Podcast Episode 7: September Marketing Roundup
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[00:00:00] Hi everyone. I'm Pip from Seymour Digital Media. You're listening to Know How Marketing Lab podcast. This podcast brings together different experts in marketing from our Facebook group, Cyber Punk Geeks, marketing mixer. Each week we get on here and we talk about something search marketing like Google.
[00:00:18] Or seo, Social media marketing. From Facebook to TikTok or website marketing. If you're a marketer or aspiring marketer, a business owner or entrepreneur, this podcast for you, we're gonna share the best SEO, search, SOC and website strategies. We share tips and hacks, Google ads strategies. What's going on in the current?
[00:00:40] Each week we discuss something exciting and awesome in marketing. I know you know cuz if you're joining us or catching the replay. Anyway, we were just having a great discussion about what is YouTube? Is YouTube e. Is it search or is it social? And we all have different opinions, which is really of course the [00:01:00] marketer's way.
[00:01:00] If you don't know me, I'm Pip, this is Geek Speak. I work at Seymour Digital Media and that's Falin. I also work with PIP at Seymour Digital Media and that's I am Rena Little from Little Works ND Media. I do not work with Seymour Digital Media. Actually, , I. I am Greg and I work with Original 72 Creative, and we're a full service website, graphic design and digital marketing firm in Vancouver and our powers combined.
[00:01:31] We talked digital marketing and we created this group, if you didn't know, long time ago, on a whim, and we all, long, long time ago, Five years, Yeah. Yeah. Born. And we've been doing Geek Speaks for a long time and we get on here every. Third Thursday, I think, or fourth Thur, any, some Thursday. And we talk about this month in marketing.
[00:01:53] So this is the marketing updates where we go through all the new things that are happening in the world of marketing and [00:02:00] who's got the big new. Rena does. Oh, it's not big news. It's just, I find it interesting that it's my interest. Oh, maybe I'm the only one that thinks it's interesting, but I wanted to talk about moderation cuz something came up in one of my groups that I moderate for, and that is Facebook is now doing moderation for groups and this is what it looks like.
[00:02:22] Person makes a post for approval and TikTok sends them a notification that. Or Facebook. So Facebook cuz TikTok is what I'm gonna talk about next. Facebook sends them a notification saying that their post is spammy and that if it gets approved, it only the moderators and the post, no one else in the group will see it.
[00:02:46] And it's caused a bit of a dilemma because most groups are doing their own moderation. And in this particular group we have very specific rules. And there is two days a week actually where we allow people to promote the. Now we [00:03:00] continually try and coach people to take the marketing speak out, because actually it's really just annoying to read all the time.
[00:03:06] But basically Facebook is helping us tell the members that they can no longer post those kinds of posts. So it's been a bit of an issue, and I don't know if anyone else has seen it in their groups and how they're dealing with it. We're retraining our people and putting up notifications. But one of the things.
[00:03:24] Might be happening is that there may not be moderators, manual moderators for your group. We may not be moderating. Oh, that's interesting. Yeah, that came up. It's been twice now, so now we know that it's gonna be a thing that's really gonna be happening and rolled out. We're not sure if it's being rolled out slowly.
[00:03:41] It probably is. Every other new feature, we've definitely been targeted for it. In one of my groups, I'm probably moderate a number of groups. I moderate, I dunno, six or seven. This is the only group that it's happened in, so I'll let you know. This is the biggest. Yes it is. Yes. And it's a very successful group, [00:04:00] and we attend the moderating conferences at Facebook every year and all that sort of stuff.
[00:04:04] Yeah. So has Facebook shown or said that this has been rolled out across the entire platform for all groups, or is this only select groups at the moment? I can't answer that because I didn't get that far into the research. I was just looking at it from our perspective at this moment, but I can certainly get back to you with a comment later on this week, probably actually tomorrow probably.
[00:04:26] Yeah. To find out what any, if any, announcements came with it. But I don't recall hearing on any of the places that I usually get my early adopter notifications. It didn't come up in any of those places yet, so I'm not really sure what the. Earliest doctor notifications. Just let's sit on that one for a minute.
[00:04:46] What is that? Before we get deeper? I just made up, There are a couple of places that I go to get information on these things that are rolled out and they're my go-to. My secret. Yeah. Yeah. Okay. So we're gonna talk about that more. They [00:05:00] sound like Google alerts, but maybe for social. Interesting. So I would just say tradit.
[00:05:06] Facebook, they have a policy of any new feature gets rolled out to 10% of all users. Then they get feedback based on that, on how they used it, and then from there it gets expanded out to everyone. So that's the traditional, and they don't notify you that you're in that 10%. It just happens, and then you're just a statistic.
