20 Marketing Predictions for 2023 & Hanging Out
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[00:00:00] Hi everyone. I'm Pip from Seymour Digital Media. You're listening to Know How Marketing Lab podcast. This podcast brings together different experts in marketing from our Facebook group, cyberpunk Geeks, marketing Mixer. Each week we get on here and we talk. About something. Search marketing like Google Ads or seo, social media marketing from Facebook to TikTok or website marketing.
[00:00:24] If you're a marketer or aspiring marketer, a business owner or entrepreneur, this podcast for you, we're gonna share the best seo, search, social and website strategies. We share tips and. Google ad strategies, what's going on in the current markets. Each week we discuss something exciting and awesome in marketing.
[00:00:46] How is everyone doing? It is that time of the week again. It is Time for Geeks Week. Of course this one's gonna be uh, a bit more casual. It's the end of the year, everyone's. If you're where we are in the lower mainland Vancouver Island, you're [00:01:00] probably snowed in and yeah, so today, unfortunately, PIP is out with the flu, so you're just stuck with the three of us.
[00:01:07] And of course I'm gonna introduce myself as, my name's Phen. I work at Consumer Digital Media. We're focused on search engine marketing, and I am Rena from Little Works Indie Media, and we have a little agency over. And I'm Greg with Original 72 Creative and we're a full service website graphic design, digital marketing firm also in Vancouver.
[00:01:27] Yeah. So how's everyone enjoying the snow? I don't mind. I actually love it. I love it. I think it's, but I don't have to deal with it. . I'm not the one shoveling , so I love it. It's pretty, and I love the. Quality of sound that snow makes, especially at night. It's very soothing, and I had forgotten what that sound was like.
[00:01:51] It looks beautiful. I drove around a little bit yesterday to go do a couple things and it's like [00:02:00] gorgeous out. If you like, look at the trees and nature and stuff, if you look ahead of you and on the sides of the roads, there's like chaos, but . Yeah. Which I'm gonna say we, we suggest that you do pay attention forwards.
[00:02:15] But . That's close. Yeah. Yeah. I just, you don't have to say that. Legally legally we were placing you to look forward. Yeah. It's over here the biggest issue, like it is beautiful. It looks great. The issue is, of course drivers here lose their minds as soon as there's white snuff stuff on the ground and they just, I don't know what it is, but people are like lemmings.
[00:02:39] They immediately I need to crash into a tree. Yeah, I think it's because they feel like they need to make a concerted effort to get to work before they call in and say they can't go. So they go with their All Seasons tires and they try and go down that massive hill that's on the way to the freeway.
[00:02:57] And then the next thing they know, they're boom. [00:03:00] Yeah. But yeah, if you make an effort, then you can stay home, . It's like you're sending a picture to your boss Hey boss, I tried, I crashed the truck real good. Thank you. I know, I can't believe I, I can't believe that it's not okay to just say, Hey.
[00:03:15] I've only got all season tires. Oops. I don't think it's good for me to attempt to come in or get out there and get on the bus. , even though the buses were having problems too. It just makes sense to phone in and not go if you can. If you can't. But there are lots of people that actually have to be at work.
[00:03:32] I was listening to some people that are doing like home care and Yeah. And things like. We need to get those people to work for sure. Oh yeah. No, I'm very much in the, there's a certain segment of people as we've formed with everything that's happened the last couple years, that there's a certain segment of people that just need to physically be at their job and yeah.
[00:03:51] I want them to be safe and healthy. And I would also prefer that the city actually plows the roads and that would also be beneficial. We could use a little [00:04:00] bit more budget in that department for. Yeah. Yeah, exactly. I, my my folks are saying that most of Victoria still hasn't been plowed and I'm not talking so how, like I'm talking major streets, like main roads there.
[00:04:13] Yeah. Yeah. They're complaining about that around here too. So how can you tell a Canadian from an American, Canadians are always talking about the weather. Yeah. Yeah. Pretty much. . Americans wanna talk about the weather. No, there's not as much. They just. Like most of the, I'd say like the place that has like the most like insane weather is probably like Indiana because like they have every extreme, so they get tornadoes in the fall, they get blizzards in the winter, they get flooding in the spring, and then it's scorching hot and.
[00:04:47] It's like I heard someone from there describe it as this is the place that if you went there, you think that God forgotten you. It's just cause like the weather just, oh, no . That's so sad. . just it's just hell for weather. Like every extreme you're [00:05:00] getting there and they just they just solemnly like just.
