Podcast - How to Optimize Your Local Listings for More Traffic
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[00:00:00] Hi everyone. I'm Pip from C more Digital Media. You're listening to Know How Marketing Lab podcast. This podcast brings together different experts in marketing from our Facebook group, Cyberpunk Geeks Marketing Mixer. Each week we get on here and we talk about something, search marketing like Google ads or SEO, social media marketing from Facebook to TikTok or website marketing.
[00:00:23] If you're a aspiring marketer, a business owner or entrepreneur, this Podcast for you. We're going to share the best SEO search, social and website strategies. We share tips and hacks, Google ad strategies, what's going on in the current market. Each week we discuss something exciting and awesome in marketing.
[00:00:46] Phelan: Okay, there's the signal. Okay it's that time again. It's time for Geek Speak and this week we are talking about listings, and so a lot of local SEO is going to be super important, especially in [00:01:00] an age of AI and the content games aren't going to be as big. One thing that no matter how sophisticated you are at SEO.
[00:01:06] Phelan: You can still do local SEO and start ranking well. And so that's what we're going to be talking about today. And of course, my name is Phelan with Seymour Digital Media.
[00:01:16] Rina: And I'm Reena with Little Works Indie Media.
[00:01:20] Phelan: Awesome. Awesome. And could you, so let's, I'm just trying to share into the group, right?
[00:01:26] Phelan: Cause we still have to do that. Cause they're, Facebook's been annoying about groups. But to get started, I think one of the parts that we want to talk about is like what kind of is a listing, would be the first part we should just make sure.
[00:01:41] Rina: Yeah. You can correct me if you think I'm wrong, Phelan, but I consider the Google business listing as part of off, off page SEO.
[00:01:48] Rina: So when people talk about on page SEO and off page SEO, this is a component within off page SEO. And and Google business listing is exactly what it sounds like. It's a listing that you can get [00:02:00] through Google. To list your physical business and also service areas. So if you don't have a physical brick and mortar, they now have a, an option for service areas where you can put the basics actually quite a few basics of your business in there and it helps to drive traffic to your website.
[00:02:20] Rina: And there's, there. There's like all of the information section and then there's this really neat little spot at the bottom and we'll talk a little bit about that more where you can actually add company updates, which would be similar to a social media update, except for people can't really interact with your content, but it's really nice real estate when somebody searches your company and you come up and you get the Google business listing on the right hand side of the website.
[00:02:47] Rina: Search results page. That section is really quite large, very it gets people's attention with quite large photos and you can have more up to date information and fresh content [00:03:00] on your business listing by doing that. So that's the overall Google business listing. And and there are other listings that it works similarly.
[00:03:08] Rina: So it pins on a map also, and it's directly organized. On the place, what's it called again? Let me just Google Maps app. So if you're on your phone, how it works really well is if you're on the phone and you want to find something like gas station near me or gift store near me, cause you're on the road and you're doing something and you got some time and you want to pick something up, you put that into Google.
[00:03:34] Rina: And then this is where the Google business listing will be. Served up and then you just, you can hit website to go view more information. You can hit call or you can hit get directions. There's a couple of other ones in there too, but those are the main ones. And so it can really help from a user perspective in a different way than just a search engine in my mind.
[00:03:57] Rina: That's how I think about it. Did I. [00:04:00]
[00:04:00] Phelan: Oh, yeah. Yeah, no, I was going to say just expand on that as well. When you're doing any of those updates, cause you can do different ones. Ones could be an update. One could be a promotion. So if you have a sale, it's really good for coming in 10 percent off, whatever but the other one that's really good is event.
[00:04:15] Phelan: So you can have it go to a specific page and then in Google Maps, it can have what's happening in your local area and you could show up in there as well. So not even necessarily like they're searching gas station near me, but they could be like, Google could just feed up your, or just present any events because it's a local thing that's happening as an event.
[00:04:33] Phelan: Yeah, so really powerful stuff there. And I'd also say that I would agree that it's definitely, it's an off. Page SEO only in the sense of how I define those is that on page SEO is just SEO ing your website. And so anything that's related on someone else's platform that's not your website, that's to me off page SEO.
[00:04:52] Phelan: Because it's, you're trying to get people back over to your website. And so there are definitely some Google business [00:05:00] profiles, a really powerful one. It's, and it's free. It's super easy to use. They make it easy for you to add all your information and get found. So I always recommend that for any business to do that, as well as once you've verified with Google, you can then have yourself over Bing places.
