This Month In The World Of Marketing

Season #8 August 22, 2024

[00:00:00] Introduction
[00:00:40] Google’s Monopoly and the Impact on SEO
[00:01:52] The Google vs. Bing Search Engine Debate
[00:03:12] Apple and Amazon's Market Practices
[00:05:13] Google's Relationship with Mozilla Firefox
[00:08:00] SEO Core Updates & Their Impact on Websites
[00:11:03] SEO Best Practices and Content Quality
[00:12:47] Perplexity vs. ChatGPT for Search
[00:13:34] Website Updates and WordPress Developments
[00:16:47] Unified UI in WordPress and Block Themes
[00:17:42] Free Blogging Platforms: WordPress, Wix, and Squarespace
[00:17:02] Social Media Algorithm Updates

[00:00:00]: This month in the world of marketing search social websites and AI. Hi, I'm Pip Seymour, digital media, and this is. Yes, my name is Phelan. I work with Pip at Seymour Digital Media. And I'm Rina from Little Works Indie Media.

[00:00:14]: And last but not least, I'm Greg with Original 32 Creative. Never least and every month we get on here and talk about marketing and all the things that are happening. We met on Tuesday and went over things. There's a lot going on, isn't there? [00:00:30] Rina, you are out of the gate first this round cause I know you had a lot going on in social and more.

[00:00:40]: Yeah. There are a few things, what have I got here? Oh my goodness. Okay, so Google has been in trouble for Monopoly and they're, it looks like they're looking at how to organize the data so that other other search engines can use it to index sites also. So that looks interesting how that's [00:01:00] going to play out. That was the big topic we talked about on Tuesday, wasn't it?

[00:01:04]: About how, politics and marketing, right? Won't, they have to do the same for a bunch of companies though, if they do it to Google, you think? I think they will. I would think so, but we'll see how that plays out. It is going to be a bit difficult for marketers, I imagine, because all of a sudden SEO will be Changed.

[00:01:29]: I don't [00:01:30] know, I actually don't know the user, numbers for all the other search engines that are on DuckDuckGo and, all the other ones already. So I can't really say if Google is still dominant, but I think it is, but if they actually, Phelan, you were saying that they were thinking about, not populating Chrome as the default.

[00:01:52]: Browser on devices, right? Yeah. So the court case settled on whether they were a monopoly [00:02:00] on a search engine, not even necessarily the website. That's a whole separate thing that they're doing. And I don't think Chrome is going to be. That, that's going to be the issue. It's them as a search engine that they use their position to get Firefox and Apple to use Google as the default.

[00:02:17]: Like when you search on their systems that will by default use Google. And I think that was the main, the crux of it, which is an easier case to settle because that was the Microsoft case from back in the day. Was right. We, you [00:02:30] bundle this, Microsoft. Software onto the system so other companies can't even get a chance to get in there to make new search engines or whatever the case might be and so that's the kind of the crux of it And it's still going to be like we're talking years like google's got Billions of dollars to go and fight this for as long as humanly possible.

[00:02:50]: So who knows how it's ultimately going to shake out? It's going to be in the court cases for forever, but it definitely does [00:03:00] open up the Pandora's box. I've heard news of Apple getting. Charged with this as well because of certain ways that they've been doing like devices and then also Amazon, obviously for their marketplace stuff.

[00:03:12]: Like you can't also you can't be a marketplace and then also sell on that platform. Like you have to pick one or the other, which I think is perfectly reasonable. I find it a little interesting that there maybe not picking on Google because it clearly is the, go to search engine [00:03:30] to, to find things.

[00:03:31]: But for. As far as monopolies go the windows operating system comes bundled in your default browser is edge and edges. Default search engine is big. So having Google have agreements with Firefox or other browsers to Have their default search engine from those browsers to be Google, I think is [00:04:00] a leveling of the playing field for the jumpstart that Microsoft edge and Bing have on every windows system that, that is.

[00:04:13]: Yeah and there are a lot of corporate places where you work where you can't get on like socials. You can't get on. You have to use Bing. You don't use. Google, right? Because I don't know, they don't allow it. Yeah, it's security. [00:04:30] So Yeah, it's a lot of like enterprise, they have a special Windows is does a lot of enterprise level stuff.

[00:04:36]: And so if you're at work, you don't get to use whatever website you want to go to. You have to use Bing, you, because it's been secured. And then they also know all the security for your, and people don't even realize. They don't even realize like they, and what were you saying? What were we saying the other day?

[00:04:52]: It was like who's owned, who does Google fund for their browser completely? Oh Mozilla. [00:05:00] So Mozilla who creates Firefox who is the only non corporate entity when they decide on standards for browsers and stuff like that, and SEO stuff, like how All these kind of players all interact with each other.

[00:05:13]: They have a standards so that they could build from there because it's stupid for everyone to build their own JavaScript library or whatever. And so they all, and Google entirely pays for Mozilla. It's a 340 million a year expense that they just donate to Mozilla [00:05:30] in the, hopes that again like, you were saying, Greg, that they they have some competition.

[00:05:36]: They can like, even if they are paying entirely for them, they could at least say, Hey, there's some people here that are like, not our, we're friends, but we're not like, they're going to hold our feet to the fire. And that's been the argument of why they fund Mozilla. I'm interested, not so much in default search browsers and all that.