[00:05:03] Take it and just yeah. Wow. Let's see if we can segue this back into our topic. . How's that? Yeah, pardon? We're not just talking about nothing today, . No, because that would be boring to watch. Okay. So I think that what we wanted to do is talk about the things that stood out for us in 2022 and perhaps make some guesses as to what might be happening in 2023.
[00:05:30] So what were the highlights for you guys in 2022? I had to do a deep dive into Performance Max and e-commerce for Google Ads. So that was a new thing that I didn't think I'd have to learn in one month, but I did. So that was right on. Yeah. That stuck out quite a bit cuz it was quite a, I had a lot of we had a lot of stuff going on here at the house as well as having to learn all that stuff.
[00:05:53] So it was a little, it was a little stressful. So that stuck out for me. For me on the [00:06:00] website, I think looking back, because over the course of the year, maybe a year and a half now, It seems like it's been quite gradual, but when you look back, the advancement in being able to edit your site with the Gutenberg and block Builders, there's been actually a ton of advancements in how flexible.
[00:06:29] It is to compete with the page builders like divvy, builder, Elementor, beaver Builder, stuff like that. It's I find in the past year to year and a half, it's taken a major jump to where you can seriously not build sites with Elementor and those things, and pretty much have whatever you need to to do your custom layouts for sites.
[00:06:59] Yeah, [00:07:00] I was gonna say, I was just gonna say, building off that as well was also Shopify pretty much allows all pa similar thing of a page builder, but now it's on every page and then you can say them as templates as well. So that was a big one for us where it's it almost opens up too many possibilities.
[00:07:18] That you're just like, of things you can do on pages and it's every single page. So it's definitely, yeah, a lot of the builders have gotten on a lot better. I'm curious, I should go look at if there was like an improvement in the drink and drop library, right? Because there's a library that since both of them use React to do a lot of their fr front end JavaScript.
[00:07:38] I'm just wondering if there you mean both? Sorry, what's both of them? Do you mean. WordPress shop, Shopify Block Builder. Oh, okay. Shopify and WordPress on their back end. Both use React, the JavaScript library as their backend. In fact, fun anecdotal story is because Facebook created React, the WordPress.
[00:07:56] Oh, I know that. Yeah. It's owned by all the major [00:08:00] ones. That's only one independent, which is called view of v u e. That one's completely independent. And other, everyone else is just, it's built by a major organization. And so react. They had this like weird thing and because it was Facebook and so they had a weird thing in their terms of service that they like would own whatever you built with it.
[00:08:18] And Matt mulling you, the guy that runs WordPress said oh, I guess we're gonna have to move off of it. And instantly had Facebook change the terms of service to make it compliant with them. Cuz they're just like, yeah, we're not losing out this one. Okay, what do you need? What do you need? And they like just changed it to make it like whatever the most open one that they could have they changed it to that some com creative commons.
[00:08:39] And so yeah, it was that was showed the power of WordPress that they could literally make the behemoth Facebook bend the knee by just saying eh, I think we'll move away from this at least somebody can. . Yeah. Yeah. At the end of the day that's, I think that's one of the other fun ones.
[00:08:55] It's just things that we've learned is like there is someone that can make a bunch of these [00:09:00] giant companies just someone can off in the corner can cough and they go, okay, actually we're gonna change our plans. We're gonna do what they said . So what about for you, Rena? Yeah, there haven't been like that many big changes, but I think the thing that I'm taking on my complete and utter fascination is the whole.
[00:09:20] The shifts in Twitter. So they had tried to launch a bunch of new features and those features didn't really gain any traction. And then when Elon took over, like it's just been absolutely miss and more Miss and now so many of the great people that I was on there to follow have moved off of Twitter or had their accounts closed.
[00:09:40] That I'm wondering, am I. To the bitter end, when do I move off and where am I going? Because that seems to be also, there's not one sort of congruent movement to a particular place. Everybody's taking up a variety of spaces, so they're going tock. And it looks like [00:10:00] sub and that what's the other one called?
[00:10:02] What the m what's it called? It forgot. Mask on. And then the la other one, somebody, a lot of people are going back to Tumblr for some reason. I don't know how Tumblr I went back to Tumblr actually. Yeah, that's actually, I don't know if I went back or just am on cuz I know about Tumblr. I feel like I was probably on there, but then like I, I signed up again.