[00:05:16] Phelan: Not only not like it's not going to revolutionize your traffic to your website, but. I've had clients where it's 10 percent of their conversions were from Bing. It was enough that it warranted like just having it there, making sure it was up to date. Like you don't want to reinvent the wheel.
[00:05:33] Phelan: And the other good part is that Bing knows that you're not really going to invest in Bing. So they just have an import feature and then they have a sync feature. So that,
[00:05:41] Rina: yeah,
[00:05:42] Phelan: if there's changes,
[00:05:43] Rina: I think that there's probably some people out there that. Are unaware that Bing is another search engine because it's so not, it's not very well known.
[00:05:51] Rina: So a lot of people use Chrome Explorer and Firefox and those ones. Is Firefox still a thing? I don't know.
[00:05:57] Phelan: Firefox is the browser, so the search engine [00:06:00] within it is Oh yeah. Yeah. It's, I know it's like a Google. Google was smart with doing Chrome and having two step where they like they're both the browser and the search engine.
[00:06:10] Yeah,
[00:06:10] Phelan: that's right. Which is why they're being. They were being compelled to separate the two is because of that what gave 'em an unfair advantage. And then there's other things of, with listings as well. There's also things like oh one, sorry, before I get to that, I, there's one other thing I wanted to say for people who are wondering about Bing.
[00:06:30] Phelan: And what's the use case is generally if you are targeting corporate clients is the people, I would say that you should get all your stuff on being really good. Because what happens is if you're at work, you're forced to use your Microsoft computer with their office. And you have to use all the being all the Microsoft stuff because security, corporate security.
[00:06:52] Phelan: And so that's a really good use case. I've known some people that did So I had someone that was software development for large businesses, they did really well [00:07:00] with Bing because that's when people are like, Hey boss, or they get told, you tell a subordinate, go find me someone that can do this, and then they have to use Bing and then you're showing up there.
[00:07:09] Phelan: And
[00:07:09] Rina: yeah. I almost think that we should probably do another topic on off page SEO so that we can cover the whole scope of that, but let's get back to the business listings because we do have quite a bit to cover in that. So we so that's what it is. So how do you approach and what do you do to optimize your your traffic and get the most from your business listing as you, you need to optimize your profile.
[00:07:35] Rina: So that's number one. And it basically, like if you, when you do the setup, it will actually show you, and even if you go into edit your settings, it will show you what's missing and what to change. And so they have like basic information you want to use as. You want to fill the space. So if there's a space that's asking for some kind of description, fill it in, make sure it's key to key keyword rich [00:08:00] content.
[00:08:00] Rina: That will really help. But the thing that I wanted to point out about the content on Google business listing, that's different than almost every other then every other social platform, for example, is that it's. It's also user generated. So somebody could be checking in or I don't even know if they have the check in feature anymore, but if they're walking by and they're leaving a review, sometimes you're prompted to review the information of the business.
[00:08:29] Rina: So it will ask you, is this the correct telephone number? Is this the right answer? Do they have this? Like service or product.
[00:08:36] Phelan: Yeah, like wheelchair accessible.
[00:08:38] Rina: Yeah. It'll ask you a whole lot of different things. It usually gives you just three things, and then it will move on. But so what sometimes happens is is the wrong information will get up there.
[00:08:49] Rina: So it's also really important to not only optimize, but to review your page regularly. In addition to the fact that they're always adding new features and new spots to fill in. [00:09:00] So make sure you're not just, it's not once and done it's once and go check it regularly. So I have it on my monthly to do list to go and take a peek.
[00:09:09] Rina: And then I also think, and I don't know if. If this is accurate, but I suspect that they also scan your website because there is a telephone number on my website that I use for my training and grant clients. That helps people like with the, with figuring out where they need to phone to figure out if they've actually properly registered their business to get the grant.
[00:09:31] Rina: And that keeps auto filling on my Google profile, which I don't want. And I also had I was Part of this little scam from the United States. There was this marketing company that was putting its telephone number in my Google business to try and get some action from, I don't know why, because I don't really get too much action from Google that's direct.
[00:09:55] Rina: So you want to check that information out and, and [00:10:00] and then did you want to, was there anything that I missed? Oh, photos. That was the other thing. Photos is another thing that you can put up and that your users your audience can also put up for you. So I like to do that for small businesses when I'm having a great experience and I have a few minutes.