[00:05:54]: I'm interested in how Google's going to share the data. [00:06:00] That's more along the lines of where my interest goes, especially when it comes to marketing and SEO indexing. Like how does that actually work? Is Bing going to give us a different, does Bing already Bing already indexes a slightly different, but I don't actually go on things.

[00:06:16]: So I don't really know that much. We do some. Yeah, how do they index? Because you guys are the SEO guys. They take a lot of what they do from Google, but we've, there wasn't a big uptick [00:06:30] when the AI started to be used. There wasn't an uptick, but there was an uptick for like perplexity chat, GBT as search, like being used more so we're seeing that more, but still. Most people use Google and maybe that's just because of market share already. Most people use Google in, but not in China because Google's not in China. Yeah. [00:07:00] So with the, there was a leak about four years ago of Yandex's entire code base and so what they had found when they, so when Yandex released their, got their database release, they, people went through it and then they found that they were roughly like, so they said it was like 70 percent of the same results, which is pretty close to what they got on Google based on what they were assuming.[00:07:30]

[00:07:30]: And so what they kind of figure is because these guys all again, Yandex, Mo Mozilla, Google, and Bing all actually sit down and coordinate the SEO and what should we have as ranking signals? So they're not going to be identical overlap, but they do coordinate Hey, we should rank this up.

[00:07:47]: We should promote this type of stuff. So when, like when eat came out, that was across the board because they all agreed Hey, we need to do something about this problem with authoritativeness. Ooh, [00:08:00] that takes us to our next topic. Ha. Search algorithm update. The core update. Yeah.

[00:08:05]: You guys heard about that? Yeah, It's been very volatile. I find that I don't really want to know what's going on until. Closer to the end because I find that there's a lot of movement and then Like it washes out and then you know But a lot of the seos talk about it all the time Like the day it starts to happen what they see what do you guys like that?[00:08:30]

[00:08:30]: What do you want to know about like the core updates in the end?

[00:08:32]: I like, to know how big they are and how volatile that's made some websites. It helps to give me insight. I usually just, my sites, there's really, the only time I noticed a huge shift was last March. There were quite a few clients complaining about their paid ads, but it wasn't, it didn't end up being any, Anything from their paid ads.

[00:08:58]: It was their organic [00:09:00] leads that had dropped in that algorithmic shift in March. I guess it was, other than that. And you can notice quite quickly. So that's the only reason I follow it. Okay. Yeah. I don't follow it. I don't do SEO, so I don't follow it much. I do, we do like to have a general idea.

[00:09:18]: We're not, we're like, we're like, and we, and, we're not, we're not super heavy into it. We're just like, we need to know enough to get by, but we're not doing some of the deep [00:09:30] crawl like, there's people who specialize, like you have a really hard time differentiating yourself if you're not like deeply in the know.

[00:09:38]: And then also what they typically find is, like you were saying, Rina, that things will shift so much. And then what you actually just need to focus on is making sure you have a good product that you know who you're selling it to. And then over time, if you keep consistently working at it, you're going to just slowly rise to the top because your site is an authoritative source of [00:10:00] information for whatever product service you're providing.

[00:10:03]: And over time, that will, as long as you're not doing anything too sketchy, you should do just fine. That was their update to the helpful content update too, is like niche websites. They're looking more closely. It's almost like an eat for niche. So having the niche within your industry, like having the, having your topic [00:10:30] being really niche in that, so there are a lot of websites that are just trying to catch all the things, right?

[00:10:36]: And Google's trying to remove that, that, those big websites, like the small niche ones have a better chance of. Moving up in the, in rank. Yeah. And yeah, we've definitely seen that with, especially with, if you are smaller, you, it is better for you to have a niche that you're going after because you, because you have less competition and then it just [00:11:00] makes it easier for you to rank.

[00:11:01]: And then you can always expand. There's nothing that says that your website has to stay like locked in forever. You're allowed to expand. And like that's often a lot of people think like Oh I have to go after like I have to be the biggest service provider because I want to sell to everyone It's like no, it's actually better to like Niche down really hard at the beginning and then just slowly expand out because then you're you always have an authoritative source within that niche and it's much easier to then get clients [00:11:30] because again, you're competing against the biggest companies for those big keywords.

[00:11:34]: Whereas if you go for the smaller, more focused keywords, much easier for you to rank. Yeah. Yeah. It's totally easier. Yeah. It's a little more costly too, in terms of time, when you're developing it, cause you've got to do all the content building out of the gate, but once it's built, you're solid.

[00:11:55]: Yeah. And you just keep adding on [00:12:00] as you, as you grow. But yeah, but yeah, I think that was part of the, because people keep talking about the same things and it's like, no, just get a niche and stick with it. And then you'll, and if you just do it consistently, you're going to be fine. So much harder for them to say that then for them to go and like speculate on, oh, well, maybe this update has caused X, Y, Z.

[00:12:22]: It's I think it's just. It's not as, it's not as easy as that because it is, it is so volatile, right? If you're, if you have [00:12:30] somebody who has like very specific, like if you're selling sandals and all of a sudden like. Oh, there's a new sandal like law that comes in, like it's like, okay, how do you go about dealing with that?

[00:12:39]: And it's like, that's the kind of stuff that it's harder to track. But again, it's not like the most, it's, there's so many other things to focus on. Like if you're focused on just what Google's algorithm is doing and not like, oh, I need to just keep building stuff because that's ultimately what people are looking for is I have a question and I need it answered.

