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Knowhow Marketing Lab

Knowhow Marketing Lab

Hosted by: Phelan Lewis & Pip Seymour

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the...

Season 8
All Episodes Season 8 Season 9

Episodes

SEO on other search engines: Going beyond Google.

Season #8

What if the search world was bigger than just Google? In this eye-opening episode, Pip and Phelan from Seymour Digital Media take you on a journey through the evolving landscape of search engines. They demystify the...
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This Month In The World Of Marketing

Season #8

[00:00:00] Introduction[00:00:40] Google’s Monopoly and the Impact on SEO[00:01:52] The Google vs. Bing Search Engine Debate[00:03:12] Apple and Amazon's Market Practices[00:05:13] Google's Relationship with Mozilla...
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What Is Accessible and Inclusive Design

Season #8

What Is Accessible and Inclusive Design   [00:00:00] Introduction and Welcome[00:00:32] Importance of Accessibility in Web Design[00:02:00] SEO and Accessibility[00:03:00] Design Principles: Color Contrast[00:06:00]...
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Is Your Digital Marketing Strategy Outdated?

Season #8

Is Your Digital Marketing Strategy Outdated? 00:00 Welcome & Introduction02:15 Recognizing Outdated Strategies07:30 Content Marketing: Quality vs. Quantity11:45 Algorithm Changes & Their Impact18:20 Analytics...
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This Month In The World Of Marketing

Season #8

This Month In The World Of Marketing 00:00:00 - Introduction 00:00:24 - Marketing News Overview 00:01:01 - SEO and AI Updates 00:03:09 - Google's Third-Party Cookies Update00:05:13 - Google Merchant Center Redesign...
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When Hiring A Google Ad's Person, What Should You Ask?

Season #8

When Hiring A Google Ad's Person, What Should You Ask?   00:00 Introduction02:11 Key Questions to Ask a Google Ads Specialist 05:34 Importance of Experience and Case Studies 09:00 Setting Up and Managing Campaigns...
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Mobile Matters: Your Customer is On their phone

Season #8

Mobile Matters: Your Customer is On their phone 00:00 Introduction To The Podcast02:11 Making A Blog Post Mobile Friendly05:34 How To Convert Traffic & Why Mobile Matters09:00 Mobile Specific Errors12:47 Mobile...
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Google Ads What You Need To Know

Season #8

Google Ads What You Need To Know   00:00 Introduction to the Podcast 01:23 Understanding Artificial Intelligence (AI) 03:45 Ethical Considerations in AI Development 06:12 Applications of AI in Healthcare 09:30 AI in...
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This Month In The World Of Marketing

Season #8

This Month In The World Of Marketing [00:00:00] Hello everyone! Today we are talking search social websites and AI. This is the time we come together to talk everything digital marketing, bring you up to speed with...
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Security Matters: Safeguarding Your Website

Season #8

Security Matters: Safeguarding Your Website   [00:00:00] Introduction to Website Security [00:01:03] The importance of updates for WordPress, themes, and plugins [00:02:29] Advanced security options: URL changes and...
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Interest Ads On Facebook vs Exposure Ads (PMax) on Google

Season #8

  00:00 - Introduction: Meet Pip & Rina00:07 - Exploring Interest-Based Targeting01:04 - Google vs. Facebook: Targeting Techniques02:25 - Strategies and Real-World Applications03:07 - Performance Impact and...
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Agency Sales

Season #8

Agency Sales - Geekspeak With Darby   [00:00:00] Introduction and guest welcome [00:03:00] Exploration of current sales challenges and the importance of the discovery process [00:10:00] Strategies for engaging...
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