segmentation...
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This Month In The World Of Marketing

Season #8

  0:00:00 - Introduction: Meet the Geekspeak Team0:00:22 - Current Trends in Social and Website Sectors0:01:47 - The Closing of CDAP Grants for Canadians0:06:22 - Grow Your Business Online Grant Overview0:07:00 -...
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Video SEO and Youtube Optimization

Season #8

00:00 - Introduction to Video SEO and Optimization 01:00 - Success Stories in YouTube Optimization 02:00 - Exploring Video Platforms: YouTube, Instagram, TikTok 03:00 - The Challenge of YouTube Organization 04:00 -...
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A Better Understanding of WordPress, Themes, and Plugins

Season #8

0:00 - Introduction: Introduction to the episode's focus on WordPress, including themes, plugins, and how they interact with WordPress core. 1:00 - Understanding WordPress as a CMS: Explanation of WordPress as a...
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Local SEO in 2024 what's working

Season #8

:00 - Introduction and Banter: Pip and Phelan kick off the episode with a light-hearted start and introduce the day's topic: Local SEO in 2024. 0:13 - Diving Into Local SEO: The hosts discuss the significance of Local...
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