[00:12:57]: And then [00:13:00] that's where they, that's why Google exists and why search engines exist. Yeah, that's actually so now with the with the AI and the way people are using AI now and writing content people are wondering how Google's going to track AI, like the content written by AI and if it's written well, [00:13:30] will it still rank?

[00:13:31]: And so then people are testing it out and I've seen a couple things where people are, are testing their AI written content and they're ranking just fine. I don't think Google's ever going to penalize you if it's written well and it's good and it's not plagiarized. I think if it's, if it makes sense and it's, helpful.

[00:13:55]: I don't think they're going to, they're going to ding you on that. I'm not seeing [00:14:00] anything that shows that at all. They have said that they are not worried about it. They, their stance has been, Hey, we've had automated content forever and we don't penalize that.

[00:14:12]: And it's about the same thing. And that if, yeah. And that they're much more worried about people getting, crappy content that has a bunch of spelling errors or that's why the whole eat thing came out. And again, as long as you have good content, it's been edited and revised. And again, people are, want to read it and [00:14:30] they find it interesting, then you're going to be fine.

[00:14:32]: I think it's the only thing that maybe happens more is the spamming of these AI tools, right? People just, oh, I can, yeah, I can just flood the world with all this. I can do 2000 blogs in a month and it's like, okay, but why? And what is it doing? Is it helpful? Does anybody care? Who's reading this?

[00:14:49]: Exactly. It's quality over quantity when it comes to that. All right. Let's shift it into something different. What [00:15:00] are you doing on your websites now? For like for to keep people on your website? What's a cool thing you're doing? Give us some insider tips, some things, what you're doing, some fun, new, cool things.

[00:15:16]: Oh, insider tips. I'll tell you what I'm seeing a lot of that I think people should be looking at, but I'm seeing a lot of rotating banner ads like slider banner ads being done through HTML and CSS. And when done right, [00:15:30] they're SEO friendly. If done wrong, it's just a bunch of animated images and you're really getting nothing from it.

[00:15:36]: And they're large, which is another problem. So if you're doing it through HTML and CSS, they're usually smaller in file size. They actually have more SEO value because you're using HTML text versus just text in an image. And it looks cleaner and loads faster. So I see a lot of people using images with text on it.

[00:15:55]: But if you're building it through HTML and CSS, there's more value in that. [00:16:00] And I see a lot of websites starting to switch over to that. So as far as like designing and development and keeping people on websites, you're not really keeping people on the website, but it looks better and it loads faster and they look nicer.

[00:16:13]: And because it's. HTML and CSS. The SEO value is a little bit higher. Oh, all right. That's a cool tip. Thanks, Greg. Phelan, do you have anything? Oh, I was gonna say so something that we've been playing around with is heat mapping tools, and then [00:16:30] actually seeing how people are interacting with the content.

[00:16:32]: So one that we've been playing around with is Microsoft Clarity. It is a free service that you can use and then it'll tell you how people are actually looking at the content that you have on your page and where they're getting hung up, where they're dropping off. That's really interesting.

[00:16:47]: And then, yeah, so what it does is it, yeah, so you set it up and then it just. Over time, it will show you where people are actually clicking, how far down the page they're getting. And you can use that information to be like, okay, I really [00:17:00] need to adjust this button to make sure people are clicking this more and people actually can see the value that we're bringing.

[00:17:06]: So that's been a big thing that we've been focusing on is like seeing how people actually interact. Because otherwise, you, the only way you would know that is, Hey, are people filling out the form? But now you have something a little more granular that you can actually see. And what was the name of that again?

[00:17:21]: It's called Microsoft Clarity. You had me at free. [00:17:30]

[00:17:30]: That's always good. Okay. Rena, do you have anything? I think you're muted, Rena. I think we lost you.

[00:17:39]: Sorry. Yeah. Yes. So that's cool. Thanks guys. So what are you doing in terms of social media? Are you on social media doing any kind of like, are you using any tools on social media that are that are good for people who are building out their websites or creating content?

[00:18:00]: Anything on social media? I mean, I feel like everything you do is should be done in conjunction, but I don't know if we're doing anything necessarily that like we aren't we're testing out various tools to see which one sticks better.

[00:18:13]: I don't know if we've necessarily found one, I think I will say we've done, we've been playing around a little more with like getting getting these tools to auto-generate, like create repurposed content. So just, we've been testing out things like you just use like, we just use like chat GPT to just make like, [00:18:30] Hey, take this blog post and then spin it out into a social media content calendar.

[00:18:33]: And then just use that as the baseline of what we're doing. We haven't, we don't have any specific tools that we've just necessarily, we're necessarily doing in addition to that though. Just trying to take one piece of content and put it everywhere you can. So it's not even like it just building from there.

[00:18:50]: Yeah, exactly. Yeah. Cool. Yeah. Yeah. We use publer as our scheduler, and that helps us a lot to stay organized and make sure we have everything ready for [00:19:00] the clients. So that way they're, they have a scheduled out 3 months, 6 months, or whatever it is. And that helps out quite a bit. Yeah.

[00:19:10]: Cool. So guys, that's it. That's all the time we have. Thanks so much. This was awesome. I learned a lot. I got some good stuff, some good ideas. So yeah, we'll see you next month. I'm sure. Thanks so much. All right. Thanks. Okay. Bye.