[00:05:24] You just usually notice negative feedback is high on this one because personally, I don't think Facebook should be deciding what a good post in a group. Here's the thing. Here's the dilemma is that I was watching the, I forgot what it's called, but the government interrogation of. Cox this week. I was watching that on Twitter.
[00:05:50] And basically what's happening is their view account to vet all content, right? So how can they not, How can they vet content and not. You know what I'm [00:06:00] saying? We're asking them to vet misinformation. Now they're vetting spam. I don't know if those two things are related or what, but they are being, They're constantly being called into the government for, I call it interrogations, but what's it called?
[00:06:12] It's in calling inquiry or whatever they call those things. I forgot. You can tell me what they're, It's inquiry. I think it's an inquiry. Yeah. And it's pretty interesting to watch those things because you can actually really see where the problems are and. Legal problem is. Interestingly enough, one of the senators was questioning him on whether or not taking down The two questions are whether or not taking down content is against the free speech, which I think we all have heard that one before.
[00:06:37] But the second part Is government asking Facebook to take down misinformation in particular to C and the CDC conversations that CDC were having with Facebook, Is that considered collusion and is that a criminal offense? So those are the really big questions that are being asked. So you can see the framework of what happens there and then what [00:07:00] gets rolled out on Facebook.
[00:07:01] There is a real big connection, and I just to understand what you said about what Facebook rolled out is. I thought you mentioned like they want you to speak less marketing related and be more authentic. Yes. Okay. So that is correct. So basically they're dictating how you say things, not what you're saying because they've always had the policies in place of hate speech and like taking down content that is misinformation.
[00:07:32] This isn't talking about anyone should tell. How I should present my content. So in, in this particular group, we do have anti-spam rules too. We don't want to be, we wanna be a community, not a market. And so in that way, I understand why Facebook does that. So if you wanna make ads, then pay for ads. If you wanna actually introduce your services and products to a group of people that are your community, then do it That.
[00:07:59] I think that's [00:08:00] what they're saying. Wouldn't that be something that's community driven By whatever group you're in, not by Facebook. And if Facebook wants to put settings to, to turn on and off. Whatever the group wants as opposed to Facebook deciding that this shouldn't be allowed in the group. Yeah, I actually don't have an opinion on that.
[00:08:21] I hate the advertising part of Facebook and social media, so I'm happy to have that monitored. But yes, I only am. Primarily in groups that don't do that all the time, like anytime there's spammy or whatever I leave, and especially this new one. Oh, and the new feature. The other new feature that came out the At everyone.
[00:08:42] Oh my gosh. Oh, that's bad. Is if you're making an announcement, an important announcement that changes the structure of your group or something like that. Absolutely at everyone. Make sure that everyone gets it. But oh my God, I got a stupid Sunday meme. So what are you doing this Sunday to make sure that your week [00:09:00] starts off?
[00:09:01] Oh, and it's at every, and I'm like, I, you get a notification and I have to go check it because I'm like, I'm being. I'm being tagged. Most people pe me when they're recommending my services. And so I go check it out and I'm like, Are you kidding me? And then I actually, and there were a whole lot of people that were unhappy and the, interestingly enough, the moderator of that group was not particularly open to the criticism that he was getting, not really understanding.
[00:09:26] For him, adding everyone was to increase inclusivity, which is not inclusive. Like he doesn't understand the concept of inclusive, if that's what he thinks. And then I posted about it on my page and I had somebody else. Come in at me and say, This is like really nice for everybody. No. I'm like, no, that's not community driven.
[00:09:45] No. Yeah. I want my time to decide when I go to the group to check out all the new posts. I don't need somebody doing that. It's a meme number one sale told me, cause we use Slack and I was making a joke about this other group. I'm in Slack [00:10:00] saying, Oh I'm just gonna at everybody. And Fallon looked at me mortified and was like, Do you know people?
[00:10:05] Fired for doing that. A company, think of social media like a company and you're talking to everybody in your company and that's so annoying. Okay, so I just wanna bring up the last little bit because we are running outta time. This is more of a conversation. Can't just be social. Social, Yeah. Go. What's the last social.
[00:10:21] So the next part of the moderation that I wanted to talk about was the TikTok moderation, which is the absolute opposite of what Facebook is doing. Whereas apparently, even though we're only talking about like terms of services, like what you can post and what you can't post, and it's all very clear if you're a regular user, you get flagged and taken off if you're, There was some.