[00:10:26] So much , . I might have a second Tumblr out there but it doesn't function at all like Twitter did. So this is what I'm trying to get at, like how do we. Are immediately released news. So someone's saying that the journal journalists are going to post. Oh, that's good. That's probably where I wanna be then, because what I look for in Twitter is that at the moment when things are on the ground, absolutely happening right then and there.
[00:10:55] Not something that's gonna show up on my feet two days later, or five days [00:11:00] later or whatever due to the algorithm. And I like to hear it before it gets to the news. . Yeah, I don't like Macedon either. I haven't even really figured out how it works yet. I looked at it once, it just I glossed over and I'm gonna go over that when I'm on holidays and figure that one out.
[00:11:17] But post is a good place. I haven't actually used that one. I'm gonna mark that down right now so that I don't forget. So is, has anyone else moved anywhere else off of Twitter? Because that makes me post, I don't even know what post is and I can't seem to get, Glenn, can you tell me, can you drop a link Yeah.
[00:11:35] In the chat and see where, what you're talking about, because I can't really search for that. Yeah, that's a pretty generalizable name though. Definitely the seo. And now I know it's gonna be pretty tough. I know. I'm like, what am I thinking? I can't Google that . It's not gonna come up with anything. . Yeah.
[00:11:51] Okay. So that's good cuz I do like the journalists. That's what the journalists and politicians, those are the two groups of people that I. Keep in touch [00:12:00] with , if you can call it that on Twitter. I keep up to date with. That's probably more accurate. Yeah. Yeah. Though, apparently Elon is actually stepping down as the CEO got announced today.
[00:12:13] Yes. I Are you serious this morning? There's a new. That, that, no, that one, it's not clear that it's not a joke. Cause there was a lady who said that she's now the new ceo, but people looked in and she's a comedy writer, so there's like a strong chance that was a bit . Oh, and the problem is, here's the thing he did say that he was going to run all the decisions by poll, and then he doesn't pull, he only pulls for 24 hours.
[00:12:40] So not very many people can even respond. And then, . The last pool that he did was whether or not he should step down, and that was a resounding 54% or something like that. And it was 60. It was like well over a majority. Oh, was it? Ok. It was, I thought it was. Ok. That's good. Firmly in the camp of, so I, I find that so strange [00:13:00] because all of the people that were doing the polls previously to reinstate people's accounts when they were banned for.
[00:13:08] Doing things against terms and services they were all allowed back. So the same people that voted to get those people back were voting for him to step down. That doesn't make any sense. I can't quite follow the politics in that. It's hard to say exactly. People could also just be there's a certain amount of I think that he just was too erratic.
[00:13:34] because even people that were supporting him were still, like in their own YouTube channels and stuff. They were not supporting him because he is just, he's being too inconclusive. And also that he went on banning old journalists. And the people didn't, a bunch of people didn't like that that were supporting him because they actually free speech op lus.
[00:13:53] So they move back that decision to not allow promotion on other [00:14:00] social. No, that has not been, I don't think that's been . It was specifically Masteron. If he posted anything from Masteron, you would get banned. Yeah, it was, because that's where the journalists went over and were kept posting about what was going on.
[00:14:13] And then then they would link to their account. And so he banned the Elon band, the official master on account, and then bann, anyone who would post the link for mask. . So yeah. Okay. Cuz that's not in the terms of service. That was all of them. The interesting thing is here, 57.5% people voted for him to step down.
[00:14:32] And it was 17 and a half million votes. Which I think is pretty interesting. But then I love how he actually claims that the bot traffic is there. Do you know what I'm saying? So when they vote against him, it's bot traffic. And when it's about reinstating people's accounts, it's like genuine user response.
[00:14:54] of course. Yeah. Oh yeah. You make it whatever you need to at the time. And then, Yeah, it's just, [00:15:00] it's one of those it was very good that this all happened for me and isn't that wonderful? And no, I wasn't owned by when that happened the last time. The interesting part again, going back to our earlier point of there, there probably was a gentleman in the corner that gave him all the money that was like coughed softly and said I think you're gonna be stepping down now.
[00:15:21] Because really. Yeah so the board still runs the, it's not I don't even say the board, I would say the people that loaned him the money saudi Arabia, who definitely has never had someone disassembled in their embassy. They, I'm sure they're not, I'm looking at the stock prices and it looks like it's going up 17 hours ago, Tesla, for.