Episode Transcript

Restream.io on 2024-08-22 at 11.00.07-1
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[00:00:00]

[00:00:00] Restream.io on 2024-08-22 at 11.00.07-1: This month in the world of marketing search social websites and AI. Hi, I'm Pip Seymour, digital media, and this is. Yes, my name is Phelan. I work with Pip at Seymour Digital Media. And I'm Rina from Little Works Indie Media.

[00:00:14] Restream.io on 2024-08-22 at 11.00.07-1: And last but not least, I'm Greg with Original 32 Creative. Never least and every month we get on here and talk about marketing and all the things that are happening. We met on Tuesday and went over things. There's a lot going on, isn't there? [00:00:30] Rina, you are out of the gate first this round cause I know you had a lot going on in social and more.

[00:00:40] Restream.io on 2024-08-22 at 11.00.07-1: Yeah. There are a few things, what have I got here? Oh my goodness. Okay, so Google has been in trouble for Monopoly and they're, it looks like they're looking at how to organize the data so that other other search engines can use it to index sites also. So that looks interesting how that's [00:01:00] going to play out. That was the big topic we talked about on Tuesday, wasn't it?

[00:01:04] Restream.io on 2024-08-22 at 11.00.07-1: About how, politics and marketing, right? Won't, they have to do the same for a bunch of companies though, if they do it to Google, you think? I think they will. I would think so, but we'll see how that plays out. It is going to be a bit difficult for marketers, I imagine, because all of a sudden SEO will be Changed.

[00:01:29] Restream.io on 2024-08-22 at 11.00.07-1: I don't [00:01:30] know, I actually don't know the user, numbers for all the other search engines that are on DuckDuckGo and, all the other ones already. So I can't really say if Google is still dominant, but I think it is, but if they actually, Phelan, you were saying that they were thinking about, not populating Chrome as the default.

[00:01:52] Restream.io on 2024-08-22 at 11.00.07-1: Browser on devices, right? Yeah. So the court case settled on whether they were a monopoly [00:02:00] on a search engine, not even necessarily the website. That's a whole separate thing that they're doing. And I don't think Chrome is going to be. That, that's going to be the issue. It's them as a search engine that they use their position to get Firefox and Apple to use Google as the default.

[00:02:17] Restream.io on 2024-08-22 at 11.00.07-1: Like when you search on their systems that will by default use Google. And I think that was the main, the crux of it, which is an easier case to settle because that was the Microsoft case from back in the day. Was right. We, you [00:02:30] bundle this, Microsoft. Software onto the system so other companies can't even get a chance to get in there to make new search engines or whatever the case might be and so that's the kind of the crux of it And it's still going to be like we're talking years like google's got Billions of dollars to go and fight this for as long as humanly possible.

[00:02:50] Restream.io on 2024-08-22 at 11.00.07-1: So who knows how it's ultimately going to shake out? It's going to be in the court cases for forever, but it definitely does [00:03:00] open up the Pandora's box. I've heard news of Apple getting. Charged with this as well because of certain ways that they've been doing like devices and then also Amazon, obviously for their marketplace stuff.

[00:03:12] Restream.io on 2024-08-22 at 11.00.07-1: Like you can't also you can't be a marketplace and then also sell on that platform. Like you have to pick one or the other, which I think is perfectly reasonable. I find it a little interesting that there maybe not picking on Google because it clearly is the, go to search engine [00:03:30] to, to find things.

[00:03:31] Restream.io on 2024-08-22 at 11.00.07-1: But for. As far as monopolies go the windows operating system comes bundled in your default browser is edge and edges. Default search engine is big. So having Google have agreements with Firefox or other browsers to Have their default search engine from those browsers to be Google, I think is [00:04:00] a leveling of the playing field for the jumpstart that Microsoft edge and Bing have on every windows system that, that is.

[00:04:13] Restream.io on 2024-08-22 at 11.00.07-1: Yeah and there are a lot of corporate places where you work where you can't get on like socials. You can't get on. You have to use Bing. You don't use. Google, right? Because I don't know, they don't allow it. Yeah, it's security. [00:04:30] So Yeah, it's a lot of like enterprise, they have a special Windows is does a lot of enterprise level stuff.

[00:04:36] Restream.io on 2024-08-22 at 11.00.07-1: And so if you're at work, you don't get to use whatever website you want to go to. You have to use Bing, you, because it's been secured. And then they also know all the security for your, and people don't even realize. They don't even realize like they, and what were you saying? What were we saying the other day?

[00:04:52] Restream.io on 2024-08-22 at 11.00.07-1: It was like who's owned, who does Google fund for their browser completely? Oh Mozilla. [00:05:00] So Mozilla who creates Firefox who is the only non corporate entity when they decide on standards for browsers and stuff like that, and SEO stuff, like how All these kind of players all interact with each other.

[00:05:13] Restream.io on 2024-08-22 at 11.00.07-1: They have a standards so that they could build from there because it's stupid for everyone to build their own JavaScript library or whatever. And so they all, and Google entirely pays for Mozilla. It's a 340 million a year expense that they just donate to Mozilla [00:05:30] in the, hopes that again like, you were saying, Greg, that they they have some competition.

