Pod S9 EP7 This Month In The World Of Marketing
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[00:00:00] Hi everyone. I'm Pip from Seymour Digital Media. You're listening to Know How Marketing Lab podcast. This podcast brings together different experts in marketing from our Facebook group, cyberpunk Geeks, marketing Mixer. Each week we get on here and we talk about something. Search marketing like Google Ads or SEO, social Media Marketing, from Facebook to TikTok or website marketing.
[00:00:24] If you're a marketer or aspiring marketer, a business owner or entrepreneur, this podcast for you, we're gonna share the best SEO search, social and website strategies. We share tips and hacks, Google ad strategies. What's going on in the current markets? Each week we discuss something exciting and awesome in marketing.
[00:00:45] Pip: Nothing. Oh, there, I know it. I was like, nothing's happened. Hi. It's time for this month in the world of marketing, although we have changed the name, but you'll see that next week. And that's [00:01:00] exciting. So we're missing someone, as you can see from the square blob that is supposed to be Greg. Yes.
[00:01:07] Pip: Anyway, I'm Pepsi, more digital media, and this is. Pick one. Anyone?
[00:01:12] Rina: Popcorn
[00:01:13] Phelan: Phelan with Seymour Digital Media.
[00:01:16] Rina: And I'm Rena Little from Little Works Indie Media. And Greg says he's sorry he can't be on the call because he's with a client call that went over. So we'll see. We can jump in later.
[00:01:26] Pip: Yeah. Story. So we're gonna leave him blank. Yeah. Lightly story. We have lots of news today and this is our news catch up for search, social, and websites. And we've all been, I don't we all know the news is really overwhelming, so we might just stick to the marketing news, which is less overwhelming, but it's whelming.
[00:01:45] Pip: I think it's what do y because it's not underwhelming. I wouldn't say. Where do y'all wanna start today? Do you wanna start search social or websites like just
[00:01:55] Phelan: to, you can. I was gonna start with SEO because there was the results of the March [00:02:00] algorithm update for Google. And so it's continuing a lot of trends that already were existing, right?
[00:02:05] Phelan: Like good content, try not to have it fully ai there was a lot of forums apparently got down ranked, and then a lot of big, prominent existing sites like Reddit got a really big boost. Which is not, isn't Reddit like
[00:02:18] Pip: Reddit's like a forum though? It's it's its own kind of forum.
[00:02:22] Phelan: It's, yeah, but it's a more regulated type of forum. There's definitely constraints in a lot of mod mods. And so there's the, yeah. 'cause again, they have the least amount of ai. On their platform of any of the major social media platforms.
[00:02:35] Pip: Yeah. That's really interesting.
[00:02:37] Pip: So are we're seeing that Google has lost some ranking with all the AI coming out and we're now seeing things in like Google Analytics where we're seeing like chat GBT and Perplexity and Oh,
[00:02:52] Rina: excellent. Yeah.
[00:02:53] Pip: Isn't that interesting? Yeah, that's. So I, we heard a comment from a client this week that they got [00:03:00] recommended to not make content anymore and we were kinda shocked because there's maybe, 'cause there's so much content, but it has to be good content, which can't just be ai, which I think a lot of people are starting to just depend on.
[00:03:15] Pip: You do have to edit your AI and you know how to posts are really good and you can't really if you're gonna. Have images like screenshots, that's definitely good content. So you'll end up showing up and I think chat, GBT and perplexity and Gemini and things. I'm digging Gemini right now.
[00:03:35] Rina: Yeah. Oh yeah. Okay, cool. It's it's gonna take a while for people to shift how they organize themselves when they're on Google, I think. So I still think that there's some. Some ability in there. I agree with you though. The, it's, I'm wondering what all of those companies that did the really cheap blog articles, pump and four out every month or however many and and [00:04:00] then, and they would be terrible. They were terribly written anyways because they were all pulled from the web. So one I 1, 1 1 of my clients, PO posted. They had an SEO company doing blogs and we were also doing blogs and they were clearly writing for. For Google, not for people because it was events to do in Vancouver.