[00:15:49] Oh, Tesla's the one that matters because that's entirely his wealth. It's dependent on that. Yeah, of course. So the te and the Tesla stock, because it was like an over-inflated it, the, [00:16:00] it made it the most valuable car company of all time that like recalls vast quantities of its cars.
[00:16:05] So that was probably not destined for crazy. Yeah. But yeah, let's just to be on a little slow. Up swing here too. Yeah. Maybe that's since, let's take a look to see when that happened compared to when he said he was stepping. Yeah. Interesting. Okay. This is all really fun. So this is what's held my attention for the last little while.
[00:16:25] Yeah. Which I'm not sure is super interesting to anyone else. For those of you who are watching, why don't you drop in your co in the comments what you guys have been fascinated with in terms of marketing this year. Oh, and then the other thing is that, so brands, a lot of the brands that are on there seem to be just tweeting away as usual, but has any anyone stopped?
[00:16:46] I have stopped a couple of my accounts from tweeting on on Twitter, but for the most part I am a software client and we still use Twitter cuz Twitter's still a really good space for them. [00:17:00] I could see it. We, none of our clients are, but they're not really, we're just so Google focused and just, yeah. And then we're also, ours is just integrating, doing like YouTube shorts and like TikTok and like any of the 62nd videos and then posting the full length video on YouTube. That's been what we've been focusing on. Cause all the other one. So fickle that as like a social media platform that you're just not something where we're putting in our efforts.
[00:17:28] Yeah, so I for my account, I've mostly used in the last while though not just this year, but over the last few years, I've mostly used if this, then that and sent all of my Instagram tweets to Twitter. Yeah. Yeah, it's it'll definitely, I think the other one that's, I'm very interested to see how it's going to shake out is, cause this is the first year since 2008, that they've raised interest rates.
[00:17:57] And no one know, because I [00:18:00] think a lot of us forget that like Facebook was born out of 2008. Yeah. They were. All the social media platforms were all born out of a zero interest rate world. And because they could borrow infinitely to pay any debt, so when they don't make their money. So it'll be interesting to see which social media platforms actually can keep their value able to grow.
[00:18:20] Yeah. In this time where things are getting. It like hard. It's hard to say, right? The only company that's like I, or platform that I think is gonna be fine is like Amazon. That's because they, yeah. Amazon doesn't make money on Amazon. Amazon makes all of its money from aws. True. And that's, I don't think that's gonna stop anytime soon.
[00:18:41] So it'll be interesting to see how the whole social media ecosystem's going to shift and change because it was built on people buy. Big company is buying huge ad spaces on all their platforms, but if they're they're too erratic, it's gonna cost too much, that they're borrowing too much I [00:19:00] think that's all gonna make things interesting.
[00:19:03] Totally. Totally. That is true. I didn't mean to get all like meta narrative. It's just been something I've been thinking learning a lot about. No, that's absolutely true. I actually find it quite funny that when people go on about how the interest rates are so high, and I don't know, I remember in the eighties.
[00:19:19] I had my first bank account in the eighties, that, that's a little different. Where they were that was a very different time. No I, I understand. I understand. But it doesn't mean that it's gonna go, it doesn't mean that it's gonna go away. So we have to figure out what does that look like in life now and how, what are the changes in consumer and investor behaviors that are gonna come about?
[00:19:41] Because you're right, people have been borrowing like crazy. Been a whole thing to borrow and invest that money and to leverage your home to the maximum to maintain a particular lifestyle. So it's really gonna shift. Yeah. And also businesses as well, right? A lot of the major [00:20:00] businesses are kept afloat by the fact that they're like, they take in just enough money to service debt.
[00:20:04] Yeah. So that they can borrow more money to service that's right. And then it's just if there's a slight tweak in that system, then who knows how it's all gonna shake out. And I just don't think that, I think it's very interesting, but I. I don't have an answer like, oh, obviously it's gonna be this.
[00:20:19] It's we're we, no, I'm not an economist either. It's just gonna be, I think everybody's gonna be, everybody is being a little bit more cautious at the moment. I think. Even that's any economist who's also very full of themselves. It's like they're lying to you . It's they, no one knows like those, because those guys also, most of the economists are kind.