[00:10:17] Rina: I'll take a few photos and upload them to their profile. That really helps. And and makes it more appealing for other people, especially you see this a lot done for restaurants, like the food photos, this is what it looks like because that can be really helpful. So that's that's the, what I've got for the first section.
[00:10:37] Rina: What do you think? Do you have anything else failing that you want to add?
[00:10:40] Phelan: Yeah. Restaurants is a complete can of worms that I don't know if I'm I don't think we're prepared because there's a couple of special. Yeah, we should
[00:10:51] Rina: also add that to our topic list. I'm just going to make a note of that right now.
[00:10:55] Rina: Restaurants in Google business. That would be great
[00:10:58] Phelan: actually. [00:11:00] Yeah. Restaurant SEO is like a total it's its own whole thing because there's door dash and skip the dishes automatically attaches. If you sign into like there, it's a weird thing that I haven't got into. I haven't really, I haven't worked with anyone that's done that.
[00:11:16] Phelan: But I've seen it in the wild and I'm aware that there's like a whole, there's a menu tab and there's like a whole bunch of different stuff that opens up if you're a restaurant. What I would say, a big one going off of making sure your profile is complete is making sure your services is complete.
[00:11:31] Phelan: And those are super important that I have descriptions that go in with the services that are give you great opportunities to leave them keyword rich, have as many fill out as many. It will take you time, but just chip away at it. It's not a SEO is a long term. Game, you just chip away at bits as you can, and that's going to really make a big impact as well.
[00:11:52] Phelan: We have a strategy as well of using the products to create. Links to deeper parts of the website. So [00:12:00] it doesn't even necessarily have to be a product itself, but you can have it that like we have, we offer SEO, we have like SEO training. And so these, and you have an opportunity to link as well. So that way people can get further into your website, like directly finding it.
[00:12:14] Phelan: So they go to Google and they see that's a service you offer. They can go directly to that page. So they don't even have to navigate through that part. So it's a good way to map out your website into your products.
[00:12:25] Rina: Yeah, and it's actually external linking system. So it's actually very good. Then just relying on the website link at the top.
[00:12:34] Rina: So you want that, but you want to actually create a really good web of links that go back to your website specific pages directly. Okay. So we talked a little, we started to talk a little bit about posting regularly. So the updates you mentioned That there are promotions, events, blog, you can put blog links up there, special offers.
[00:12:54] Rina: And and this really helps to engage visitors because again, is it's content that shows up [00:13:00] at the bottom of your listing. And there's, I think you can see three or four at the same time and then it moves over. So you get a spot for, to catch people's eyes with vibrant, beautiful photos and new content when they visit you.
[00:13:13] Rina: So that can get you. Get them to your site also. And then we we already did the products and services. So make sure that's really full again, use as many words as you can. They give you quite a good little chunk of space, so utilize it and make sure that you do have a really good keywords.
[00:13:30] Rina: So really good keywords means industry specific. And that people will know. So things that people will be aware of. Let me see if I can give you an example. So I have a client.
[00:13:41] Phelan: I've got a really good example, just like it, it speaks to exactly the service. So we worked with a client and they do, it was that B2B client that we were talking about and what happened is that they, in their service, they said custom development.
[00:13:56] Phelan: Like custom coded development, but they use the specific [00:14:00] keyword of ServiceNow, which is a framework that you would use to build it when they added that keyword in when someone typed in ServiceNow Vancouver that they would show up and it says on the listing and a little special note, this listing mentioned ServiceNow.
[00:14:15] Phelan: So it wasn't like their website even was mentioning it. It was like the actual profile mentioned it and they identified that for them. And so that's a way that it shows up in ways that you're not expecting because the services are generally visible to people, but it's visible to Google. And that's what's really important.
[00:14:31] Rina: Yes. Yes. That is a good point. Your services and your services are not Or visible. That's true. But it does tell Google how to serve up your content better and you as a provider better than if you just do the basics.
[00:14:45] Yeah.
[00:14:46] Rina: I think that's just exactly what you said. So
[00:14:48] just
[00:14:49] Rina: paraphrasing.
[00:14:50] Rina: Okay. And then I had a thought during that and it just, I think I just lost it, but let's move on and hopefully it'll come back to me.
[00:14:58] Phelan: [00:15:00] I was going to say that the big one as well, that is a lever that I tell to every business that I work with that is local is one of the biggest levers you can do other than filling all this out is reviews is going to be huge for your Google business profile.