[00:05:36] Restream.io on 2024-08-22 at 11.00.07-1: They can like, even if they are paying entirely for them, they could at least say, Hey, there's some people here that are like, not our, we're friends, but we're not like, they're going to hold our feet to the fire. And that's been the argument of why they fund Mozilla. I'm interested, not so much in default search browsers and all that.

[00:05:54] Restream.io on 2024-08-22 at 11.00.07-1: I'm interested in how Google's going to share the data. [00:06:00] That's more along the lines of where my interest goes, especially when it comes to marketing and SEO indexing. Like how does that actually work? Is Bing going to give us a different, does Bing already Bing already indexes a slightly different, but I don't actually go on things.

[00:06:16] Restream.io on 2024-08-22 at 11.00.07-1: So I don't really know that much. We do some. Yeah, how do they index? Because you guys are the SEO guys. They take a lot of what they do from Google, but we've, there wasn't a big uptick [00:06:30] when the AI started to be used. There wasn't an uptick, but there was an uptick for like perplexity chat, GBT as search, like being used more so we're seeing that more, but still. Most people use Google and maybe that's just because of market share already. Most people use Google in, but not in China because Google's not in China. Yeah. [00:07:00] So with the, there was a leak about four years ago of Yandex's entire code base and so what they had found when they, so when Yandex released their, got their database release, they, people went through it and then they found that they were roughly like, so they said it was like 70 percent of the same results, which is pretty close to what they got on Google based on what they were assuming.[00:07:30]

[00:07:30] Restream.io on 2024-08-22 at 11.00.07-1: And so what they kind of figure is because these guys all again, Yandex, Mo Mozilla, Google, and Bing all actually sit down and coordinate the SEO and what should we have as ranking signals? So they're not going to be identical overlap, but they do coordinate Hey, we should rank this up.

[00:07:47] Restream.io on 2024-08-22 at 11.00.07-1: We should promote this type of stuff. So when, like when eat came out, that was across the board because they all agreed Hey, we need to do something about this problem with authoritativeness. Ooh, [00:08:00] that takes us to our next topic. Ha. Search algorithm update. The core update. Yeah.

[00:08:05] Restream.io on 2024-08-22 at 11.00.07-1: You guys heard about that? Yeah, It's been very volatile. I find that I don't really want to know what's going on until. Closer to the end because I find that there's a lot of movement and then Like it washes out and then you know But a lot of the seos talk about it all the time Like the day it starts to happen what they see what do you guys like that?[00:08:30]

[00:08:30] Restream.io on 2024-08-22 at 11.00.07-1: What do you want to know about like the core updates in the end?

[00:08:32] Restream.io on 2024-08-22 at 11.00.07-1: I like, to know how big they are and how volatile that's made some websites. It helps to give me insight. I usually just, my sites, there's really, the only time I noticed a huge shift was last March. There were quite a few clients complaining about their paid ads, but it wasn't, it didn't end up being any, Anything from their paid ads.

[00:08:58] Restream.io on 2024-08-22 at 11.00.07-1: It was their organic [00:09:00] leads that had dropped in that algorithmic shift in March. I guess it was, other than that. And then I did notice maybe a couple of years ago, I got a ton of phone calls maybe a ton. Okay. Handful. I got a handful of. A phone calls from people that were on the page one, and then all of a sudden they were dropped because they were working with some other service providers.

[00:09:24] Restream.io on 2024-08-22 at 11.00.07-1: I would agree with pip that I really hate when they do like the core [00:09:30] updates and stuff like that because You you're at the whim of whatever's going to shake out and yeah you're doing your best and then all of a sudden Or you're doing nothing and you know you're going to fail.

[00:09:39] Restream.io on 2024-08-22 at 11.00.07-1: And, but there is something to say about this, which is if you feel like you're not going to do well, don't go jumping in fixing things right now. Just wait. Like you got a two. It's a three week window of waiting, seeing where you fall and then working towards correcting. It looks like it's so far, they're saying it's a [00:10:00] lot of content sites.

[00:10:03] Restream.io on 2024-08-22 at 11.00.07-1: So sites trying to rank just to rank. So that's the key. And I think we need to always go back to this one point, the best plan for your website Is to create a good website, right? Don't be scraping content. Don't be using too much AI, make sure there's value and value means your perspective, your, what you bring to the subject matter [00:10:30] in addition to what's already out there, like you don't want to be putting, repeating what's already out there and and only best practices because you need to add your little secret sauce in there for it to be different and to be interesting.

[00:10:46] Restream.io on 2024-08-22 at 11.00.07-1: It's, that is true. Huh. And following like the guidelines that people teach, right? There are things you do in every article. That you should do on your website. That's true. Just so that it gets found. So yeah, so [00:11:00] there are just some fundamental things I think we should do.

[00:11:03] Restream.io on 2024-08-22 at 11.00.07-1: Like you're talking about like H tags and, I'll text and all that stuff. Yeah. So we do have, yeah. So we actually, didn't we just do we just did, there are actually a couple of, lives or videos replays that are available that talk about what you should have on your blogs, if you're doing your own blogs and you want to make sure that you're set up okay for SEO.

[00:11:27] Restream.io on 2024-08-22 at 11.00.07-1: We should probably put that link in the comments below. I'll [00:11:30] probably go find that link that I think is good. We've actually started collecting the links of everything we talk about. So we'll be sharing those as well after the podcast. Ah, are we going to organize it in a spreadsheet so people can find things by topic?