[00:04:19] Rina: It was published in December and it had October Halloween things and Chinese New Year things that wasn't even timely. Do you know what I mean? Like it was very bizarre.
[00:04:30] Pip: That is very bizarre. Those posts can work.
[00:04:33] Rina: They can't. Sure they can, but they have to be done well, and but they're also not very good for readers.
[00:04:39] Rina: And here's the thing, what happens to all of those? Companies that were doing that sort of fast and dirty 'cause it does take a little bit more time to fast and dirty blogging. Yeah. It takes a little more time and effort to create and connect connection with your client to create. Valuable articles for them, I find, don't you?
[00:04:58] Rina: Or am I just
[00:04:59] Pip: Oh [00:05:00] yeah. No. We, we were doing blogging for I mean we, we were for a brokerage and we were doing local lander pages. And they really worked well. They, but you have to have an in depth knowledge of area. You wanna get images that are of the area you wanna speak to, things in the area, right?
[00:05:22] Pip: And link to really contextually related relevant to, yeah.
[00:05:27] Pip: And so it's so hard to like just get a AI to write that. You might get some information and it might be good information, but you need to source it. You need to check with the client. Like it's not just willy nilly content and that content really works.
[00:05:42] Pip: Yeah. Yeah. But so does content it is area specific too, like writing about the best dog parks in the area. You're gonna show up on people's radars if they have dogs. And they're looking for that.
[00:05:52] Phelan: And also theis are averaging machines. That's how they work. They, that's the other thing.
[00:05:58] Phelan: They find a statistical [00:06:00] average of when this word happens, this is contextually what would happen next. It doesn't do edge case, it doesn't do weird stuff that you would need a tech contact. Yeah, that's a really
[00:06:09] Rina: good point to keep in mind.
[00:06:12] Phelan: Yeah, like you gotta know what it's, how it operates. Like in order for you to use it properly and the a case like a local lender page, like you're just gonna have an advantage, like it's like a long tail keyword in SEO, you're going for something hyper-specific, hyper unique, so that, that.
[00:06:27] Phelan: Maybe a hundred people a month that are looking for that. They find exactly that one thing. It's, it's harder, the rewards are, I think, are there, because anything with Google, with SEO that's a shortcut is like your one algorithm update away from getting wiped out. Yeah. Generally Google's really good at clearing that out.
[00:06:47] Rina: Okay, cool. We should probably head on to some of the other topics now.
[00:06:51] Pip: Oh no, wait, I wanna talk about SEO forever. Oh, sorry.
[00:06:54] Pip: No, I know. Is there more to say, but I know we have to move on. We don't have to talk about websites, but we should [00:07:00] it looks like AI is just bleeding into everything, right? It's a subcategory of every. Category. Yeah, I don't think I have more to say about SEO other than oh, no, I did wanna mention I oh,
[00:07:12] Phelan: I do.
[00:07:13] Phelan: There's a very I find this to be a controversial statement that was put out by Google's SEOA advocate. He's like a public, he does YouTubes and does like open offices. Martin split. And so he was saying that he warrants against doing redirects to your homepage. And yeah, so he was saying that you should just, what?
[00:07:35] Phelan: Oh yeah, I saw
[00:07:35] Pip: that.
[00:07:37] Phelan: Yeah. And which is
[00:07:38] Pip: I found it interesting because you definitely who loves landing on a 4 0 4 page? Yeah, exactly. Yeah. Like
[00:07:46] Phelan: that. It's one of those ones where you get his argument, but at the same time I'm just like, why would you want something to re to redirect to a broken page?
[00:07:55] Rina: Unless, but I don't think that's, was that what he was saying? Because I thought what he meant was send them somewhere [00:08:00] else other than a homepage. No, they make, he also said, don't find, don't try to do the post fix him. Yeah. Yeah, he was saying that the reason, unless you have you've merged it with something else and so now it's like a new article with something else.
[00:08:14] Phelan: But if it's something that's like kind of close, he was saying not do that, but I I don't know, really feels sticky. It does go up
[00:08:22] Rina: because I don't like to stop at least get them to somewhere that's relevant and similar. Yeah, I guess maybe it's dead Stops are a pain. The
[00:08:31] Pip: dead stops are a pain.
