This Month In The World Of Marketing
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[00:00:00] Hi everyone. I'm Pip from C more Digital Media. You're listening to Know How Marketing Lab podcast. This podcast brings together different experts in marketing from our Facebook group, Cyberpunk Geeks Marketing Mixer. Each week we get on here and we talk about something, search marketing like Google ads or SEO, social media marketing from Facebook to TikTok or website marketing.
If you're a aspiring marketer, a business owner or entrepreneur, this podcast for you. We're going to share the best SEO search, social and website strategies. We share tips and hacks, Google ad strategies, what's going on in the current markets. Each week we discuss something exciting and awesome in marketing.
Pip: Solid change. I hope it's okay. Hello. We are not late. It is just the travel of technology. So [00:01:00] hello. Welcome to this month in the world of marketing. And today we're going to talk about search, social and websites and AI and all the changes in the industries. And we're just going to have a regular old discussion.
Pip: So definitely feel free to pipe in. I'm Pip, Seymour Digital Media.
Phelan: My name is Phelan, also with Seymour Digital Media.
Rina: I'm Reena with Little Works Indie Media.
Greg: And I am Original 72 Greg.
Pip: Woohoo! Go and do it. I needed to
Greg: go backwards. I needed to go backwards today for some reason.
Pip: Yeah. So we're just going to check to see if we are in fact in the group.
Pip: Phelan, are we?
Phelan: Let me check.
Pip: Refresher, but I didn't get any, so we were just having some real technical trouble.
Phelan: Yes, we are live. So
Pip: We are live, as Greg loved us saying for three years. So let's get into it today. What do we want to hit on first? Search social websites. Is there really any news in websites?
Pip: Yes. Yes.
Phelan: Yes there is but we will get to that when we get close to the AI section because it overlaps with those two But I wanted to [00:02:00] start with what I think is going to be one of the biggest things that's going to affect The markets which is the courts have ruled that google has to give up.
Phelan: Owning chrome and so they have to spin it off so I think this is the first time that a tech company of recent note has been told to Actually spin off part of its it's offerings and to make it into a separate company. So it'll be interesting to see what that, how that works and also what that's going to look like.
Phelan: You're muted.
Pip: Damn it, I'm so good and then not. The the guy that made Chrome, one of the guys, Fisher something, he is also starting working for open AI. Maybe open AI is coming out with a browser. Whoa, that'd be neat. Oh, that would be a Microsoft browser then, wouldn't it?
Phelan: So there's no, there is no Microsoft browser anymore, technically.
Phelan: Because the only company that has like their own browser is Apple. Cause Safari [00:03:00] is its own thing. All the other ones are just are forks off of Chromium.
Greg: Chromium. Yeah,
Phelan: They're all
Pip: Chrome though. I love my extensions.
Phelan: So Opera
Greg: is the only one that's not based on Chromium?
Phelan: It's based on Gecko, is the JavaScript engine that it runs on.
Phelan: And so it's its own unique one. All three of the other major ones, Firefox, Chrome, and Edge are all Chromium forks.
Rina: So can you not use extensions on Opera then? Or do they have their own version?
Phelan: Yeah, what, so what happens is at the level of extensions, that's so high up the stack of how your browser works that you need to make it specific to how you make calls and how you do stuff as like a Chrome extension.
Phelan: And so that's why there are a lot of Firefox because they did overlap and Chrome and Firefox work together when they did a lot of the extension program and so that's why there's a lot of overlap there. I just don't know. I've never built one for Edge. I've never built one for Opera, so [00:04:00] I can't speak to how they work.
Phelan: I just know that Chrome has the most extensive documentation for how to build an extension on their system.
Pip: Oh, Firefox must have a good one too, cause they have extensions, don't they? Or.
Phelan: Yes, my I don't quote me on this, but my, I think that they actually work together when they develop the extension program, because to just make it as safe as possible for people Firefox was really in there to make sure that it's cause you could do some really mean things if you weren't very safe about a Chrome extension, like really scrape people's data and stuff like that.
Phelan: And so I think that Firefox helped them was making sure it was very sandboxed.
Greg: I haven't looked or heard much about the whole Chrome needing to be split from Google. Do you have any context on the reasons why? Because typically when you would look at a market there's, It's because maybe there's a monopoly on the market, which, [00:05:00] although they have 66 percent of the market, there are plenty of browser options.
Greg: And it's not like in the old days where. Microsoft, every computer had the Microsoft operating system and by default had edge installed, which I would see as like a true like not conflict, but Unfair advantage.
Phelan: Yeah. So
Greg: how does Chrome, although it's very popular, have, they have the advantage based on people selecting it because that's the one they want to use.
Greg: It's not like Chrome is installed on every PC. People install it.
Phelan: Yeah you had the right idea with vertical integration that microsoft had where they like own the pc own the operating system own the browser It's for google because what do they make their money much like how you used to [00:06:00] buy microsoft office and that Was how they made their money google makes their money off of selling ads And so if they controlled the browser, you know They control the ad networks, they control all the ads, they control Google Analytics that's installed on 70 percent of websites, right?