[00:10:42] Correspondence internal correspondence this last week, which where it was made evident that influencers, people have giant accounts, can say the same things and not have their content removed or taken down or any kind of thing. So apparently, It's [00:11:00] their terms of services are not equal among all users. So there you go.
[00:11:04] That was like Facebook, right? Facebook got, we all got let known that Facebook will let celebrities and things like that get away with a lot more than regular people. And so there's banning of accounts that doesn't happen to celebrities, but will happen to other regular people. Very interesting.
[00:11:23] This is. I guess one of the newest things, how do we manage in these social worlds where we're spending more and more time and people are interact, faceless people are interacting. And it's caused a lot of hiccups. Yeah, it's very interesting. It brings us back to really what is social is what is search?
[00:11:44] Social and search are just becoming so. Yeah, because you used to be able to, and this is my whole concept, is that you used to be able to, or companies used to hire search, hire social, hire web, and [00:12:00] while those things are still pretty much decent verticals and all that, there has to be a lot of collaboration, which is I think why we actually organically created this nice little structure for ourselves here, like where we work together and we share ideas.
[00:12:13] And so my social. With seo, and I understand how the websites need to be worked to work together. Yeah. So it all has to be an integrated strategy. Although Facebook really wants to keep everyone on their platform like you were, we were saying before, Somebody brought that up before. It's, They're all really messy together.
[00:12:34] It's all really messy together. Yeah. They're like siblings. They are like siblings who don't really like to share. But they end up sharing, right? They have the same friend group a little bit. Yeah. It's quite interesting. They get investigated by the FTC for colluding and slowing everyone's internet down in the United States by to a hundred percent.
[00:12:53] That's, We're not gonna get into the politics of it all because it's insane. However, if you do pay [00:13:00] attention to the politics of it all, and like Rena did you watch different things that are, or people are being questioned, you will probably learn how to. Your job better because we know that. So in seo, there was a gentleman that died and he always looked at patent law and he was one of the leading SEOs because he went through patent law, which if you don't know Google on, If you go to Google and you search patent law, Google actually has a search engine just for patent law for it's only in America.
[00:13:29] But it's a whole search engine on its own. And if you research that, you can learn what are they buying so that you know what are they planning, right? Want to know more about seo? We've got a class for that. Our mission is to educate students about the right tools, techniques, and strategies to grow their businesses using the most up to date search engine marketing optimization techniques and tools.
[00:13:54] Find out [email protected]. [00:14:00] Okay, so there's other search news and we know just like usual, there's no website news, right? Greg . There is always website news case, whether I know it or not, but I did have a couple things to dimension for that I have come across recently. One. Was just something I thought about in the last couple of days because I've been getting a lot of notifications from hosts and companies about their PHP upgrade, a fourth upgrade to P eight, which has been around for a while now.
[00:14:35] It's basically the default. That most hosts will have installed, but essentially the PHP 7.4, a lot of hosts are doing an end of life and sending out notifications that they'll lose support for 7.4 and they'll be on eight and to make sure they check their site is compatible. Because there are some [00:15:00] things in PHP eight that have been removed from the old version, so there could become.
[00:15:06] Potential issues if you are using a legacy php 7.4 things. Ooh. So I just thought I would mention to that because I actually last month had someone contact me about a page not working anymore. And this wasn't someone who was a client of mine, but immediately I knew it was either an SSL issue or their pH, their host updated their PHP and now their site doesn't work.
[00:15:34] So it could cause you. So just a warning to people that there's the potential that your host as well will at some point and support for PHP 7.4. So you have to be, And so you'll have to make sure that your site still supports, still works with the newer version of php. Interesting. Cuz I think we got a notification saying to update our php.
[00:15:57] Yeah. last week, how [00:16:00] long Greg, on an average do you think it would take? So if I'm a client and I come to you and I'm like, Ah, my site's not working and this page isn't working, fix it, Would it take five or 10 hours to do that you think? If you know what're doing Okay. I'll give you a situation. I had a client reach out to me two week, two, three weeks.
[00:16:20] Asking to have a look and fix something, which I fixed within five minutes, and she tried to get someone on Upwork to take care of these things, and they couldn't figure it out in two weeks. So it really depends on the knowledge of the person who you're. That is a really good point. It also depends on a lot of other things.
[00:16:45] What theme are you using? How old is that? Can you even, Yeah, can you even It's, there's just so many things, like it's really hard. It's like mechanics. You open up the hood and you have to pay for the time that it takes to diagnose it. And while you're in there, you may as well just [00:17:00] fix it anyways because it's gonna take.
