Video SEO and Youtube Optimization

00:00 - Introduction to Video SEO and Optimization

01:00 - Success Stories in YouTube Optimization

02:00 - Exploring Video Platforms: YouTube, Instagram, TikTok

03:00 - The Challenge of YouTube Organization

04:00 - Using YouTube for Podcasting

05:00 - Content Strategy and Audience Engagement

06:00 - Keyword Research and Optimization

09:00 - The Power of Detailed Research

18:00 - Tags vs Hashtags

20:00 - The Importance of Chapters and SRT Files

22:00 - Analyzing Data and Adjusting Strategies

23:00 - Setting Goals and Understanding KPIs

25:00 - Enhancing Channel and Content Visibility

27:00 - Final Thoughts and Next Steps

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[00:00:00] So we are here today and we are talking about video SEO and YouTube optimization. I'm Pip and this is Rina Liddell from Little Work's Indie Media Agency that we just sorted out momentarily ago, right? And our powers combined, agencies working together as a group, yeah.

[00:00:19] To help each other learn what to do. And what works. And so there's been a lot of change and kerfuffle in the world of things, and we're gonna get right into it. Yeah. But before we do, the reason we're talking about this today is because both you and I have had some extreme success over on YouTube doing some stuff.

[00:00:41] As I recall, extreme success. I love that. You've just that makes me a little nervous. Yeah, we've had some success. I'd say we'd had, we've had some success. Extreme, I don't know about that, but yes. And and tell me about your success. We've a lot. Yeah. We've been working a lot on it recently we've been really working at the algorithm and trying to figure out [00:01:00] the what the best way to optimize is one of the things that we found. See, you put the extreme in and someone's already, I love it. I can't keep telling your story. It's good. So what has hap what we, what i, what has happened for my agents?

[00:01:13] See is that we became really interested in video. We've been working with video on Instagram for a while, and we pulled in some TikTok clients recently at one in particular. And and we were trying to figure out the YouTube piece of it because YouTube is not a space that I use very often as a user, so I don't know it as well.

[00:01:31] And what I found the most frustrating about YouTube organizing. For YouTube is that when you try and find out the information on how to organize for YouTube, you get a lot of blog articles, and the answer is buying a tool that does it all for you. And I forgot what the tool is called. Is it called there's a couple.

[00:01:50] Yeah, there's one in particular that seems to have dominated in the affiliates space. Yeah. TubeBuddy. Exactly. Yeah. That one seems to have dominated the space. And what I wanna [00:02:00] know is what are we actually doing? I don't want TubeBuddy doing it for me. I wanna actually do it because as soon as the algorithm shifts you can't, you don't know where to start or how to test and tweak for better results.

[00:02:11] So that's been my, or is saying she uses TubeBuddy. Cool. We wanna know all about that actually. And she's excited about our extreme success. And there's, yeah, exactly. I'm excited about it too. To the Greg's giving you some love, buddy. My God. Okay. Yes. So yes, I am back. Thank you for waiting.

[00:02:30] I've been on a course. Oh, we should have talked about that. Yeah I must say we, before we get really into it, I love the squiggly thing coming off the ceiling right there. I feel like, yeah, there I feel are a few of them actually. Oops. They're, it's not, the camera's not, I'm at I'm house sitting and and I asked them to keep the, the New Year's party decorations up because I just found them so festive and I like that. So they'll probably pull them down when they get back. But for now, that's why this Google is are there. So back to YouTube. YouTube. So [00:03:00] basically I we're and I think in Geek speak too, we've been trying to work on how to actually organize YouTube as a Podcasting platform.

[00:03:06] And that's one of the things that I'm mostly interested in is how to grow that. We have one client. Who's looking for sponsorship on podcasting, and therefore we need to organize so that we can demonstrate viewership. That's what we need to do. Yeah, so we're using YouTube as a secondary podcasting platform, and we're putting the live not live, but we're putting up the podcasts on the long format, on YouTube.

[00:03:31] And then the question always is because and it's hard to talk about YouTube without talking about Instagram and tick tock in my mind because what's been happening is. YouTube took on short format a while back and they've been pushing that algorithm. So the short format gets really good traction.

