Knowhow Marketing Lab

Knowhow Marketing Lab

Hosted by: Phelan Lewis & Pip Seymour

Dreaming of a life where you control your time and destiny through the power of marketing? At Seymour Digital Marketing, my partner and I have spent over a decade living that dream—from our serene country home by the...

Episodes

This Month In The World Of Marketing

Season #8

  [00:00:00] Introduction [00:00:30] Evolution of Streaming Services and Advertising [00:01:00] Impact of AI and Market Trends on Advertising [00:04:00] Advertising Tactics and Platform Updates [00:08:00] Security...
View Episode

Why Use Tag Manager For Your Marketing

Season #8

  00:00 - Introduction to Google Tag Manager 01:06 - Ease of use for non-developers 03:00 - Creative marketing uses of Google Tag Manager 06:00 - Integrating Tag Manager with e-commerce 10:00 - Managing complex setups...
View Episode

The Key Elements Every Website Homepage Needs

Season #8

  00:00 - Introduction to homepage elements01:00 - Importance of branding on your homepage05:00 - Navigation design and user experience10:00 - Designing an effective hero section15:00 - Implementing engaging visual...
View Episode

Instagram and Facebook Strategies in 2024

Season #8

00:00 - Introduction to Instagram and Facebook Strategies for 202400:34 - Exploring Instagram Hashtag Strategies02:45 - The Power of Ads on Facebook and Instagram08:36 - AI and Messenger Strategies for Engagement13:38...
View Episode

This Month In The World Of Marketing

Season #8

  00:00 - Introduction & Overview of This Episode00:25 - Major SEO Updates and Algorithm Changes03:31 - AI Integration in Marketing and Its Challenges09:38 - Social Media Trends: AI Rules and TikTok...
View Episode

Ethical Use of AI for Content Marketing

Season #8

  00:00 - Introduction to the Episode05:00 - AI's Role in Enhancing Productivity10:00 - Practical Uses and Limitations of AI15:00 - Ethical Implications of AI Usage20:00 - AI's Impact on the Marketing Industry25:00 -...
View Episode

URL Redirects: Everything You Need To Know

Season #8

  0:00:00 - Introduction to URL Redirects 0:00:36 - Discussing 302 Temporary Redirects 0:01:21 - Use Cases for 302 Redirects in E-commerce 0:03:02 - Marketing Campaigns and Redirects 0:05:00 - Shopify and Redirect...
View Episode

This Month In The World Of Marketing

Season #8

[00:00:00] Intro & Host Introduction [00:01:00] AI and Its Impact on SEO and Marketing [00:15:00] Tech Giants' Legal Battles: OpenAI vs. Musk, Apple's Antitrust Lawsuit [00:27:30] The Future of Social Media:...
View Episode

Networking For Freelancers - How To Do It Well

Season #8

0:00 - Introduction and Special Setup0:34 - The Evolution of Networking in 20243:41 - Strategic Use of Landing Pages for Networking10:27 - The Dos and Don'ts of Digital Business Cards14:22 - Integrating Networking...
View Episode

What Does This Error Really Mean?

Season #8

[00:00:00] Introduction to the podcast and today’s topic: Error Messages. [00:00:23] Host introductions: Phelan Lewis and Greg McKinnon. [00:01:00] Explaining HTTP status codes and their categories. [00:03:00] Common...
View Episode

Using GA4 for Data Driven Decisions

Season #8

[00:01:00] The Power of Google Analytics 4 for Businesses [00:03:00] Traffic Acquisition Analysis in GA4 [00:06:00] Understanding Conversions and Conversion Paths [00:11:00] Audience Building Strategies in...
View Episode

Email Marketing: Which Platform Should You Use?

Season #8

Podcast - Email Marketing Platforms [00:00:00] Introduction & The Importance of Email Marketing [00:02:10] Key Criteria for Selecting an Email Platform [00:08:25] Deep Dive into Automation & Segmentation...
View Episode