[00:17:02] Just as long to write up that invoice and charge for that time as it is to go back in there and do the couple little tweaks. That's the thing is troubleshooting is time consuming experience or really tough. Yeah. Like behind me. Yeah, exactly. So you, we people who have been doing things for a while know what to look for.
[00:17:21] That's the key. And then the other part of it is, Sometimes you can just push that little button that says Update and everything works fine, works. Sometimes you push that little update button and everything breaks and it's, Yeah, so don't just push buttons willy-nilly is my advice, and this is why collaboration works really well with other marketers because, So if I have a problem and fa and I can't resolve it, We'll probably talk to Greg Arena first, or someone else we know who's in marketing because if we work together, then we can know we all swap work, right?
[00:17:54] Don't get us wrong, we're all paying each other, but it's really helpful all of this right to, And [00:18:00] that's why we come on here monthly because who doesn't wanna know about moderation or websites or search? Failing. You got some search? Yeah, fallen, saved my butt, chased him for 15 minute call, and he gave me all the answers really quick.
[00:18:13] I don't have to struggle and search it out myself and go on support and do all that stuff to figure it out. Yeah. I now know community. This is why people need to meet in. I was just gonna finish up web stuff. WordPress 6.1 beta has been released recently, so me and all other people who usually build with WordPress are probably gonna be testing out that and seeing how, seeing the changes in the latest version.
[00:18:41] And if I find anything interesting, maybe I'll post it in the group. Nice. And one last thing I wanted to say about websites is there was a word camp recently for WordPress down Love Word Camp. , Yeah. Down in the States. And there was a question asked to Matt Mowag about [00:19:00] the block editor and support for the classic editor, how people used to use WordPress.
[00:19:06] And his response was interesting that he really suggested people get on the block editor sooner than, sooner than later because so many things are going into the block editor. It. The future of WordPress, there's, it's not going backwards. And all of the people who are holding on to classic editor are just gonna have a much harder time.
[00:19:33] Wow. Learning and adapting to the block editor if they don't start doing it now. That's a good point. So basically it was the person was looking. Longer legacy support of classic editor, which they've already extended to another year and a half to two years down the road, but block editor is not going away, and eventually classic editor will.
[00:19:58] So people need to [00:20:00] start learning it now. While they can bite size, learn it, as opposed to waiting another two years when it's this massive thing and overwhelming to figure out. Isn't that interesting? Incremental. Incremental, shifting over is ideal. That's like Google Analytics for if you are not there, get there because we only have till, I think it's July to move everything over and understand the new terminology.
[00:20:28] So it's a lot. To, That's April of next year. 2023 is when they're just continuing, and I thought it was July, 2023. I thought it was. I thought it was July two. They said they were gonna Yeah, but I'm just saying, you said like this year, I was like, Yeah, I feel like what that is that if you wait, here's the catcher.
[00:20:49] If you wait too long, And you wanna be tracking your ROI and you get to July and you decide, Okay, now I'm gonna do it. You don't have a year's worth of data to [00:21:00] compare to. You don't have it. So that's, I don't think, I think it's less about the learning because don't overwhelm yourself, but you need to catch, get your reports.
[00:21:10] Organize and your Google Analytics organized, so you can do that comparison with data. Otherwise, you're stuck not knowing what you're doing for at least six months. And so you have to learn how to configure it too for conversions Or leads or whatever you're tracking on your site. It's gonna be a shock to some people's system, and if you're a good marketer, you're gonna hopefully set your clients up.
[00:21:32] To take to give them the advantage, right? Which gives yourself the advantage. And as you do that, you start to learn the terms and stuff like that. So fail. And we're running outta time. We got six minutes to talk about search. Search is awesome. Who has felt an algorithm update? Who has, Oh no. Oh, have you?
[00:21:49] Did you guys look at a search console at like you can see algorithm update and where you go? D up down and now we're going back up. So with the last core date update last week. Okay. I'm [00:22:00] gonna have to check mine. I haven't looked on mine. I looked last week and I didn't figure it out, but I'll be looking again this week.
[00:22:05] Change it to the 16 months then it just makes more sense. You'd need a, Yeah, you'll need a longer historical cuz if you're doing anything too short a time spanning it just, it's hard to tell. Yeah, these things require a longer time spent to look at. But the other one is affiliate marketers got really hit with the product review.
[00:22:24] Update that happened. Yeah, there's, yeah, there's been, and some pretty serious ones. Two core, one content and product. Yeah. Yeah. And the product review one is definitely one that affiliate marketing's getting tougher. You're gonna need to spend a lot more time building out content. Oh, one other thing that wasn't included, we should have talked about in the website is Chrome came out with a new feature that we're gonna have to see how it's implemented.