[00:20:39] Obviously we're gonna raise interest rates and we're that'll crash the economy so that we can deal with inflation. And inflation went down and the economy's doing better than it's ever done, like on pure numbers like it. Actually, the US economy grew two and a half percent in the last quarter when it was predicted to go minus.
[00:20:57] So like anyone [00:21:00] who says that they know what's going on is lying. Because we are in wacky cuckoo times and, yes. Yeah. It's, yeah, it's different times. Want to know more about seo? We've got a class for that. Our mission is to educate students about the right tools, techniques, and strategies to grow their businesses using the most up-to-date search engine marketing optimization techniques and tools.
[00:21:24] Find out [email protected]. We're quickly running up on our half hour. Are we going longer or should we talk about the year upcoming at all? Yeah, actually I do have some something I wanted to mention for the year upcoming that wasn't just like weird meta-narrative stuff, which is the continuation of the G P T systems and the AI content creation.
[00:21:52] It's definitely one I think it'll be interesting to see how the race between Google. and the chat, G p [00:22:00] t have you guys played with it yet? No. Yeah. It's fun to try and word the prompts in a specific way. To try and get a result. Like I, I had to rewrite the story of Gilgamesh and put it in like modern times and it rewrote the story.
[00:22:14] So it was about a C E O taking over a business. And then, yeah, so there's like just trying to get it to do weird things. It's been of fun. A lot of copy is pretty easy for it to get you started. Yeah. It seems it doesn't do random. Things like, you can't just ask it to pick one or another. Like it won't pick it won't, it doesn't randomly generate numbers.
[00:22:37] And I could see why, because people might start using it to for sports betting or for picking stock possibly or things like it's not gonna make decisions for you, basically , but you can ask it to do things for you, [00:23:00] write you things like you were talking about or stuff like that.
[00:23:04] And I don't know how far it's gonna go. I know that I've heard things like 3.5 is, is really good. That's what we're at, but the next version is gonna be far superior in its capabilities to what it has now. So it'll be interesting to see where it goes. Yeah. I think that it's never, I don't think it's gonna fully replace things.
[00:23:32] I think it's just gonna be, you have a blank page and you need something on there to get you started. I think that's always gonna be where it. It's gonna stay because funny story about the chat. G P T three is, or the chat g p t, is that it is, you are banned from using it on Stack Overflow. So it does write code, but the code doesn't work.
[00:23:53] Because it doesn't know, like you were saying, it doesn't know how to actually pick something. It's a predictive model based on a bunch of stuff and it [00:24:00] looks right. But if you actually go and actually work with it, like computers are the code is deterministic, where this is probabilistic, so it. Code is like you give a set of instructions, it will do those instructions.
[00:24:11] Whereas the G P T models are like, we guess based on how everyone else has done this, that this is how it works. And it's like a, it's a predictive model. And the image AI stuff, I've played around with that a little bit as well. And it's pretty cool. I don't think it's gonna be replacing any designers anytime soon.
[00:24:32] But you could use it in a specific way to generate you just something abstract or interest interesting. That is unique. I don't know how you, okay. So there's actually an AI right now that someone shared with me in a Slack chat that designs entire website. So I feel like there might be, not replacement for designers, but another DIY [00:25:00] option rather than just templates.
[00:25:01] Yeah. I think that, yeah I would agree with you that it's. It's gonna be like a starter template or something like that. The thing that, that, the issue with it of course, is that Google is like hyper aware of these systems and has built like ways to downgrade. If the, oh, you think they'll do that?
[00:25:22] They already have with the gt. What are, based on what premise, why would they do that? Why would they choose to? Oh, because it's not original content. So it's not I see. But our template's original content, like honestly, at what point does originality happen? ? That's the this is the more interesting conversation to me.
[00:25:41] Not what can be done, but who owns what and where is the intellectual property lie? Because the AI developer owns all the property, doesn't it? Like how does it not? No. So the court case actually did just come down for that AI generated comic book. So someone did. And use these systems to create an [00:26:00] entirely AI generated comic book.
[00:26:02] And the court ruled that they were not allowed to put a copyright on it. Oh. Because it's sourced out from everything else. Yeah. It's just, so then what is it creative comments like, is that where it's. Yeah, I think it was creative comments as worthy landed. I didn't get, oh, so we're not gonna be able, but, okay.