[00:08:32] Pip: And I, yeah if the content's no longer there, does it always create it, it's always gonna create like a jump back when you find a 4 0 4 page. But if you get land on an article that is similar or an updated article that's just been redirected I don't think that's a bad thing.
[00:08:48] Pip: We'll see. He might be an advocate, we know he might be.
[00:08:51] Rina: Yeah. 'cause honestly, the thing that bugs me the most is when people bucket all of their 3 0 1 redirects when they've changed from Squarespace to WordPress and they [00:09:00] throw everything to the homepage. At the homepage, I feel like that's just sloppy work.
[00:09:05] Rina: That's just not, and that's not helpful at all.
[00:09:09] Pip: Yeah. So we should say hi to Greg before we get into it. Greg, how was your meeting?
[00:09:14] Greg: It was long.
[00:09:14] Pip: Tell the world
[00:09:15] Greg: long and perfect. Who knows where it'll go, but
[00:09:21] Pip: yeah. Good on you for putting your clients first. We love that.
[00:09:24] Greg: It was a random call at like the worst time, and he's a talker, it's
[00:09:29] Rina: and hopefully he's not watching now,
[00:09:32] Pip: or if he is, he knows he is a dock. We not watching
[00:09:34] Rina: now.
[00:09:35] Pip: Oh, we, so we surpassed the website portion 'cause you weren't here, but we started out with SEO. But Irena wanted to jump topics super quick, so I guess we'll have to come back to Google ads. But Rena, take it from here.
[00:09:48] Rina: Oh, that's not what I meant, but okay. There are a few things that have come up on my radar.
[00:09:53] Rina: First of all Met is putting ads in Facebook, me notifications. I'm sure we're all thrilled with that. That's gonna [00:10:00] mess up. Everybody's push notifications and if you get emails with your notifications, that's just gonna create a whole bunch of muck, in my opinion. Who gets emails with their
[00:10:09] Pip: notifications?
[00:10:10] Pip: Don't they Just go into the, your. I don't, I turn 'em off? No,
[00:10:14] Rina: you can set it up. Yeah, I turn them off too. But there are some people that don't and then they get frustrated 'cause there's so many emails from Facebook. But so this is just gonna make it even more pleasant. I think this is maybe a mistake.
[00:10:26] Rina: We'll see how long it lasts. And then oh there was another thing on meta. They're doing value optimization for ads to that click to messenger. Now sorry, let me re-say that. Value optimization for ads that click to Messenger are now available globally for eligible advertiser.
[00:10:46] Rina: So what this feature does is it allows advertisers to optimize campaigns for a total purchase value instead of the number of purchases helping to maximize your ROI. By focusing on high value [00:11:00] conversions. So that's pretty interesting. I got this just in the email this morning, so I'm pretty excited to see what that looks like.
[00:11:07] Rina: So what you would do is you would just choose your new performance goal option as maximize value of purchase through messaging. If you do run. Ads and you have a business manager account, then you likely you'll find this in your inbox also. And then the second thing that I thought was really, there were a few things that came in that e email, but the second one I thought was really interesting was that they have a new post click experience on Facebook real ads.
[00:11:33] Rina: So what they're doing is, now when somebody clicks on your ads caption, your landing page is displayed. So this update makes it easier for people to engage with your ads and seamless seamlessly access your website, enhancing their shopping experience. So I thought that was pretty cool. I haven't seen it myself yet, but I'm gonna be looking for it for sure.
[00:11:52] Rina: So those two things I thought were my favorite meta things. And then the TikTok ban, of course, is coming up on [00:12:00] April 5th, unless it's bought out. And I think that Phelan has something to say about that a little bit later. But for now that means that that advertisers have been a bit wishy-washy, which means that the cost of advertising on TikTok has gone way down.
[00:12:14] Rina: So that's been pretty interesting. Yeah. Let's see, what am I saying? Tiktoks good
[00:12:18] Pip: for selling products and hitting, there are Gen Xs on there. There's Gen Z, there's millennial. Yeah. And I think there's some boomers even I.
[00:12:27] Rina: Oh yeah, tons of boomers and lots of Gen X. That, those are mostly who I follow.