[00:03:50] And then TikTok has just announced last week that they're encouraging their creators to do long format. Long form, yeah. And horizontal. Idea. [00:04:00] Oh, I got holds, I got told to turn my camera, my, my phone and an ad for the hurricane movie. So that was interesting. So the reason why they want to do that, I think, and they haven't been explicit about this yet, but I'm sure it's gonna come up.

[00:04:15] I haven't seen any yet, but I'll let you know. 'cause I'm on TikTaka every night. Doom scrolling. Apparently the bottom piece, you're, you can't put any information on the bottom piece and you can't put any information on the top piece that doesn't count as a horizontal. If they catch that, then they don't give you the horizontal algorithm benefits, and we think that they wanna put ads.

[00:04:36] There, that's where the creator, what the creators are saying. So the more that TikTok takes up YouTube, and YouTube takes up TikTok formats, then it just starts to get a little bit, you gotta really know, check this out, the distinctions. What's that? Yeah. Look at that Google podcast app from.

[00:04:53] For Android is moving to YouTube pockets. Ooh. Yeah. Yeah. That's so interesting because we're using it [00:05:00] as a, we're using YouTube as a primary for one person. Yeah. And our, and I'm gonna convince them I want longer form content. 'cause we started a strategy with shorts. And mind you, I will tell you although, like the, and the success is phenomenal I will say, like out of the box, like we're adding, a lot of success for us. So we're adding like 10 to 20 new subscribers a day. And we're at 700 now. And because this has happened, and it happened with her email too, but that was a bit of a cheeky thing because really I think she had all the bones. Yeah. And she just needed it set up. So what did we do?

[00:05:39] We just took a bit of credit and tried to and helped her get it organized. Yeah. But she had. There was some good bones there. And with the YouTube though, whoa. Like it just happened and it's like just going and going and we're just like. So I have to Okay. What's your topic on, what's your topic on that one?

[00:05:57] Ah, isn't that interesting? Because I think because that makes a really [00:06:00] big difference in my mind, huge difference. I'm taking everyone to the kitchen because I'm so out of practice for these that I put something in the oven and then forgot. Okay. So I've been asked, Ooh, adding new subscribers by doing what?

[00:06:14] Yeah. That's it. Yeah. Okay. The strategy, so let's talk about the topic first because the topic is, hard and it's emotional. And so that's a lot of the reason. Yeah, I think so. It's, the client deals with emotional abuse and she's written a book and she's Oh I know this client.

[00:06:31] Yeah. And she's just well spoken and creates trust on the screen, which is really cool. And she's just trying to help people get out of that situation. Yeah, we totally do. That's actually really. Yeah, that's true. That's true. That is absolutely true. Yeah. Yeah. Fair. Fair.

[00:06:48] Is that Greg? No, but Greg was the podcast guy. He's got Oh, it was Greg Bastard. It was Greg. Okay. I thought so. And that's actually curious because the same thing for us. [00:07:00] We had one video, we've got a podcasting company that or. Organization that is doing the intersection of sleep and mental health and we put out a video on what does it mean to be triggered.

[00:07:12] Of course you put that word triggered into anything and it's actually runs beautiful. This is the first step in, don't you know, do really good keyword research on your videos forehead. Isn't that interesting? And adjust your titles accordingly. So did you have do keyword research?

[00:07:30] Yeah, totally. Okay. Interesting. So we did. Yeah, totally. So what we do is we do it's ended up working a bit weird because, and we have another client that does a podcast for business coaches and and they, they're responsible for putting up on Spotify and we're responsible for getting up on YouTube and we shift the titles.

[00:07:47] Be depending on whether it's a interesting, do you get approval from your clients? We don't exact. We've asked to do it and we've, we do put it forward. We don't, we're not doing anything too drastically [00:08:00] different. We're definitely not changing the meaning, so that the meaning is. Consistent and and appropriate.

[00:08:05] We're not, keyword stuffing or anything like that. I don't recommend any of that, but but yeah there's a bunch of different tools we use for testing our titles and one of them is keyword research. I. How do marketers get, sorry, request Is that Greg? No. Okay. No, but that's great.

[00:08:24] That's great. No comment. Thank you. No comment. No comment. I, it's on a different channel. Just if you know the bring, we're pulling in comments. So this is the greatest comment ever. That's hilarious. That's called out of scope and it's called yeah. There's some taxes that happen there, oh yeah.

