All Episodes
Episodes
The Importance of a Marketing Strategy
Rina and Greg take a look at the importance of marketing strategy. When you think about how to organize your marketing, there are two types of things that you should look at, a strategy and tactics.
0:01 -...
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September Marketing Roundup
Pip, Phelan, Rena and Greg discuss the new moderation update in Facebook and how it affects your social media platforms. Also, the latest news on Website upgrade, PHP fourth upgrade to PHP 8, WordPress 6.1 Beta and...
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Strategies for Optimizing a Google Ads Campaign
Pip and Phelan are going to talk about how to optimize Google ads. After you create a campaign, you have to optimize it. Many people think that you can just create Google ads account in a campaign...
0:00 -...
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Are Google Algorithm Updates Bad
Pip and Phelan take a look at Google Algorithm updates and their effect. Google releases a core update about once a quarter, and other updates as they see fit. Sometimes they tell us and sometimes they don’t. Learn...
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Cross Channel Blog Distribution: The Missing Step
Do you blog? How are you doing your cross-channel distribution? Pip and Rena share their tactics to build a successful and cohesive cross-channel distribution process.
2:14 - Starting with a social media...
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Does your website platform affect your SEO
Pip and Phelan dive into whether or not your website platform affects your SEO. Which platform does the best job with image optimization? Which has the shortest URLs? Find out in this episode!
1:14 - Platform...
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Setting Up Conversion Tracking and Google Keyword Planner
Are you running Google Ads? How are you finding your keywords? Are you using the keyword planner? How are you measuring your success? Conversion tracking is super important to know your ad dollar is being well used....
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What Businesses Can Thrive Doing Google Ads
Phelan and Greg talk about Google Ads and which type of businesses they work best for. They answer the question, "Which part of the funnel should you advertise to on Google?" Plus, learn the difference between...
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Google Ads vs SEO: Which Should You Learn First?
You might think there is only one answer to this question, but it depends on many factors. Are you a marketer or a business owner? Do you have money to invest? Or time to invest? In this episode, Pip and Phelan...
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Blogging Breakdown for Better Results
Rina and Greg discuss blogging for your business. How to get started, how to decide what to write about, and how to use video in your blog posts. They also go over the use of images on your blog, how to improve each...
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August Marketing Roundup
Pip, Phelan, and Greg discuss the new Google Core update and how it affects your business website. Also, the latest news on WordPress, updates to WooCommerce, and their new favorite plugins. Plus, learn what's new at...
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