[00:12:31] Rina: I've got some millennials on my feed too. The ad agency jellyfish reported a 30% to 35% drop in CPMs as low as $4.
[00:12:42] Pip: Wow. And I wonder what the keywords were. CPMs. Yeah. And then
[00:12:46] Rina: 10. 10. Oui. I can't read it very well. Nui recorded a 40% year over year drop of CPMs. And why Promote saw 25% year over year decline.
[00:12:58] Rina: So that's pretty [00:13:00] interesting. So if you wanna spend some money in the next couple of weeks, I would recommend TikTok.
[00:13:06] Pip: Yeah. Might save you some. Yeah. I'd, I think I'd hurry over to TikTok, depending on my business and do some ads for sure. Alright. Try them. Do they have, I haven't used TikTok ads as of yet.
[00:13:18] Pip: We've used some organic posting and it's very hard to get much reporting on that yes. Yeah,
[00:13:25] Phelan: the tools are not fully built out for doing it from a business perspective. I find it's if you're an influencer and you like spending most of your time on your phone. I find that the tools are pretty good there, but as soon as you have to use a desktop or anything like that, then the tools really start to fall apart.
[00:13:39] Phelan: There's no any integrations are limited. Shopify has a purpose-built one that's supposedly pretty good. It's not as good as the native built one in the China version apparently. That's like really good, very seamless, but China also has WeChat.
[00:13:54] Pip: I just got a weird notification, just so you know that my disc space is full and I only have a [00:14:00] few minutes, so if we do cut out, that'd be why.
[00:14:03] Pip: Oh, interesting. What? Yeah. I don't know. I'm emptying trash now, so I don't know. I got back so I don't know if anybody's noticed, but I've been away.
[00:14:13] Greg: Yeah.
[00:14:13] Pip: And and so I came back and my computer's a little bit like, whoa, you're a lot. So I'm just, I'll try to delete some of the things while I'm here.
[00:14:24] Pip: 'cause they don't matter. Yes. The recording's probably the will be ones that we don't need.
[00:14:28] Pip: Yeah, like 2024.
[00:14:31] Phelan: Yeah, I would say it's just fine comes to mind. Yeah, and so the TikTok, I think also that's, I'm interested to see what the dynamics are with TikTok in relational like Canada, because if they sell off, they're only supposed to sell off TikTok, us.
[00:14:49] Phelan: And so the parent company by dance would still be operating for us in Canada, I believe. That's my understanding is that they're not gonna change anything that in relation to us, unless it runs through [00:15:00] a US data like a server in the States, then we, yeah. Dunno how they would
[00:15:04] Rina: separate that. Would we be on a different version of the platform or would we just have Canadian information on some other server compared to American?
[00:15:13] Phelan: , that's why I'm thinking that it's probably based on the server, right? That actually serves the ad, like the app to us, right? When you go log in and it goes to reach out to a server, my guess is that's where that server's located and all, most majority of our servers outside of like Manari is that are like, or go Canadian government stuff that needs to be housed in Canada.
[00:15:34] Pip: When you, when the last TikTok ban was coming in did you see what happened? It was only down for what, six hours in the States? Yeah. But a lot of Canadians and Commonwealth Country people started connecting.
[00:15:47] Rina: Yeah, it was actually, and that was really fun. A fun moment. Yeah, it was a fun moment, that's for sure.
[00:15:52] Rina: It just really made us understand how much American culture is infiltrating everywhere. How [00:16:00] dominant it ends up being. So that was really fun.
[00:16:03] Phelan: I make the joke that I always say is that. It's actually Canadian culture that is dominant in the world because so many Canadians enter into American entertainment that it's really like it's Canadian.
[00:16:13] Phelan: That's true. That's true. We're actually the ones that are divulging like their culture. And it's one of those funny things of just we try to think of it, it's no, we're like separate. It's no, we just go down there and infiltrate into all their industries. Takeover that create the culture and.
[00:16:26] Phelan: Then receive it back as oh, it's American, but it's like really gone. It's just us, like on a feedback loop of ourselves. That's true. The
[00:16:33] Rina: only thing that I noticed that I didn't like about the band was that there wasn't enough content being produced to satiate my appetites.