[00:08:42] There are some taxes. Yes. We'll talk about that. We should do that in a whole other, another. We'll do that. We promise to put that's really good. So basically that's where we wanna start, is we wanna make sure that we're doing keyword research and understanding our demographic really well.

[00:08:55] Who are we trying to attract? So I learned the most about keywords and [00:09:00] choosing the right. Content and all of that. When I had actually an event go viral, and this sounds like it's not gonna be relevant, but it actually is. I had an event go viral in, I can't even remember how long ago it was maybe seven years ago.

[00:09:14] And there were 2000 people that showed up for this opening night at this tiny little gallery in Burnaby. And they the artists were all like retirees, so it was a really bizarre thing to happen. It ended up in the papers. Everything like that. There was, and there were people coming out from Vancouver to go to Burnaby.

[00:09:31] That never happens. We know what Vancouver's anyways, so it was 2000 people for the opening night and then they had like a significant number of people during the day. I forgot what the stats are compared to their usual five to 10 people that would show up daily. They were getting tons and we had to get crowd control and the fire department showed up and.

[00:09:49] All this fun stuff and the reason why it worked so well and why it went viral. Because it did. I thought the plate, the page was hacked because I kept notification after notification and people were tagging [00:10:00] their friends in it. And and it turned. So I had to call the client and say, I have no idea if this is real or if I've been hacked, but we might wanna consider, getting organizing for a lot of people I can't guarantee.

[00:10:14] And, anyways, the point was is that it had been, this one guy on this art show had done one of those infinite infinity mirrors rooms, right? He did a little tiny room and he hung up his little mirrors everywhere. And so you would go in and they had a giant, it coincided with the giant exhibition in Seattle, and it also coincided with.

[00:10:37] Selfie culture, like selfie culture was just really becoming a huge thing. So what do people look for? Especially young people. They were looking for really cool places to take selfies and this infinity. Room was one of those places. So when you have the right, and we used his image and his project as the headline and the title, and it just went viral.

[00:10:59] So when [00:11:00] we think about what we want to do in the world, it's always the same thing. We're not thinking about what we're doing and what we're putting out there. From a creator's producer per perspective, we are thinking about what do the people want? What does our target market want? Now it turned out that I pulled in a whole lot of people, and none of them were the right target market because they showed up, they took their selfies, but no one bought any art.

[00:11:24] So it wasn't. The huge success that I was hoping for them. But it was a weirdo success nonetheless, because they had never gotten on the map in the mark. Nobody had even knew about this collective that was doing art. So there was some wins, but not the wins that I was hoping for.

[00:11:40] So we wanna always position ourselves in as what's the benefit? What is it that I'm talking about? So you have to actually talking the world. Yeah. Yeah. What I. And what are those people talking about? So you have to be in the world. So when I usually look at something, I'm actually going, so I've got this client with the, that does [00:12:00] education for coaches.

[00:12:01] I go into coaching spaces and find out what are they talking about, what is interesting them, what is happening in that space? And then I think you on, what are those words? Yeah, what are their buzzwords? What are they using? And then you verify that what are the searches that are happening in Google and how do you verify that?

[00:12:17] Oh, you search in YouTube? Yeah, I search in YouTube. I don't always go with what YouTube search comes up with because sometimes. The search isn't sometimes it just doesn't work out that way. But yeah, so I compare like what I, the research that I've done in the world, because that's the part that nobody really does that well.

[00:12:35] And then the part is the checking to see what people are searching for in the search bar. And that's just a matter of typing in the first part of your search and then seeing what other combination. Yeah. That's it. Do you know what else you can do with that? Okay. So take your cursor and put it on the other side.

[00:12:51] Yes. On the beginning. Yes. Yes. And then, and do a space. And it does the same. But it takes, it doesn't just take the first part of your sentence. It'll add [00:13:00] to the first part of your sentence sometimes. Yeah. Yeah. That's actually good strategy. I found that the win is in the details. And that's what we see.

[00:13:08] Yeah. And I actually just listened to an optimizer podcast and it was about content and landing pages. 'cause that's part of what I do. And the funniest, most interesting thing is that's what they were saying, that the, it's all in the research and Yeah, and it's all in the details.

[00:13:26] And that's what people aren't doing. They're not doing the details. And if you like topically when you search, like for this one SEO video, SEO and YouTube optimization what is that? What does that mean? You could do the cursory things and I can go to chat GPT and I can be like, what should we talk about?