[00:15:16] Phelan: Cause Google, I was looking at someone that was doing, they were physiotherapy. And they were wondering why they weren't showing up first. And then I searched and right next to them was two people that had over 100 and 200 five star reviews. So it's difficult to do. I'm not saying it's, it's super easy.
[00:15:36] Phelan: It's very tough. And Google also will randomly delete your reviews. Ah,
[00:15:41] Rina: filter out. Do they delete them completely or do they filter them
[00:15:45] Phelan: out?
[00:15:45] Rina: Okay. So
[00:15:45] Phelan: the filtering out happens if you are at the location. And you get, you try to give a review, it'll geolocate you to that and it'll eliminate it because they assume that you got a deal.
[00:15:56] Rina: Oh, I see. Yeah. Your reviews need to be [00:16:00] honest reviews. They need to be people that have done business with you. I've had actually two people recently who are partners of mine. We work together. We're starting to work together and they wanted to write me reviews. And they did. And normally I would say, why don't we wait until we've done a project together?
[00:16:18] Rina: Because then you have very specific things to say. And so what happens if you have general things to say about somebody, Google actually often thinks that those are fake reviews and they They filter those out and they also filter out for me a lot of other marketing companies that I work with, those reviews never stay.
[00:16:40] Rina: I have such a problem getting them to stick. And I suspect because the reviews are. They're written by marketers, so they're very well written, but they're also not that specific. And so too polished and not as specific as I would like. So make sure that if you [00:17:00] get a problem, if you have a problem with that, just get somebody to edit their review.
[00:17:06] Rina: And And and have them try to be really specific about what it is that they loved about you. Not just that they, make it really specific and sound like a real person rather than, marketing or put it through AI. Don't put it through AI to make it look good because that can actually be detrimental.
[00:17:24] Phelan: Yeah. And he also wanted to, like you said, to be keyword rich. Yeah. And they did a really good job with my Facebook ads account.
[00:17:31] Rina: Yeah. Yes. Yes. Yes. And then the other thing that I, with reviews, that's super important is you need to reply to all of the reviews Yeah, right away because that actually we do know that really affects your organic SEO in one of the bigger ways and If you do have issues with negative reviews, we there are ways to organize for that I do have a blog post on how to handle the haters and It really [00:18:00] helps move you into a better light and really people Aren't aren't judging you based on being perfect every time with all clients.
[00:18:08] Rina: We know that sometimes there are extenuating circumstances or communication styles don't jive or something happens. You had a really bad situation during COVID when he couldn't get your supplies in or something like that. So that happens. It's, and so nobody. Having a hundred percent five star reviews is not the goal, but being able to reply with compassion and and professionally and and.
[00:18:36] Rina: With some kind of resolution perhaps, or that's something that will make you look like a good person that, that's really the issue. And I do have a a blog post on how to do that, which I'll link in the comments.
[00:18:49] Phelan: Yeah. And also you can report them because I've had one time where someone left a review that was just, haven't been there.
[00:18:55] Phelan: It doesn't look like a very nice place. So I haven't even really engaged. Oh, yeah. [00:19:00] Yeah. Yeah. About reviews that I just want to say. Reviews do not need to mean that monetary money has changed hands.
[00:19:08] No. It
[00:19:09] Phelan: can be. One that we, like Pip and I to do is we get on a call with someone and we just quickly help them and it took 50 minutes and they're like, Oh, how can I ever say thank you?
[00:19:20] Phelan: You've helped them out. So you've actually done, you've provided some sort of service. And so it's not really worth it to go build them and all that stuff. And it just doesn't make sense. So you just send them the review link and that's perfectly legitimate because you're helping people out. They've
[00:19:35] Rina: experienced, they've experienced your customer service.
[00:19:39] Rina: And that's the important part. Exactly. So we do have a couple more to get through and I'm worried a little bit concerned about time. So we do have the Q and a feature.
[00:19:49] Phelan: I think the Q& A feature might be, cause the question answers, I think it got deprecated. Don't quote me on that. Okay.
[00:19:56] Rina: That's good because I was going to ask you if you know about that [00:20:00] because I haven't seen it.
[00:20:01] Rina: So yeah.
[00:20:02] Phelan: It's fun. Yeah. It's part of their, when they got rid of the FAQ schema, I think that went with it. Don't quote me on
[00:20:10] Rina: that. Does that mean they got rid of FAQ schema for websites too?
[00:20:15] Phelan: Yeah it's deprecated now that you will not show the FAQs. So it's not.