[00:16:42] Pip: Yeah. Oh interesting.
[00:16:44] Pip: Yeah, because most of the main platforms Google, Facebook, Instagram, twitter, Pinterest YouTube are all American, right? If we actually stopped supporting American products, we wouldn't be on social media, I don't think.
[00:16:59] Rina: There [00:17:00] we would be on some others. There is actually a Canadian social media app in the works.
[00:17:04] Rina: I've, I got that as a, served to me as an ad yesterday. Ooh. And I don't know much about that, so I'm gonna look into that and get back to us next. Time. But and then also I realized Spotify's not social media, but I get to keep it. So isn't it American?
[00:17:21] Phelan: No. It's Swedish.
[00:17:23] Pip: Yeah, of course it is.
[00:17:25] Pip: We trust the Swedes. They're only gonna blow up things in their area. Is it the Swedes, is it the Swedes that, who has all the bombs from Switzerland? Switzerland, yeah. Yeah. Okay. Yeah. Okay. Fair enough. Nevermind.
[00:17:38] Phelan: Like the uber neutral guys who just want to Uber
[00:17:42] Rina: neutral. Misogynist. I didn't realize that they didn't give women the vote until 1971.
[00:17:47] Rina: I just found that's also Switzerland.
[00:17:49] Phelan: That's also Switzerland. That's my
[00:17:50] Rina: meant, that's what I was saying. Switzerland.
[00:17:52] Phelan: Sorry. Yeah. That's upsetting. Not Sweden. Sweden. They did Okay.
[00:17:57] Pip: Back to marketing. 'cause marketing's way more fun. [00:18:00] So tiktoks a place to go is what we learned.
[00:18:02] Pip: If you're wanting to put ad dollars somewhere Facebook's doing more AI stuff, is that what you were saying?
[00:18:10] Rina: No, this isn't, I don't think this is AI stuff. This is just changes in their ads. Yeah. So
[00:18:15] Pip: I think are they're like Google ads, right? So if they have something new, that's what you wanna do.
[00:18:19] Pip: 'cause they promote it, push it. Yeah, that's right. Yeah. Yeah. And what is there anything happening on Instagram or what's going on? Not there.
[00:18:27] Phelan: There's one other, one other piece of news related to the TikTok is who's gonna be purchasing it, which is Oh yeah. Oracle.
[00:18:34] Rina: Yeah.
[00:18:35] Phelan: So bla and if you've watched any statements from Larry Ellon and what he wants to do with the platform is a little unnerving uhoh.
[00:18:43] Phelan: Yeah. He's very much, who is this guy? Larry Elson is the CEO of Oracle. He's like worth a hundred billion dollars, like he's insanely wealthy and he wants, how'd he get wealthy? By running Oracle. Oracle is basically, yeah, [00:19:00] no he made a lot of money. Basically, Oracle is very connected to CIA Department of Defense.
[00:19:06] Phelan: Like that's who the top purchasers are of their warehousing, yeah, and they've talked about tapping into every camera in the United States to get data to feed into the ai. Cool. I don't think that's practical, but it's definitely one. Sounds messy.
[00:19:20] Pip: It.
[00:19:21] Phelan: Yeah, it's raised. Is I get a raised eyebrow when I hear stuff like that, but it's so that's why I'm like concerned about if you log into TikTok, whose server is that going into?
[00:19:31] Phelan: Which would be interesting. Yeah. But yeah, that's the big one of the news. We'll see how it shakes out. There's the courts have already litigated that it can go through, so Wow. We'll see how that goes. Yeah.
[00:19:43] Pip: But so tiktoks staying and
[00:19:45] Phelan: it's staying, it's who's in control of your data.
[00:19:48] Phelan: That's really the brass tacks about what's difficult about, or how it's all gonna go. Yes.
[00:19:54] Pip: You'll have to keep us posted, because that is, that, that was the public concern, was it? Not [00:20:00] initially, that
[00:20:00] Rina: was the government concern.
[00:20:02] Pip: And so that was the government
[00:20:03] Rina: concern.