Phelan: That's a whole vertical integration of absorbing people's data. So that if the Chrome browser has a lot of browser history that's involved, and so if they can spin that off, and that's like a major source of how they know stuff about you, because you have to be, nine times out of ten, most people are logged in with a Gmail account or something like that, when they go to Google.
Phelan: Browse the internet. That's absorbing all that extra information that Chrome is a gathering from where you go to visit websites. How long do you spend on websites?
Greg: So they just spread who, who owns and knows the information out ?
Phelan: Yeah. It's, because the Chrome data is. By Google admitted it once had to admit it once that was one of their major sources of data, right?
Phelan: Because it's so personalized that they can go through and see which websites you're visiting. Whereas if you're [00:07:00] just logged in, they're not necessarily going to get that information. Because if Chrome's like a separate company, it doesn't have to tell you the Chrome it doesn't have to tell your Google login, who you, like what websites you're visiting.
Phelan: And because that's a lot of information to be put into like in market retargeting there's a lot of stuff in there that I think that it's, they've admitted it's quite personalized and they've also had to, because again the working with Firefox, they've had to like, yeah, we could see a lot of information about users and what they're doing when they go and visit the internet, which makes a lot of very valuable for making advertisements to people later on.
Phelan: It's
Rina: not a good time for them. I wonder. Finally. I wonder I always find it really, cause I was actually watching this really interesting conversation yesterday where someone was talking about how blue sky has different privacy policy than meta in terms of from a creator perspective where you don't own you it's not really that meta owns your artwork, but they can use [00:08:00] it in advertising meta.
Rina: That's generally what they're, and they can also use it to train their AI. But what I found really amusing, not amusing, like not to be rude, but I find it really ironic or problematic or whatever it is, because we've got Google, everybody's using Gmail accounts. All the people that are on this conversation, I know for a fact, you're using Gmail accounts and they're Like getting really particular about going to blue sky instead of all the other, this conversation was happening on Meta.
Rina: And I know that they're active on Meta, active on Instagram, active on LinkedIn and then it's like, they're moving, they're X. Pardon me. The Sky is a sweater competitor or an ex competitor. Oh. And and it's been ramped up. I don't know this, oh, this is a really great segue to yeah. So they, so recently, blues Blue Sky has been I'm not entirely sure exactly why, but since the election, everybody's fleeing X and moving to Blue Sky, it has, it's gaining the most DA [00:09:00] users daily.
Rina: And and has been an issue. Mark Zuckerberg has been looking at how he can reorganize threads in response to this move. And I'm not sure what Musk is doing in terms of X. But it's like by the Tens of thousands of people moving on a daily basis. So it's quite huge. I don't know if you've noticed people posting their handles on meta, but I've seen quite a few people doing that lately.
Rina: Yeah, so that's one piece of social news that happened this month. And I do have a few more if we want to go into those or I don't know. Okay. Terrific. So basically, we've got a few things that I find really interesting. Like surprising and fun when I say interesting. So Australia has been pushing forward new legislation that will ban users under the age of 16 from using social media apps.
Rina: I think that the the age of consent or the age of consent turn on the terms of services on meta [00:10:00] is I think it's 14 in Canada, and I'm pretty sure you can easily get around that that rule. So this is obviously going to be there's also going to be Enforcement issues that come up with this change.
Rina: It will be interesting to see how they organize this. I will put some links in the comments below to so that people can actually read the legislation or and listen to some information on it. I think this is a really interesting model as we I continue to deal with kids being taken advantage of online, especially the online bullying and the the pedophiles targeting children.
Rina: So those are the teenagers with I forgot what that is. There's also
Pip: other things. There's also other things now that are coming up with teaching each other how to look for AI, right? This is a new language we have to speak. Let's point out the AI online and how we can tell.
Rina: Yeah, exactly. So this is going to help parents have [00:11:00] tools. And things like that. So I find that really intriguing because I think as a, I grew up without really television. And I thought that was a really great thing in the end. LinkedIn is going to be open having An open to volunteer feature, which is fun.
Rina: So it's trying to move away. I think it's trying to broaden it's it's scope from just being a job finding space to actually being a community. That's pretty interesting.
Pip: That was interesting.
Rina: Yeah. And volunteering is such a great way to give back to the community and also show what your values are as a business person.
Rina: I think that's relevant.
Pip: Yeah. I think it's a great way to actually in the end, find employment. It's in the end, create community. I think, yeah, there, we need, there needs to be more of it. And I think now that the holidays are coming, we're all thinking of that kind of stuff.
Rina: Yeah, exactly. Ads are coming to Threads that's been rumored mostly confirmed by one meta [00:12:00] user sorry, meta employee.
Rina: So that might be coming through, that sounds like an interesting thing, again, revving up Threads as a competitor to Blue Sky. Who's on Threads? I'm not. I have an account, I think, and I actually Yeah,
Greg: almost everybody who had an Instagram account is probably on Threads, but Threads does not have the daily active user base like
Rina: other
Greg: platforms.