[00:20:19] Rina: So I can put my FAQs on the about us page and it's all right.
[00:20:24] Rina: Yeah, great. I like that. All right. Promote special offers. We've covered that definitely link to your profile. Oh yes. So you can add your profile link in your signature if you like. You can also if you go into your. Google profile, you can find the link on how to get more reviews. And that's the link that I actually like putting in my profile signature to encourage people to give reviews at every moment, just have it handy there.
[00:20:53] Rina: And then the best part that I actually appreciate is once you get it all organized. You get these weekly [00:21:00] reports or sorry, not weekly, monthly reports that tells you how much traffic went from your Google business page to your website. And and that can be super helpful. I find that really great.
[00:21:11] Phelan: Yeah. Though I will say quick aside that this is my grievance that if anyone from Google is watching that I cannot collate the search term report versus any actions.
[00:21:22] So I
[00:21:23] Phelan: can see how many impressions that I got, but I want to know the actions. I want to know what keyword caused what phone call to happen.
[00:21:29] Phelan: And it's driving the wall that like this data should be correlatable. Like I can make a graph of it.
[00:21:35] Rina: Maybe when it becomes a paid service, that'll happen.
[00:21:38] Phelan: Yeah. Yeah, yes.
[00:21:41] Rina: I'm being cheeky. We are expecting Google to turn that into a paid service at some point.
[00:21:46] Phelan: They're I see. I don't think they will. And here's my argument.
[00:21:50] Phelan: Is because they're they don't want to dis it's so much around the organic search. that I feel like they're not going to, it's like the third rail [00:22:00] for them is to pay for us, like your organic rankings. It feels like that if they do that, then all goodwill is lost. Because
[00:22:07] Rina: maybe
[00:22:08] Phelan: I feel,
[00:22:09] Rina: I know that they've,
[00:22:11] Phelan: they've tried it with it.
[00:22:13] Rina: Yeah. They've tried to monetize and think about monetizing through. Organizing websites up there and other types of things. So we'll see what ends up happening for now. It's still free though. And there's no indication that's going to change in the near future. So still, this is still a place to put some work into.
[00:22:29] Yeah.
[00:22:29] Rina: And. The other thing that I wanted to say is that I've just got a newsletter saying that they are going to have messages back again and they had them and then they took them away and I think that they were testing them in Canada because nobody else seemed to have that feature and then they went away recently and I got notification from them that it's going to be a new feature that they're expecting to roll out.
[00:22:52] Rina: So that'll be quite interesting. It'll be fun to yeah. Engage with customers directly.
[00:22:58] Phelan: Yeah, I [00:23:00] suspect that the reason why it went away is that it got hit with a bot traffic really bad and it
[00:23:06] Rina: did too, because we experienced that too. So they're going to have to figure out a way around that or to filter that out.
[00:23:11] Rina: That's for sure. And then, so I guess the one thing that I just wanted to say though, is that. You're go back to what you had said earlier, Phelan, about how SEO is actually a long game. You want to be careful about who you hire to do your SEO because there are like Google organized best practices, which are considered white label, sorry, white hat SEO.
[00:23:35] Rina: There's also some It's loopholes that marketers find, SEO people find, and they use those to rank their clients at really high. And it can work, but if it's considered black hat or gray hat, those sites will be penalized when Google figures it out. They always are. I can't tell you how many calls I get from people who say I was on number one for years and now I [00:24:00] dropped to I don't.
[00:24:00] Rina: I don't know, pages and pages down. And that's usually because black or gray hat tactics are being used. And we don't really, we don't, I don't recommend doing that. I think that's a lot harder to recover from than the the connections that you'll make through however long it lasts. And so to get around the long game, you want to have a good package that also includes Google ads, because that will be the sending.
[00:24:27] Rina: Targeted traffic to your site right away. And you can also, you were saying Phelan, and you can pick up on this because more about this, how the local ads work with Google business page. So do you want to pick that up?
[00:24:40] Phelan: Yeah. So if you have a Google ads account and you've connected your Google business profile to your Google ads, what can happen is that you will.
[00:24:48] Phelan: Show up on the map section as like a little special icon. Generally most of the time it's taken up by A& W or Starbucks. That's just constantly running like a Google Ads campaign. That's the majority, but [00:25:00] I've seen it for a random electrician. And, stuff like that, that they just showed up on the map listing.