[00:26:18] But here's the thing. Can you not just create a book? Like I, I've heard of lots of people writing books with AI already, or stories. Yeah, at least. So if you've created a book of short stories, for example, and then you created a print on demand on Amazon and sold that, and it was obviously done by ai and I somehow knew that.
[00:26:37] Could I not just go and download that book and then put it up and resell it myself because it's part of the creative comment. Let me preface this with this. I'm not a lawyer, . I do not, I'm not that good copyright law I know but to me, what it would mean is that yeah, you'd be able to just take what they did, put it up there.
[00:26:55] Yeah. And then you'd be selling it and then they couldn't take it down because there's no way [00:27:00] to enforce A D M C okay. And what percentage of different differences to original artwork need to be. Organized by this AI for it not to be part of the first copyright holder. So for example, if a gallery owns the Van Gogh scream or whatever, and they own the right for that, and every time it's published on a card or a calendar, they get money for that.
[00:27:24] So how much does that scream have to actually change? Because in current. Law, it's 80%. So I have to make actually, I don't know. I don't know that for a fact. But and I know that it's arbitrary in some ways because it depends on how you're changing it and how recognizable it originally is, even if it is 80%.
[00:27:42] But you have to make significant changes for it to be considered a new work. So have they legislated that? Like how much change from the original art can the ai, does the AI need to. Into that piece before. I believe that is part of [00:28:00] the fun things that are coming up for the next year. . Yeah.
[00:28:03] Cause I, I don't think that I personally, I don't, I think that's just an open question and those goal posts are gonna keep moving and keep shifting and people are gonna be I just don't, I don't know what's gonna happen with it. The. Like a materialist reading is gonna be like whoever owns the ability to make money off of that part is probably gonna be ho Yeah.
[00:28:21] Pushing for those law laws to favor them. However, it's like making the money. Now they've got the money to then get the lawyers to go no, I want it to be this way. And just out of curiosity, do we have a link for that comic book that is Oh, done by ai so I can just rip it off and put it on Amazon.
[00:28:39] I will have to find it, but in the chat, I just found it in my what I was Googling. My, my question about this would be like, if you use AI to generate some copy or a story for you or images as well, and you put it out there. If you didn't tell anybody it [00:29:00] was created by ai, would anybody know, or how would anybody come out?
[00:29:05] Oh yeah, they've, Google has an algorithm that they've created because there was like a big thing that people had created for affiliate marketing websites and they just ran it as experiment. Could I make an affiliate marketing website strictly with. And what would happen to Google.
[00:29:20] And in their, one of their last updates, they had released an algorithm that detects basically reverse engineers how a G P T algorithm works. So it undoes the predictive model and it could detect and apparently like it was very good because like site searches that are like showing their Google analytics and it was like traffic, just like craters Yeah.
[00:29:40] In this update. So apparently there's a way to do it. I find it interesting. I think that definitely software could probably do that. No problem. And if you say that it exists, then that's great. But there was one guy on, I forgot on TikTok I think that I was watching and he was discussing it as if, as a professor he would know if his students [00:30:00] had used AI to write a paper because he is already identified plagiarism in the past and it's different than plagiarism.
[00:30:06] I think the guy's mis misunderstanding what AI does because it's not plagiarism. It's not the same. No. And so any, and I just thought, oh, that's an interesting take to think that you are actually going to be able to identify , the I written stuff. I don't think it's gonna be that easy Mr.
[00:30:26] Professor . Do you know think that it's more gonna be like, there's like a certain uncanny valley field to a couple of things. Yeah. When it does write that it's just yeah, there's it gets 90% of it there, but that last 10% just. Wait. Yeah. Does that make sense to put that word there? But it's just I see how it works better.
[00:30:44] You can look at images that are AI and you can see that there's qualities about those images that is different, right? Yeah. And there's some places where they fail even a little bit. Like I've heard hands or. . Hands are hard for all sorts of new [00:31:00] artists too, quite frankly, , but but they say in the hands and it's just, they of fall apart a little bit at different places, and that's fine.
[00:31:09] But in writing, I wanna see I, maybe it's just because I'm not really. . Like I haven't dedicated my life to reading books the same way that authors or literature instruct teachers have, I would imagine. I imagine maybe they could actually feel that sort of uncanniness that I look at when I look at AI and I can see, oh, that's, A little off.