[00:20:04] Pip: So with Oracle, it's just the government getting all the data.
[00:20:07] Rina: Yeah. Yeah. Or it's the American government getting all the data versus, what was or military contract who didn't really know. Yeah. Military. That's how I look
[00:20:15] Phelan: at them. It's like Boeing or one of those like giant manufacturers. Getting a hold of all your data. That's the way I think of it.
[00:20:24] Phelan: So do without what you will we'll keep you abreast if as soon as more. Oh, we'll definitely pass.
[00:20:29] Rina: There was,
[00:20:29] Pip: I do know a lot of people that won't go on TikTok. Oh, what's that, Rena? Yeah. Julie,
[00:20:33] Rina: speaking of data 23 and me filed for bankruptcy on the weekend. And so if you have your data on, if you did this thing where you have your data with them, now's the time to delete your data.
[00:20:46] Rina: There's if you Google delete your. Your 23 and Me data on Chrome, you will get the step-by-step instructions on how to do that, because we don't know who if they're gonna sell to somebody. That's the, that was the the thing that might [00:21:00] happen and who's gonna end up with that data again. So if you are concerned, especially, I would be very concerned about my DNA being somewhere.
[00:21:08] Rina: It's I don't think I would like that very much.
[00:21:10] Pip: Oh, that's interesting. Yeah. Oh, I never did it.
[00:21:13] Greg: I did 23. No, I didn't either. And I'm in the process of downloading all my data before I delete my account.
[00:21:22] Rina: Yeah.
[00:21:22] Greg: But do they
[00:21:22] Rina: still have your DNA somewhere or do they delete, do they
[00:21:26] Greg: as of right now, yes.
[00:21:28] Greg: Because I haven't fully gotten all of my data. No I understand,
[00:21:31] Rina: but you sent them a piece of saliva, a saliva sample, right? Like where's that saliva sample is what I'm asking?
[00:21:37] Greg: They have it. And when you delete your account or you, or you go through that process, you can ask, oh, I see them to destroy it.
[00:21:45] Greg: Oh I see. Good. And then you delete your,
[00:21:46] Rina: and we trust that they're gonna do that.
[00:21:48] Phelan: You do trust
[00:21:49] Greg: that you're gonna do it. Yeah
[00:21:50] Phelan: I've heard that they're actually, because they've had to do cost cutting measures, I had heard that they. Their storage of like actual DNA not like the encoded in the computer, but the [00:22:00] actual DNA, they weren't very good at storing it long term and that's really good.
[00:22:04] Phelan: Is destroyed by accident.
[00:22:06] Pip: Hopefully. Isn't that interesting? And they won't let us. I just tried to post an article 'cause I'm Canadian. I can't post the article. I was gonna post on how to delete your data from 23 and me because we're not allowed to have,
[00:22:18] Rina: ah, maybe I'll put that on my blog and then post it.
[00:22:21] Pip: Oh, perfect. That'd be great. Some good links. That's fun. So delete your data. Delete your data.
[00:22:29] Greg: Yeah. I did 23, like 12 years ago.
[00:22:36] Phelan: Yeah. It was a long time. I think. Same here. It's like it was so long. You did it long ago. I didn't I, I did it. I'm stunned. My grandmother. No, my grandmother just stunned.
[00:22:47] Phelan: I
[00:22:47] Pip: didn't,
[00:22:48] Phelan: stunned.
[00:22:49] Pip: That's, I was like, whoa. Ah, yeah. That's a nice grandma.
[00:22:55] Phelan: It's the one that does all the genealogy stuff, right? Who has my whole family tree. See, that's why she [00:23:00] was interested in doing it because she wanted to see how accurate she was with her genealogy as well. Had I see a two, two for a reason that she doesn't, 'cause she wanted to get, she does family treats.
[00:23:11] Phelan: Okay.
[00:23:11] Pip: Yes, that makes sense. Now, speaking of nothing to do with marketing, let's go back to marketing. You guys are hard to wrangle. But it's, you've, sorry. Gone
[00:23:20] Rina: and have, forgot you've forgotten. You can go on
[00:23:23] Pip: now. Are there any website things we need to know about? Nothing. Websites are all golden.