[00:11:48] Restream.io on 2024-08-22 at 11.00.07-1: I guess I'll be doing that. I guess I'll be doing that. It looks like you have a lot of time to do that. So they just volunteered themselves. Voluntold themselves. [00:12:00] Yeah. I would, love that for us. I think so too. Okay. I'll get on that. That's, something I can get. I know who to put that on.

[00:12:07] Restream.io on 2024-08-22 at 11.00.07-1: Getting us all the links was like step one, right? Cause I think we're all so busy rushing around and an agency's life is always the, Oh my gosh, the sky might be falling. Kind of attitude except for Greg. You ask Greg how he's doing, he's yeah. I'm also gonna put in the comments below my favorite TikTok trend that is about agency life.

[00:12:28] Restream.io on 2024-08-22 at 11.00.07-1: It's so funny, it [00:12:30] cracks me up. So look for that, come back and look for that later. Yeah, and I'll put in, I don't know if y'all have tried perplexity? I love, I, I do really, I use it in chat GPT a lot. So, it's I don't think I've used perplexity which one is, what does perplexity do?

[00:12:47] Restream.io on 2024-08-22 at 11.00.07-1: It's like a search engine. So it, pulls from the search engine and it, but it also brings in the links for you to review the resource material, which I think is [00:13:00] really important. Better than Chad GPT that just gives you information and you don't know how to fact check it. Yeah. Yeah.

[00:13:07] Restream.io on 2024-08-22 at 11.00.07-1: That's the big one. I actually, I use, when I use Chad GPT, I do use the, one I, educated. Or made myself versus the generic one. Oh, yeah. I just got an email yesterday about there's a mini chat GBT for something other that you can [00:13:30] try. So I'll probably talk about that next month.

[00:13:34] Restream.io on 2024-08-22 at 11.00.07-1: So what else we got going on? Greg websites, we got social. Yeah. Websites since the release of 6. 6 last month, it's been quiet. They're in development for. For the new version. There was a maintenance release, last month, actually. I think it was, so it's been a while for that [00:14:00] 6, 6. 6 0. 1. The interesting thing I brought up I don't know if we brought it up on a live or just in a prep at some point, but I've noticed.

[00:14:14] Restream.io on 2024-08-22 at 11.00.07-1: Recently, there's been a lot of people talking about the develop who's controlling the development of WordPress and where it's going and what they choose to [00:14:30] implement, and it seemed to be big there for a second about. About who's actually driving it and wondering if the open source community is actually driving it or if automatic is really on their own timetable of the development of WordPress.

[00:14:50] Restream.io on 2024-08-22 at 11.00.07-1: Oh, interesting. Another thing with WordPress that's come about also is because of new block themes. The [00:15:00] block theme editor. experience in WordPress is a different UI than the normal WordPress and people are pushing to get a more unified UI. If they're moving forward with the UI that you experience, that you get with the block themes, they're pushing, [00:15:30] for WordPress to basically unify the entire, back end experience to the new UI experience before they continue putting in new development.

[00:15:47] Restream.io on 2024-08-22 at 11.00.07-1: Because there is a little bit of a, difference in the new experience you get with the block theme. I, and I know probably there's a lot of people that don't use block [00:16:00] themes yet. And maybe haven't even seen what it looks like. But it's a, substantial different. Look to what current, admin looks like for WordPress and people want it to be the same so that it's a unified system. Have a question actually, you know how back in the day when you wanted a blog and did [00:16:30] a, blog for WordPress and you would have myblog. wordpress. com, right? And that you could have it for free. Can you do the same with Squarespace or Wix? Yes. Thank you.

[00:16:42] Restream.io on 2024-08-22 at 11.00.07-1: Really? Okay. I'm not sure it was Squarespace, but definitely Wix. They, I'm pretty sure they both have free versions to upgrade too. But as soon as you put your own domain and you're upgraded that's, the first step. Yeah. Yeah. That's the first step to owning your own domain. Yeah. [00:17:00] Which is awesome.

[00:17:02] Restream.io on 2024-08-22 at 11.00.07-1: Which is awesome. Thank you for answering that question. Yep. No problem. So there was another social thing that I wanted to talk about that I See at the bottom that I almost forgot about that is upgrading, updating, not upgrading, updating it's ad algorithm. And it's a bit strange, the conversion campaign.

[00:17:23] Restream.io on 2024-08-22 at 11.00.07-1: So what it does is it gives more weight to conversions that occur only one day from when the [00:17:30] user clicks. So that conversion window time where usually you have somebody clicks and it could be usually you used to be able to choose that window and it could be up to 30 days or even beyond where you could decide that you want to track all of the conversions that happen on the website between that click for 30 days.

[00:17:51] Restream.io on 2024-08-22 at 11.00.07-1: And and so now it looks like they're going to be waiting. Those is two separate, Categories, which is going to really make the [00:18:00] conversions. First of all, the conversions, I feel like the conversion numbers are not going to match equally in Google analytics. I haven't figured out what that's going to look like in Google analytics.

[00:18:10] Restream.io on 2024-08-22 at 11.00.07-1: So you might have to make sure you're checking Google analytics. If you're only relying on the ad. Insights on our, whatever they call them, add results on meta itself. But I would make sure that you're checking what that looks like and make sure you've got all your. Information set up to go [00:18:30] to analytics.