[00:13:43] And I did. And you know what? Our conversation's completely different than that. And the other thing is to do things like, for, here's a funky fun tip. Go to chat GPT. Not, yeah. Not Gemini. 'cause I don't think Gemini is that great yet? And go and do a search [00:14:00] for. What are the secret things that people do to optimize a YouTube video?

[00:14:08] That's right. That's right. That pulls it up. You'll get some really interesting stuff and it won't be the top 10. It won't be like, just pick a good title and it goes, there's some strategy in there, and that's one of the things that I was embarrassed about when I started my business early on was charging for.

[00:14:29] Or research. And the thing is, you have to, because half the plan comes from the research. Yeah, right? Yeah. There was one, yeah. There was one person who I was doing all this amazing research for on LinkedIn hashtags, and they would go in and delete the whole thing. And it's like that's the sauce.

[00:14:44] That's the sauce. That's the, and the, and it's often what I find clients don't. It's the parts that they don't know that, that they don't use. And they move and they shift and they adjust and they don't realize that, ah, that's actually what they're, [00:15:00] that's the beauty of, that's the beautiful thing that they're paying for, that they don't know that they need and they delete it.

[00:15:05] And it's I've had that happen. And the reality is that when it comes right down to it, we are talking to humans and robots, like if we're, yeah. Quite since. Seer about the topic and some, yeah. In the end, the client gets to choose. They're paying me. Sure. Yeah. And it is heartbreaking.

[00:15:22] Yeah. It can be because you do a lot and and you explain things and I, it's hard to figure out what to explain and what not to explain. Like where do I get approvals and permissions? What's the most I, yes. I guess it, it also depends on the client, right?

[00:15:36] For sure. For sure. But so the hottest. Tip, I think was that, 'cause I did that to chat GPT. Oh my gosh. I love that dog. I know. And I, so I did that in chat, GPT and I got some good things. So I'm going to actually change Yeah. A bit of my strategy. But yeah, as I said the outcome of the strategy is.

[00:15:54] The devil's in the details, right? Totally. And the devil isn't checking back. So [00:16:00] some people just optimize and walk away. But you, there's nothing to say that you can't go back to old content and Reoptimize and checked, did this actually help? Is it mo, has it moved? Is it getting shown? And then, and if it's not adjusting and redistributing it.

[00:16:18] And consistency. So it's the two rules when you get online, there's two major rules that you have to, that you should play by. Oh, I don't know these, I should know these. Tell me what these are. Yeah. Yeah. Be nice. Oh yeah. Be helpful. Oh yeah. And as soon as you do that for a number of years, you will, somebody will notice you get ready.

[00:16:38] But there are people who are not very nice, who are super viral, actually, if you think about it. Yeah. If you really wanna go viral. So fear based things work and we know that people are more likely to buy out a fear than they are likely to buy out of fun and happy and, I know I need this, right?

[00:16:56] It's more about, oh my God, if I don't have this, but I, the channels that do the [00:17:00] best, like on TikTok especially are the negative for sure. Over the positive, like the I, but I am a big fan of I get my daily dose of top 10 dogs a week and the channels say hi to tell your dog I say hi.

[00:17:15] And Oh, that's a good one. I love that. So I do, I am not a news junkie and I tried to share news in Facebook recently, and it was like denied. Yeah, you're not allowed to Canadian. Yeah. But, so let's Oh, sorry. Take it back. Take it back. Go. Let's go, let's get back. So we've covered titles and some research on how tactics to do titles, and then the next part.

[00:17:40] So I actually think that one's the most important because it's gonna resonate with your audience or not. But the rest of it. Is more testing and tweaking. So tag, you have to optimize by doing the tags, they'll prompt, YouTube will prompt you through all of the things that it wants.

[00:17:55] But I wanna talk about tags versus hashtags. Okay. Because [00:18:00] those two things are completely different, even though they feel the same. And hashtags are more like that works for this Google search in a particular way. The tags that are in inside, they need to actually. Be fairly narrow. So sometimes they need to be, we have to think about our tags and our hashtags.

[00:18:21] Hashtags not so much but tags more are more narrow to come up in searches. So things like I. I had I had a real estate agent I looked peeked in his in his tags. And someone had been adding best real estate agent Canada. And it's you can't, if you can't sell real estate in all of Canada and your market is not in all of Canada, don't use that as a hashtag.