[00:31:32] It's a little weird. It's a little strange. But there are entire art genres that are intended to be a little off, a little weird, a little strange. Like they're not intended to be realistic. So I can actually think of some really good pieces of artwork that stand alone and have for centuries, and they're not realistic they're.
[00:31:55] Yeah. But I think that there, so there's a couple of factors when it comes to [00:32:00] the writing that like, you've gotta separate it out like marketing. from like literature or, yeah some piece of non-fiction versus a piece of fiction. I think that the models do better with non-fiction and marketing copy because it is fairly standardized, like how you're trying to co convince someone of something there's every, and I think that part is gonna have some tells in the way that it puts words together.
[00:32:26] That's what I suspect that Google's going to catch. Any sort of fiction, it's. or any sort Pros where you're trying to come up with a story that those ones are, they're okay. But that's where the uncanny valley really happens is any sort of like pros where they're telling a story because they'll have the, and then they went to the bowling alley and like they'll have some weird like thing that just like it.
[00:32:49] It's so incongruous and it's because it's predictive. Like then it's just yeah, trying to assume these. It's definitely, it's gonna be a weird world. It's definitely, so one other thing that's [00:33:00] come out of that is there's now a new type of job, which is like a prompt writer. It's literally a guy's job, like on Fiver to write, to know how to prompt these systems to generate what you need.
[00:33:10] That's so fun. I want that job. Self up on five for that. Yeah. Yeah. There's there's one like one of the podcasts I listened to, they did a whole intro. I'll send you a link to re them doing the intro and it was entirely written by chat G p T and then the, it's I don't wanna cuz it was a little they were critical of it and so they were just like, yeah, I don't wanna really tell you guys.
[00:33:35] Write an episode an intro to this podcast using chat g p t. Cause like that isn't gonna be fun. That's funny. That's funny. Yeah. Yeah, it's definitely, I think, yeah, I think the AI content creation is gonna be the big. Is the big thing next year. Absolutely. I think that's gonna be super interesting.
[00:33:55] Yeah. And then we still way more experiential marketing. I think that's on [00:34:00] our our Google, whatever those are called, I don't have one, what's it called? The home Google Speaker things. Yeah, Google Home and all of that. We'll be making lists and find and doing shopping from. Yeah, like that. I expect that.
[00:34:14] The other thing is like the Google local seo, they've been, there's made some huge jumps in like how you can leave reviews. Like I just saw yesterday that you can leave a review for a restaurant and then leave it for subcategories of like food quality service. Experience there. So I think that, and then they're also doing the posts and like you can see things that are happening nearby you.
[00:34:35] So I think that Google's gonna be expanding that out a little bit more. So that should be interesting for people. It'll be I think it's also gonna be interesting to see what's gonna happen with Meta, cuz they are losing a lot of money. , it's gonna be around for a while, but like they've taken a big hit in the last year.
[00:34:55] It'll be interesting to see where they're gonna land out of all this. Yeah. I [00:35:00] wanna know when they're gonna be launching their metaverse stuff. I really wanna see more of that. They have Oh, but how do you get in it then? Oh, exactly.
[00:35:09] They haven't rolled it out to us. Is that what you mean? No. It's just, it's been underused. It was a big boom. That just didn't work. Like the technical component for configuring it, it just wasn't up to snuff. But it was a lot of marketing that didn't have a lot of technical stuff to back it up.
[00:35:27] I remember the marketing and all of that, but where is it? Where did we go? It's it's all decentralized, right? Like it's all, you have your own little world and then it has its own cryptocurrency that uses to fuel it. And then, And it also got tied in with the NFT market, and so it was also, I hope you don't like having legs.
[00:35:46] They haven't been able to figure out legs. I definitely like the, like honestly, positive reinforcement goes a long way for me. . Yeah. Yeah. There, yeah. There, there's been there's just been a lot of [00:36:00] issues with it getting set up. I keep fairly close tabs on all that stuff. Oh, the other one that is interesting with the marketing a little bit is that Netflix has reoriented itself to basically be tv and it's yeah, I know.
[00:36:13] I'm so disappointed. , it's like I canceled my account. That's again, going back to the zero interest rate world, they were entirely dependent on borrowing vast sums of money, which is why. Yeah they're, they were a junk stock. They've never, not Yeah. Been a junk stock. I think a lot of VC backed companies operate like that.
[00:36:33] They just live so much on the money that's coming in and not on the money that's generated through revenue of the thing that's actually being sold. Yeah and that's the too bad part of it is that they organized it to be cheaper than. They disrupted the television service and then they turned it into tv.