[00:23:29] Pip: Oh. The, besides the core update,
[00:23:31] Phelan: no, there's a, so there's a quote because we're all talking about WordPress' feature with Matt Mulling Lake, and he gave a quote saying he doesn't, when talking about succession, like him not being part of WordPress, that he said he doesn't want to go to a committee.
[00:23:47] Phelan: He wants to go to an individual person, which I don't. I think that's a good idea personally, but that's just me.
[00:23:54] Pip: I knew somebody who chose not to go with WordPress recently [00:24:00] because of the issues. And I thought that they went with web flow and I actually asked, I was like, why Web flow?
[00:24:06] Pip: That's a disaster. I
[00:24:08] Rina: just got it. This is what I got from my client yesterday. I'm gonna paraphrase. I can't believe I can't afford your website. I can't believe I have to be on Webflow. I know I'm not speaking to a real person and this is so frustrating. I'm so glad you're so helpful. That's what I got. It was like this long rant by text.
[00:24:28] Rina: I'm like, I'm sorry. So Webflow support is primarily AI based it doesn't always understand unless you understand. The language to speak to an AI to get the information you're looking for, you might not end up getting the information that you need. So it can be quite frustrating and it has from what I've seen, and maybe you guys actually know more about this, it has incredibly limited, ability to adjust. SEO, you only got one meta description for all your pages the last time I was working [00:25:00] on one. Yeah. That's not good. Yeah, so that, I don't know if that's changed because I think it may have been a year or so ago, probably about that. But that's what somebody used and they wanted me to do their SEO, so it was really easy.
[00:25:18] Pip: That's terrible though, right? I know. Just put that through Screaming Frog and your psychics, deked, right? That's that's
[00:25:25] Phelan: right. It's like buying like a rivian car. Like, why are you buying like a first generation vehicle? That's they have definitely not ironed out all the works.
[00:25:33] Phelan: No, don't switch over to it, but it's like stable and they fully built out everything. Yeah. And the company's
[00:25:38] Rina: not gonna go bankrupt.
[00:25:40] Phelan: Bingo. That's the other thing.
[00:25:41] Rina: Why would you put all your money? The fact of the matter is people don't have any money that are going to webflow.
[00:25:46] Rina: That's the point. I guess they're expecting to be able to build a different website later.
[00:25:51] Pip: Oh, is Webflow inexpensive?
[00:25:54] Rina: Yeah.
[00:25:55] Pip: Oh, okay. Okay. Yeah. Okay. Because we don't, we've never, we never recommend Webflow. [00:26:00] Greg, do you recommend Webflow?
[00:26:02] Greg: No.
[00:26:04] Rina: It would be really embarrassing if you said yes after all that.
[00:26:07] Greg: I haven't recommended one Webflow. I do all of my clients. Sites and I do everything in WordPress. If someone doesn't want WordPress they go somewhere else. They don't, I don't do it. So
[00:26:23] Pip: that's cool. I, yeah,
[00:26:26] Greg: I think web flow for me is more for designers and less so for the actual end client.
[00:26:36] Greg: Yeah.
[00:26:36] Pip: Yeah. We've actually come up, it's really funny just to mention this is de depending on the different businesses you work with they have different systems and as you get deeper into the marketing realm, you're dealing with people who are attaching their their customer management systems to their content management systems.
[00:26:55] Pip: We see that with hubSpot, but then you also have these weird third party things that people [00:27:00] are using and there's so many out there. I think we are, Greg, you work with a flower shop company. We've started working with a flower shop company and they have a their own flower shop website, cms, CMS.
[00:27:16] Pip: It's really neat, like it's a
[00:27:18] Phelan: full, it's specifically for Floris and it's it's called Flora Next.
[00:27:22] Pip: And they won't let us put any code or anything.
[00:27:26] Greg: Yeah, incredibly, I'm not surprised because the floral industry is huge and I think a lot of them try to tap into the larger floral organizations to provide the flowers locally.
[00:27:42] Pip: Yeah,
[00:27:43] Greg: maybe it's, is it that type of a system where they're actually tapped into to something else and they can fulfill orders locally? I think it might be from larger flower organizations.