[00:25:05] Phelan: That could be super it's not like a You can't explicitly be like, I only want to show up on the maps or something like that. It's a very, it's a weird how it interacts. It's not a very clear distinction when it's going to happen. So I wouldn't be banking on it.
[00:25:21] Rina: Yeah. So I just want to clarify what that means is when you're in an area, you will be offered up as content and that is part of your paid ads on the map.
[00:25:31] Rina: So that's, which is different than how most people think of Google ads being In the first two sections of the SERP, the SERPs up on the Google results. So that's a neat little extra. But running ads to your site can be a really good thing to do while you're starting out your SEO journey because It does take a while to get your pages to rank properly and you have to be fairly consistent at it you know, I recommend [00:26:00] working with providers But just this is one provider area that I'd Say, put some caution into, because they can really mess up your organic SEOs, SEO more so than if somebody messed up.
[00:26:13] Rina: I'm going to say somebody messed up your social. You can pretty much recover immediately and figure that out, but you can't recover your SEO right away. And that's all,
[00:26:22] Phelan: Or ever, if you've done something black hat, the domain itself will be like it's. And it's something you can check against Google.
[00:26:30] Phelan: They have a checker. So yeah, so if there's a domain that you're like, wow, that's why is that available? That should probably it's been penalized and probably that's why it's sitting there. In the last two minutes, I, we need to talk about one other thing. That's super important for, or it's not super important, but it's definitely something to be aware of, which is your nap.
[00:26:50] Phelan: So there'll be different websites around the web and those will also have listings. So they usually have your name, your address and your phone number. Link to your website, maybe [00:27:00] and if make sure that it's consistent across the web, you could use tools like bright local or white spark. I recommend white spark has been pretty good.
[00:27:08] Phelan: We've had a couple of clients use it. And so that's been pretty good. I, yeah, strongly recommend, especially if you've got a older website and you've made any changes to your business name or changes to your address. It's definitely good to just run a quick campaign to make sure that it's consistent across the web.
[00:27:25] Phelan: And then there's also apple Maps is also another listing that can be super helpful because if you it's not gonna. Again, it's similar to Bing. It's not going to revolutionize your rankings, but it's a nice little 10 percent boost kind of thing. There
[00:27:41] Rina: are actually a lot of iPhone users who do use Apple maps.
[00:27:44] Rina: I'm always a bit surprised by that. Cause I use Google on my my iPhone. But you want to think about your target market. iPhone users and those people generally some. A lot of those people will be using [00:28:00] iMaps and that would be a good place to be listed for sure.
[00:28:02] Phelan: Or if they use Siri and Siri will automatically go to Apple Maps, like that's the use case I've seen the most is like you just Talk to Siri and then it's going to use the Apple tool to then locate that business So it's well worth it to have yourself on there I will forewarn you that it is not my favorite to verify with them.
[00:28:24] Phelan: It is the Apple business is not the best.
[00:28:30] Rina: I should check to see if I am verified. I know I'm on there, but it took me. Five minutes to organize it so I feel like maybe I might have missed the verification part because that was so easy in years ago.
[00:28:41] Phelan: Okay, it also changes. So just bearing I do it with a with someone else so it could be a bit of a pain because I got to do a two step or They get the phone call and give me the code and so anyway we are out of time and that means that, [00:29:00] do we know what the topic is for next week?
[00:29:02] Rina: For next week, I think I have it right here. It is it is this month in the world of Mark. Nope. I know
[00:29:10] Phelan: that can't be right. That was I'm in
[00:29:12] Rina: the wrong. Nope. I'm in the wrong. I don't have it.
[00:29:15] Phelan: Okay. Oh yeah. Cause it's the end of the month. So we're going to be updating that. And we'll, we will. Oh yeah.
[00:29:22] Rina: Next week is.
[00:29:24] Rina: February 6th, right? So that is failing and Rena again. So the fundamentals of conversion rate optimization, turning visitors into customers. Ooh, that's exciting. So it's, yeah,
[00:29:35] it's,
[00:29:35] Rina: yeah, that's great. I'm looking forward to that. So we are you can watch this wherever you've tuned in today. We stream it every Thursday at 11.
[00:29:44] Rina: And if you want to join us in the Facebook group, we are in the business marketing mixer, Facebook group. And we, I also host a happy hour on Fridays at 4 p. m. Pacific time. Join us there for all these fun events
[00:29:59] Phelan: and have a [00:30:00] good
[00:30:00] Rina: week.
[00:30:00] Phelan: Bye for now.