[00:22:50] It's called Freeze Dried tabs, and that is a new way to use. My understanding on a quick reading was use CSS [00:23:00] to render JavaScript so that it uses less thread time on mobile. So basically it's a way that it configures your website so that it actually runs 20% faster. That was so hard to understand, like what is that like to be a smart marketer?
[00:23:15] So can we break that down a little more? Yes. The breakdown is it makes your website run 20% faster and I can see Stride tab. They're calling it, they freeze dry them, meaning that they freeze them a little bit and then they make a little picture basically, and that picture does what the JavaScript that would be running would do it fakes It is basically the best way to put it.
[00:23:38] That's why they call freeze dry. Basically you're not, The system is not, When you go to get to somewhere, the system is not going to get to that spot fresh every single time. You get, there's already little bits already there that are stored so that it's a faster loading. Does that mean version of it?
[00:23:57] That's why they came up with the name like that. That's [00:24:00] Alac. Nobody likes freezer burn though. No, it's upgrading. Cas how we used to cash a website. It's an upgrade on that. And they done a bunch of little work. If you don't know what cashing is, Rena's gonna explain that right now. Oh am I? Okay. So cashing is actually when your site or server stores a version of the site after the first time you visited it, so that it's always there and it loads very much faster for you moving forward.
[00:24:27] Did I get that okay, Fallon? Yes. And it could also be on the server. So the server can be yeah's. That's a content delivery. Yeah. Yeah. That's how CloudFlare works is they store a little version of your website and it will load everything. But if you go to submit a form or something, that's where they actually go and talk to the big one.
[00:24:43] And it takes a little bit longer, but that's, But the caching works. Everyone's storing a little version of your website is what? I didn't on that though. What I didn't catch on that is, is this, where is the freeze dried stuff happening? Is that happening at the site level? [00:25:00] Come on now. It's so funny. It's so funny.
[00:25:01] Freeze dried. Cause I have, it's. Yeah, so this, my understanding is it's Chrome, so I'm guessing it's the browser will do a storage version of it because it's Chrome that was doing the announcement. That's really interesting. There's so much going on in marketing right now and so many changes, I have to say that.
[00:25:22] I have nothing for Google Ads really, besides one thing, but I don't even need to talk about it cause it's so not important. So keep going. There is something really important in ads. Apple is announcing that they are, in q4, they have announced that they're actually gonna do ads. So if you thought that they were gonna protect all your data, guess again, they're gonna sell that as well to advertisers.
[00:25:41] Yeah. But that being said, if you don't know, most of us don't set up apple maps for our business. So if you actually type into Google. Apple maps for business, you can sign up And so cuz people use apple maps and it is part of [00:26:00] citation building only people with iPhones. That is a hot tip.
[00:26:05] And even at that, sometimes they don't use it. Yeah, it's true. I don't use, it's, yeah. I's I'm used by there . But it's a, it's one of the top citation builders. So after Bing, right? Cuz you go Google Business Profile, then Bing would be your very next one. Hopefully not Yelp, because Yelp will just call you and try to sell you stuff.
[00:26:24] And then Apple Maps is like actually the third on the list for citation building. So whether or not. We all use it. It's four square. You can still sign up for that, but it's dead. So apple's in the apple's in the ring, you can actually ask you out to take your telephone number off their call list. I haven't had a telephone number with them in four years, and I manage a lot of Yelp customer pages.
[00:26:47] By the way, they always hire the 20 year old sales rep. Which I am fond of because I may be a 30 year old sales. Anyway, Gus, we are out of time and not out of touch, just out of time. So if you want to [00:27:00] join us, we are in Cyberpunk Geeks Marketing Mixer, the Facebook group. We also publish on YouTube, and we're launching our podcast this week, So this Friday, and if you're on our email, this.
[00:27:09] You will get an email, so just so you know, it is under the name Knowhow Marketing Lab. And then next week we always tell you what we're gonna talk about next week and who's gonna be talking, and I believe it's Rena and Greg. And what are y'all talking about next week? We're talking about the importance of a marketing strategy.
[00:27:31] It's so fun. I'm gonna, I'm gonna be there watching that, to be honest, cuz I wanna know what you guys got, but we'll see you all next week. Okay. If you believe YouTube is a search or a social platform, let us know in the comments. Hi everyone. Hi.
[00:27:46] The conversation never stops in our Facebook group, Cyberpunk Geeks. Join us at facebook.com/groups/cyberpunk geeks to ask your questions, meet new friends, and learn even more about search, [00:28:00] social and websites.