[00:18:45] Canada, yeah, don't use that as a tag. So the tags have to make sense. So we're not gonna put just real estate because that's just way too broad. It's not gonna be helpful. But if you have, if your particular video is a vacation property on [00:19:00] the Sunshine Coast, then hashtags around that location and that type of property is gonna be super helpful.

[00:19:07] And you wanna maximize those, hash, those tags. So while we don't wanna do a huge amount of hashtags, because that just looks busy and desperate. And doesn't always work anyways, the tags on the inside, you wanna max out. Like those should be, use them all. Okay. That's a really good thought. Oh, there's 5,000 characters in there.

[00:19:26] Isn't there something crazy? Yeah, there's a lot. There's a lot. Yeah. So you can actually use a lot. And then just make as many narrow ones as you can. Narrow to your topic, narrow to your market, narrow to your region. If you're regional and you can only sell things regionally, then don't. Do just don't do the thing that you do.

[00:19:45] Do the thing with the region. That's super important. And then, okay, let's talk about let's talk about Chap. Oh yeah. Go. Oh, chapters. You want chapters? I love chapters. Yeah, because. I find people miss that all the time. Yes. And I love the chapters and there's [00:20:00] strategy on how you do them, and it's a little bit of fun and hard work.

[00:20:03] Okay. Share your something else. I wanna hear about that. Okay. Yeah. Yeah. Because we have different strategies. Okay. Yes. And so the SRT file is huge for us. Yeah, that is, that you have to do that. I've tried doing chapters on shorts, so that didn't necessarily work well, but on long form I think it works really well and I appreciate it as a user.

[00:20:27] Yes. And yeah, so that's really good. The SRT file that's huge for us. What you were saying before about the going in and rejigging. Yeah. Is really important and something we're trying. But you do have to track it then, right? Yes, you do. And that takes us to, what we all should be focusing on is learning the data.

[00:20:47] Learning the data. Because what is important to Google, right? Yes. Shorts take precedent. But then you have to look at so if I watch 30 seconds or a one minute video, 'cause it has to be one minute as a short. [00:21:00] Or I watch five minutes of an hour video. What gets me more credits? One minute. Yes. Whole video.

[00:21:05] Five minutes actually is more so the length of time is something that is judged right. For algorithms. 'cause the longer you stay on any channel. YouTube, Facebook LinkedIn, the more they want you to stay. So they give you kind of points, let's say, for creating engagement, for keeping people on platform and things like that.

[00:21:26] YouTube similar. So I'm learning now because we're very analytics focused, data studio, search console, but. I don't know enough about the YouTube numbers, that's where I am diving into to do better. 'cause that's what I think will make it work. So I actually heard some interesting numbers just the other day from a podcast expert whom am Mike, am I back?

[00:21:49] I'm sorry. Yeah. Sorry. Oh, there we go. Somebody rude, recalled they didn't know we were doing this. Every every week. Okay. I'm hoping to do an interview with this podcast expert in the next little [00:22:00] while here. And and but in the meantime she gave me some really great stats.

[00:22:05] So it really depends on what your, what happened goal is, and that's the other thing. Can you still hear me? I can hear you, yes. Okay. Gosh, I feel like the wifi might not be the best here, but but basically what I wanna say is that you have to actually understand the goal. Is your goal to be an influencer and therefore you need all of the views and you need things to go viral.

[00:22:26] Is that your goal? Do you need new clients? Do you want new clients? And you have a only a. Particular capacity for clients that you can handle and you're not interested in scaling, then you need to keep that in mind. Are you looking for sponsorship? If you're looking for sponsorship, it's slightly different criteria and KPIs.

[00:22:47] So all those things have different KPIs and you need to actually understand what it is that you're doing and come up with the KPIs that you want, first of all. Because there's no point in taking video viral if you can't manage the [00:23:00] outcome and or if it doesn't bring you the outcome that you're looking for either.

[00:23:04] Because viral things don't always work the way that you think they're going to. So we have a client that goes viral and it's for the wrong group of people. For the right group of people, but. Further distance, like she's actually targeting parents, not the kids. Anyway, go on. Yeah, so my point is that if you're looking for a podcasting sponsorship and and making money off monetizing your podcasting, then it's actually better for you to have a smaller number.