[00:27:56] Phelan: No. It's like, it's one of those ones where they just built it custom for [00:28:00] specific to of like how to like generate purple.
[00:28:01] Phelan: It seems, it, it's. It, I don't really understand what it's solving. Like what's, it's like it's different differentiation other than they say that they're for Floris specifically, but they're really just it's e-commerce with some CMS or CRM. Of like handling proposals and stuff like that. And yeah, it's interesting.
[00:28:22] Phelan: It's not, it doesn't seem like super unique in any sort of way, like a Shopify or WooCommerce could definitely handle it. I think that there's just more of workflow stuff that they've built in the workflow and so that makes it easy for someone to just pick it up off the shelf and do it. The person we're working with is specifically like local, is not, doesn't have, she fulfills specifically for our nearby area.
[00:28:43] Phelan: I. And so she doesn't, she's not like a 1-800-FLORIST type situation where she gets like a rank and rent type method. But yeah there's lots of CMSs out there and pick something boring and stable people. The thing
[00:28:55] Greg: about custom CMSs is they don't get they don't [00:29:00] get up updated or have further development unless.
[00:29:04] Greg: It's a custom CCMS from a company that is maintain it. Is that the case?
[00:29:10] Phelan: There's, yeah, there's a company with the support team. It's like a Squarespace type situation. I have a customer
[00:29:15] Greg: that I'm dealing with right now who their website is offline because back 13 or 14 years ago, they chose to do a custom CMS, which has not changed in the last 13 or 14 years, and now has just.
[00:29:31] Greg: Given up so their website is gone.
[00:29:36] Pip: Oh goodness. Yeah. Yeah. That happens. It's a lot. It's funny 'cause I think one of the main things we learned before we go is that when you're launching a website, I think lots of people think it needs to be perfect when your website's like a living, breathing thing that gets updated and changed every week, every day, depending on what you're doing.
[00:29:58] Pip: Or every month. So yeah, [00:30:00] so it's not just a stagnant, doesn't need to be perfect outta the gate, but getting something out there or up is important. Rina, I know you had a last thing to say and then we gotta jet 'cause we're over time. I did.
[00:30:10] Rina: I don't think I
[00:30:11] Phelan: have today. I do. Oh, so very important.
[00:30:14] Phelan: What's s me? Annotations are back for Google Analytics, right? Yeah. I know that like pretty much every person who uses Google Analytics was like why is this not being ported over? Very important for just tracking. When there's algorithm updates, when you do certain things to websites, when you do major changes, having them all tracked so you can see what's actually.
[00:30:35] Phelan: What might be causing it? The big change. Very excited about that.
[00:30:40] Rina: Yeah. That is exciting news. That is exciting.
[00:30:42] Pip: Do you all know, it's all tracking and that's a good time. 'cause then we can really measure things. Which is nice. Again. Thank you. Thank you. Now do y'all know what's happening next week?
[00:30:51] Pip: It will be April 3rd. And it looks like it's Rena and I and we're talking about AI disruption and transforming [00:31:00] search and social media for marketers. Yeah, that's right. That should be a really good one. We'll
[00:31:04] Rina: see you next week.
[00:31:05] Greg: I
[00:31:05] Pip: guess that's next week.
[00:31:07] Greg: That's what, that's not what was in the banner.
[00:31:09] Pip: No. Anyway, we'll talk about this on the side. I think it's in the banner. Is it in the banner now?
[00:31:13] Greg: Nope.
[00:31:14] Pip: Is the new banner up? Oh yeah. Okay. So it's how AI is changing search and social media landscape. So same, just more chumpy topic. Differently tally. Yeah. Yeah. Gotcha. The word same.
[00:31:26] Pip: Always reminds me of Thailand, just so you know. 'cause that's one of the kind of slangs. So you the same breakfast same. You're like, oh yeah. Anyway. Okay. See y'all next week for a wonderful talk about ai, which would be super fun, and we'll probably be playing with some camera things too. Okay.
[00:31:43] Pip: Bye. Bye everyone. Bye everybody. Bye bye.