[00:18:32] Restream.io on 2024-08-22 at 11.00.07-1: But it can also make it Facebook or Google. Yeah. I'm yeah. It's like they take each other's stuff all the time. And I feel like what's or yeah. And what's being suggested is that might make it it seems like the ads are costing more. I'm not sure if that means that the ads will be costing more, because if you take.

[00:18:53] Restream.io on 2024-08-22 at 11.00.07-1: If you actually organize that bucket larger and account for all of it, then it should look pretty much the same. But if you're looking [00:19:00] at conversions only in the convergence is only for one day, then yes, that will make it more expensive. Which will stress a lot of people out. Totally.

[00:19:11] Restream.io on 2024-08-22 at 11.00.07-1: It'll stress business owners out. Yeah it feels like a lot of the time there's only a couple options if you want to advertise, right? There's Google, there's Facebook, which is Facebook and Instagram. You'll hear people say I hate Facebook. And they'll just want to [00:19:30] do Instagram, not realizing that they're owned by the same person or same group.

[00:19:35] Restream.io on 2024-08-22 at 11.00.07-1: And what else can you do? Pinterest ads. Oh, you can do Tiktok ads, reddit, and, LinkedIn. Yeah. Yeah. LinkedIn's expensive. Yeah. And yeah There's all sorts of ways to do marketing. You don't just have to do the advertising, but when you pair it with advertising, it seems to do better all the way around in it's faster [00:20:00] results completely.

[00:20:01] Restream.io on 2024-08-22 at 11.00.07-1: Yeah. And you're in control of who you're targeting. When you do organic you're, sending it out to only a segment of your population that has joined you. And those people might not be your, target audience. For example I, follow a lot of pages that I have no intentions of ever buying from just because I'm curious to see what they're doing, or I'm supporting.

[00:20:22] Restream.io on 2024-08-22 at 11.00.07-1: Friends, businesses and, liking their stuff, but, and that can be useful too, actually, cause then it sends it through [00:20:30] my list of friends on Facebook but, it is a faster route and technically organic with paid is always the best as my, in my opinion, if you're asking, I wasn't, but it's true.

[00:20:45] Restream.io on 2024-08-22 at 11.00.07-1: What do you think about people selling on and doing the live streams? Like I see this lady selling it's. It's not an MLM, but it's like selling a course. So you buy the course once and then you [00:21:00] resell the course to other, ah, affiliate, like affiliate marketing type. But it's not a J Adventure.

[00:21:06] Restream.io on 2024-08-22 at 11.00.07-1: It's, actually I don't know, but she's on TikTok, live all day. Does she have the license to resell it? I don't know. It seems like a reseller program. Yeah, it must be a reseller program because she wouldn't have the license to resell it otherwise. That's usually in the contract when you're.

[00:21:24] Restream.io on 2024-08-22 at 11.00.07-1: When you're buying something, you can't just resell it like photos, even stock photos. That's a big [00:21:30] one. So if she has a license, then I feel like that's fair game because that person who, who originally sold it has set up that system to be sold, resold. Maybe they get kicks a percentage on the sales, or maybe there's an arrangement there.

[00:21:47] Restream.io on 2024-08-22 at 11.00.07-1: I don't know. I'm fine. The things that bother me about Online selling is, affiliate programs where the percentage is just so low or when the percentage changes. [00:22:00] And that's often what happens in MLMs is the percentage changes. So only the top people actually benefit because they got in early, they got a bigger percentage, and then they always Do this thing where they max out with the, number of people and they change the payout options, the payment options.

[00:22:18] Restream.io on 2024-08-22 at 11.00.07-1: And that's usually when the first group of people move to the next MLM and start that up. So that's, an issue that I have. And then all the small people on the bottom that aren't really aware of how the whole system works, [00:22:30] they just. Cobbled together and not very much money. Yeah. And I feel that's where I feel it's, a problem, but online sales I'm down with unless it's, something illegal or, or unethical.

[00:22:46] Restream.io on 2024-08-22 at 11.00.07-1: Look at all of us. I have 40 years ago, none of us would have had the jobs we have today. Maybe the developers. 40 years ago, I was having a much, I was doing much more. Yeah, I, [00:23:00] yeah, four years ago we were young and silly, so yeah, that's true, but we wouldn't, we would be doing something else though, right?

[00:23:07] Restream.io on 2024-08-22 at 11.00.07-1: So I don't know what that would be. There is a lot of great abilities when you do become, right? Picking your poison, is it Facebook? Is it Google? Is it websites? Is it AI now? AI is huge. And it's, it really does help with starting people out with building content or getting ideas [00:23:30] or bridging stuff.

[00:23:32] Restream.io on 2024-08-22 at 11.00.07-1: We use AI and prompts and scripts now. So we can change our Google sheets to do things we want. And then we can use AI to help build our ads. With the clients, which is there's this other neat. So I like it when the, examples are really concrete and there's this really great example of how to use AI and automation that I came across that I'm looking forward to implementing myself.

[00:23:58] Restream.io on 2024-08-22 at 11.00.07-1: And first of all, [00:24:00] it's, it scans, different platforms for the right users. So in this particular case it scanned a I think what we did was they downloaded a spreadsheet and uploaded. So they already had their people in mind and but you can scan like LinkedIn or something like that. You find the right people based on targets and then you set up an email campaign and it's all automated and organized through AI.