[00:23:33] Of engaged users. Rather than a huge number. And it can actually be, and what I mean by that is small, a small number of views. So sometimes 800 views is perfect in a month. Not for everybody, but that can be the point for some people. So you just have to also. Figure out what your goals are.

[00:23:55] Figure out what KPIs you need to monitor, and then mo make sure you're monitoring [00:24:00] them and adjusting your content with those KPIs in mind. So it might be the number of people who watch, it might be the number of subscribers. It might be how long they watch. If you're doing long format.

[00:24:11] Podcasting then you don't want 5 million people who only watch three minutes. That's gonna tell you something about your content or your targeting.

[00:24:21] What there's a comment I'm not gonna put up 'cause I think it says any woman inbox, SMS. Now I send free video. Free. Free. Okay. That won't go up. But thank you very much for your comment. We appreciate it. Yeah so let's get back to the that's interesting. I, that's sure I understand, but Okay.

[00:24:38] I didn't understand, but it it's really interesting that we're talking about YouTube SEO and video because the reality is that, five years ago. They did say that, video is gonna be like a huge thing. Video's a huge thing. It's huge. Yeah. And it, oh, it needs to be part of a strategy now, even if it's [00:25:00] simplistic.

[00:25:00] But to get started today is good. And just think that it's a career move. And it can be, it doesn't. And a commitment. And a commitment. Yeah. It's a commitment. But it is a commitment. But, and then the other thing that we have to really talk about is the, I went through my is how your channel is.

[00:25:18] So we've been focusing mostly on our That's true. On the videos in particular, but we wanna optimize for more viewers. So that includes organizing your playlist so that your content comes more, they'll watch more of your content rather than moving out to what. YouTube recommends. So that's also really important.

[00:25:38] And then also, where do you want those people to go? Do you want them to visit your site? Do you want them to take action in a particular way? Then all of that has to happen. All of that has to be clear. So as soon as you can do cards and put links in and subscribe buttons, you wanna be doing all of those things that are relevant for your goals and, and you also wanna make sure that your [00:26:00] description on your channel is full. Like they give you a very large space. So don't put two sentences, make sure you're utilizing it. I for the optimization and putting, yeah, writing it for all of your keywords that all of the, if you're trying to find clients, what all the things you're doing are your service.

[00:26:16] Yeah, exactly. So not just digital marketing. You wanna actually add Facebook ads, you wanna add email templates, right? You wanna add whatever it is that you do the whole thing. We need to recap quickly 'cause we're running outta time and we talked about some Oh goodness. Amazing stuff. Did you have any more, do you have any Java's sweet secret last thing you do?

[00:26:38] Oh yeah. The last thing that we've been playing with I, the numbers went way up on the shorts. We've stopped putting those pretty Thumbnails up thumbnails look things. Yeah, I know, and you shouldn't, at one point they said do on the big longer format ones, we still do, but on the short form we don't.

[00:26:57] And on Instagram and Tik Tok, we don't.[00:27:00] And in fact, we actually look for the most awkward spaces because we have got one guy. And whenever he's, into his information, he looks like he's frowning. So he looks like he's saying something angry when he is and that's the one we stop on because people wanna know why is that person angry?

[00:27:17] Why is that person laughing? Why is that person, and they'll actually check it out. And if it's the right, if the keywords have gotten to the right person and then they get interested and they check it out then that can work for you. So I recommend that. Yeah. Yeah. So actually.

[00:27:32] The right people are looking for your stuff. I think that's the importance. So research, we got research and then we had what is it? All the details. So research details, strategy and then knowing your market. And the last one was your market. Finding you, Ooh, I'm glad you made it today, two.

[00:27:53] It was really fun. Next week is our group. So what's up in the world of marketing? We'll be talking about [00:28:00] search, social and websites, and we'll even throw in some email marking and some ai. So if you are interested to know what's going on in these industries or something that we don't, we'd love for you to join us because there's so much now and opinions always matter.

[00:28:15] So join us next week, Thursday 11. A.M. Pacific. Time for geek Speak. And if you're watching this we are in the Facebook group cyberpunk marketing mixer. Yeah. And you can also catch this on whatever platform you are seeing it. We always stream in the same spaces. Yeah. All. So thanks so much guys.

[00:28:36] All right. Bye bye. Thanks for coming.