Knowhow Marketing Lab

Knowhow Marketing Lab

Hosted by: Phelan Lewis & Pip Seymour

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the...

Episodes

When Hiring A Google Ad's Person, What Should You Ask?

Season #8

When Hiring A Google Ad's Person, What Should You Ask?   00:00 Introduction02:11 Key Questions to Ask a Google Ads Specialist 05:34 Importance of Experience and Case Studies 09:00 Setting Up and Managing Campaigns...
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Mobile Matters: Your Customer is On their phone

Season #8

Mobile Matters: Your Customer is On their phone 00:00 Introduction To The Podcast02:11 Making A Blog Post Mobile Friendly05:34 How To Convert Traffic & Why Mobile Matters09:00 Mobile Specific Errors12:47 Mobile...
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Google Ads What You Need To Know

Season #8

Google Ads What You Need To Know   00:00 Introduction to the Podcast 01:23 Understanding Artificial Intelligence (AI) 03:45 Ethical Considerations in AI Development 06:12 Applications of AI in Healthcare 09:30 AI in...
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This Month In The World Of Marketing

Season #8

This Month In The World Of Marketing [00:00:00] Hello everyone! Today we are talking search social websites and AI. This is the time we come together to talk everything digital marketing, bring you up to speed with...
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Security Matters: Safeguarding Your Website

Season #8

Security Matters: Safeguarding Your Website   [00:00:00] Introduction to Website Security [00:01:03] The importance of updates for WordPress, themes, and plugins [00:02:29] Advanced security options: URL changes and...
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Interest Ads On Facebook vs Exposure Ads (PMax) on Google

Season #8

  00:00 - Introduction: Meet Pip & Rina00:07 - Exploring Interest-Based Targeting01:04 - Google vs. Facebook: Targeting Techniques02:25 - Strategies and Real-World Applications03:07 - Performance Impact and...
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Agency Sales

Season #8

Agency Sales - Geekspeak With Darby   [00:00:00] Introduction and guest welcome [00:03:00] Exploration of current sales challenges and the importance of the discovery process [00:10:00] Strategies for engaging...
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This Month In The World Of Marketing

Season #8

  [00:00:00] Introduction [00:00:30] Evolution of Streaming Services and Advertising [00:01:00] Impact of AI and Market Trends on Advertising [00:04:00] Advertising Tactics and Platform Updates [00:08:00] Security...
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Why Use Tag Manager For Your Marketing

Season #8

  00:00 - Introduction to Google Tag Manager 01:06 - Ease of use for non-developers 03:00 - Creative marketing uses of Google Tag Manager 06:00 - Integrating Tag Manager with e-commerce 10:00 - Managing complex setups...
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The Key Elements Every Website Homepage Needs

Season #8

  00:00 - Introduction to homepage elements01:00 - Importance of branding on your homepage05:00 - Navigation design and user experience10:00 - Designing an effective hero section15:00 - Implementing engaging visual...
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Instagram and Facebook Strategies in 2024

Season #8

00:00 - Introduction to Instagram and Facebook Strategies for 202400:34 - Exploring Instagram Hashtag Strategies02:45 - The Power of Ads on Facebook and Instagram08:36 - AI and Messenger Strategies for Engagement13:38...
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This Month In The World Of Marketing

Season #8

  00:00 - Introduction & Overview of This Episode00:25 - Major SEO Updates and Algorithm Changes03:31 - AI Integration in Marketing and Its Challenges09:38 - Social Media Trends: AI Rules and TikTok...
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