[00:24:26] Restream.io on 2024-08-22 at 11.00.07-1: I and I think that and this, sorry. Don't you need [00:24:30] permissions for the emails? Yeah. And if you yes and no. So if it's publicly, if it's found publicly, then yes, for sure. But this if it's this person was that I saw was targeting people that they did have the The the websites sorry, the emails through an email list because they were part of a membership.

[00:24:56] Restream.io on 2024-08-22 at 11.00.07-1: So it was the people, other people in the membership, and it was actually [00:25:00] really interesting. It worked really well. So that's how I got, so basically I got the most beautiful email that sounded like an email from somebody that is not a cold call, it's a warm call because we're in this membership together.

[00:25:12] Restream.io on 2024-08-22 at 11.00.07-1: And basically the email was so friendly and so like on point with what I'm doing that I actually booked the call immediately. I didn't even think about it. And yeah, I know. I think you should. And so what ended up happening was I had the [00:25:30] impression that I was having a very high touch communication with this person who was going to help me and who I wanted to meet in Toronto.

[00:25:41] Restream.io on 2024-08-22 at 11.00.07-1: And And and when I got on the call and he explained how this all worked, it was all automation. You know what I mean? And so, he didn't even know I was going to show up on the call. But we had actually met a few years before. So it was quite an interesting phone call. Cause I felt like I could [00:26:00] ask him the ins and outs of it.

[00:26:01] Restream.io on 2024-08-22 at 11.00.07-1: And And yeah, so AI and automation, I think is going to change a lot of the types of cold calls that we do because cold email always sounds cold. That's the thing about it and it goes directly into spam and I don't pay the slightest bit of attention. And if I see anything that looks like that in my morning inbox, clearing it's delete, And but in this particular case, it gets through the spam [00:26:30] filter. It got my attention and it got me on a call, which are the three things that you want when you're actually sending us a sales email. So I just think this is how this is going to change. So a lot of this stuff is messy that I've seen with AI, quite frankly, it's messy.

[00:26:47] Restream.io on 2024-08-22 at 11.00.07-1: And not happy, but you're right. Once you get into just doing a good deep dive and research on it and figuring out what's what, then it's like any kind of research, you got to go through the [00:27:00] mess in order to find the good stuff. And and I think there's a lot of good stuff.

[00:27:04] Restream.io on 2024-08-22 at 11.00.07-1: Like what you were saying, Pip, you were saying you're using that other AI thing that I haven't heard of. And I'm now I'm interested in looking at it because now I'm actually seeing what the potential is up until that point. I had no concrete ideas of what AI and automation together could honestly.

[00:27:21] Restream.io on 2024-08-22 at 11.00.07-1: So in this case, yeah if you pair the system. That's where the gold is. [00:27:30] Pairing chat GPT with doing scripts for your Google Sheets. And then if you ask, say, your contractor to do something a billion times and they don't do it, you're like, maybe I can automate this. To make it easier for them to do it so I don't have to complain all the time.

[00:27:47] Restream.io on 2024-08-22 at 11.00.07-1: And the VAs are shaking everywhere. Yeah, there's some really interesting stuff happening out there. So I think, We have a client [00:28:00] and they get, they do automated robo calls, but the robo calls are different now. So it's a real estate brokerage and this company, it sounds like Sarah's calling to follow up on, Hey, are you thinking of selling your house?

[00:28:14] Restream.io on 2024-08-22 at 11.00.07-1: And it sounds like a person, not a robot. And you can only tell if you really can hear. I don't know. It's, crazy, but like it works. People book appointments with it more than they did before. And people also [00:28:30] scam elder, elderly people. My mom got a phone call from me claiming that I lost my phone.

[00:28:38] Restream.io on 2024-08-22 at 11.00.07-1: And it wasn't me. This was last week. You can't grab kid calls. We don't have any phone calls. Yeah. No, What I'm saying is that it was my voice. It was my voice. And I told my mom that if I ever do anything like that, and I'm telling her to send [00:29:00] money somewhere or phone some person with a credit card number to text me and make sure it's me.

[00:29:06] Restream.io on 2024-08-22 at 11.00.07-1: And so of course she says, did you lose your phone? And I'm like, no. And she goes, Oh, it must be a scam. And that was the end of it. So. yeah, that's a good thing to tell everybody. Or have a special word you use. Yeah. No one else would know what to do. I know parents do that with their children, which is good.

[00:29:25] Restream.io on 2024-08-22 at 11.00.07-1: So have a code word with your parents or your friends, or, [00:29:30] if you see a new Facebook account that comes up, that's like a friend of yours, maybe don't accept it right away. Or, yeah, Rina that one's really scary. I can't believe they use it. Yeah. Wow. The future. It's going to be crazy and fun.

[00:29:46] Restream.io on 2024-08-22 at 11.00.07-1: So is that all the news? Oh, we're out of time. Oh my goodness. Isn't that fun? It just happens like that. What's happening next week, y'all? SEO beyond search engines and who's on, who is that? Oh, [00:30:00] excellent. Okay. Cool. Yeah, we got for y'all. Okay. We will see you all next week. Thank you so much for joining us.

[00:30:06] Restream.io on 2024-08-22 at 11.00.07-1: And if you have any questions, pop them in into the Facebook group or anywhere else where you're catching us live. And we will see you next week.

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