[00:36:53] It's oh, that was really innovative. Yeah. Totally innovative . Oh, I was to say it between [00:37:00] it and Uber. Uber also has an ads platform now because now they have little screen in the back of the car that makes it look exactly like a taxi, except it's just some random guy's car. And it's the same story, is that there were fundamental economic things that made these models this way.
[00:37:15] They thought that with infinite free money, Change, change that. And it turned out that they couldn't, there was a reason why things were the way they were. No. Cuz the model is, the model depended on free money, like infinite free money and it's, yeah. I forgot what the word is that I wanna use though.
[00:37:30] The model is, I forgot it's, has anyone tried the Disney service? It's all the same. They all start out the same. But Disney has advertising cause Disney's killing it right now, but Disney streaming services, Disney makes infinite money. They make infinite money Other, but it's cause they're pulling it from everywhere.
[00:37:54] The Marvel movies, the Star Wars stuff, like they have all the merchandising that goes with that. Like [00:38:00] they actually are a model, like the two companies that are absolutely killing it right now is Disney and. And it's because they have a thing that makes them a ton of money so that they can go and buy everything else and then just like corner the market.
[00:38:13] And so those two companies have a huge cash cow that they can just use to buy up their competitors in other markets or enter themselves into new markets. Yeah, I think everything from our childhood is all pretty much owned by Disney. There's very few that isn't owned by them, and that also helps them with the Disney Plus, is that they have like the rights to all Marvel Lucas films.
[00:38:36] What's the other one I'm thinking of? Pixar, 20th Century Fox. Like they own all that. So Simpsons is like hanging out with Mickey. I'll refrain from doing my Mickey voice . And so yeah, it's it's definitely, it's a weird world where things. I think separating out, but also consolidating in weird ways.
[00:38:55] It's a, it'll be interesting to see how that all that shakes out. [00:39:00] I think that, yeah it's definitely a time of change. It's definitely, it feels like there's big changes going on. Oh, I had a question for you guys since I have do you guys get the YouTube ads for about b bill C 11?
[00:39:15] Okay. Yeah. Cause I had to look it up cuz like YouTube was like, yeah, you should really not want to have this bill passed. And I'm instantly like, okay, why are you spending ad revenue to telling me that I should be opposing this? So it's it's interesting. It's a C R T C, RT C law of like Canadian content.
[00:39:32] that the YouTube algorithm has to display a certain amount of it. And so obviously Google doesn't like that cuz they wanna show you what they wanna show you. But it's interesting that the, this is coming out as well that I think that's also gonna be a big one, is seeing how governments are interacting.
[00:39:45] Cuz like we've seen as like the California and the eu and enact certain privacy laws that they've had to make. , all these new systems in place. And so it's been interesting to see how that gets implemented as well. All right. I actually have to [00:40:00] go . Yeah. Yeah. So we don't, I wasn't thinking we were gonna be going quite this long today.
[00:40:04] But at the same time it was nice. Yeah it was fun. It was freewheeling. I hope I, I didn't distract everyone weird meta narratives about stuff, but and we missed pip on the. No kidding. Yeah. This is what last one of the year too. Yeah. This is what, and that's why I get to talk about all this stuff.
[00:40:24] It's the , this pip's not here. Reeling us all in. Yeah, exactly. Exactly. This group. Okay, so I guess we will see you guys in the year. Oh, I will be posting that form for anyone that has suggestions. I haven't got to it yet, I forgot since the last time. But I'll post a Google form that if anyone has any topic suggestions they want us to cover.
[00:40:44] Yeah. I guess from, sounds good. So it's a great year everyone, and I'm really looking forward to next year. I hope that you'll stick with us and help us grow and organize each other for when we need help and when we [00:41:00] have questions. We are in the cyberpunks. Cyberpunk Marketing Mixer, Facebook group. If you're watching us elsewhere, that's where you can find us on the daily and have a great holiday and we'll see you first week of January.
[00:41:17] That's Janu, that would be January 5th, I think. Yes. All right. All right. Bye for now. Bye everyone. Hi everyone.
[00:41:26] The conversation never stops in our Facebook group, cyberpunk Geeks. Join us at facebook.com/groups/cyberpunk geeks to ask your questions, meet new friends, and learn even more about search, social and websites.