Rina: Maybe not, but it does, it must have a few because I'm continually getting notifications on Instagram for threads. What do you call them? Tweets? What do you
Pip: call them? What do you call them threads? I like the threads thing. Oh yeah. I like the name.
Rina: Okay. And then the next thing that I have is that sky?
Rina: Skies? Blues? That's it. I have no idea. I still call them all tweets. Call me old fashioned.
Phelan: Yeah, it's almost like calling your, rebranding your website after it had the best branding possibly for the internet. It's a [00:13:00] stupid idea.
Greg: A little icon is a butterfly, so maybe we'll call them flutters.
Rina: Ooh, that's cute. Flutter. Okay. That's I
Greg: sent a flutter today.
Rina: Or a flee. Yeah. I don't know. I'm fluttering
Greg: all the time.
Rina: Yeah, I Instagram is, sorry. You go. Instagram is getting rid of ghost followers, so you can go ahead and they're phasing out following hashtags. So the ghost followers are deactivated accounts.
Rina: So you can actually go view that. I've done that myself and remove those. It also gives you the option to remove they call them not deactivated accounts, but they call them I think they call them bots actually. I forgot what the actual language is when I went on there and I removed I just hit the remove all and it actually removed almost a thousand followers, which is just distracting.
Rina: But at the same time, I'm getting better engagement now. So maybe that's for the best.
Pip: And
Rina: I think that was everything that I had for social this week, this month. [00:14:00]
Pip: I heard there's some weird stuff about stickers and Instagram, but I don't understand. Oh,
Rina: stickers on YouTube you mean, I think. There's no stickers on
Pip: Instagram.
Pip: There's always been stickers. Oh yeah? In the messaging feature?
Rina: Oh, I don't know about the messaging feature. Yeah, let me take a look because I, and let me take a look. I don't, but yes, the stickers on shorts are definitely on YouTube are available. That's nice.
Pip: That is new. There's also the my favorite thing that happened this month, which is that YouTube's come out with the ability to change your language so I can be maybe Portuguese I think that's so neat.
Pip: So international marketing or international SEO will become bigger. That's neat. Cause I think Neil Patel once said the best way to get ahead with like SEO was to do international market. It's just automatic on YouTube. So I think that's cool.
Rina: Oh, when did it, where's the comments for that?
Rina: Where did he, when did he say [00:15:00] that? I'd like to know more about that. Oh my gosh, that was a long time ago.
Phelan: Yeah, it's a long time ago. I would also say that one other thing that was interesting is like MrBeast is a huge YouTuber and he has like up to 32 channels and what he does is he takes the content and then he redubs it in other languages.
Phelan: Oh,
Pip: interesting. I see. He's in a lot of hot water though, isn't he? Oh yeah
Phelan: he's, between the moldy food that he's sending people and the crypto scams that he's Oh, you guys haven't been following the MrBeast's snackables? Yes he and KS1 and Logan Paul have been sending kids all around the United States moldy, lunchable food.
Phelan: What is
everyone: this for?
Phelan: Cause they, they thought they were going to have their likes branded snack food and send it out to people, but it turns out they didn't get a very good vendor. And so people were just being sent these like moldy food. Oh no, that's
Pip: a
Rina: brand fail. Talk about a
Pip: brand fail.
Greg: Yeah.
Pip: There'll be, may hopefully it'll turn into something good.
Greg: I thought it was cute to be in hot water for something else. Also, [00:16:00] like with a, with an employee who got let go and then spilled some tea or something.
everyone: I
Greg: don't know what goes on.
Phelan: Yeah. Rita's already said the word, so I'm not going to repeat it because you can get in trouble with these automatic detectors, but yes, one of, one of his employees has been is they charged with being a PDF file.
Phelan: And yes. And so they had him as an employee. And yes, that's another thing.
Pip: Did they know anything? And okay. This is that's the thing.
Phelan: It's all plausible deniability, like Mr. Beast has got it off, like there's enough layers removed where he could say, I didn't know and so it's just that there's, yeah, he's just, yeah, he's in hot water for crypto stuff, for hiring that guy, for having food that he sends out that hurts people.
Phelan: He's having
Pip: a bad go.
Phelan: Yeah he's, yeah, he's done a lot of trying to grow outwards from just doing YouTube stuff and it's not working out. There's a lot of
everyone: drug
Pip: [00:17:00] deaths. That's putting it mildly. We see all sorts of things changing. We see the rise of influencers and the fall of celebrities a little bit here and there.
Pip: We'll see what happens over Christmas. We've seen a lot of, different trends happening because of social media. I think because of the democratization of it all, maybe. I don't know. You all called me, what did you call me before? I'm a optimist.
Phelan: Techno optimist.
Pip: Yeah, as I'm thinking I don't, do I think AI is going to save the world possibly, but maybe it's because one of my clients names is related to a name from the Terminator.
Pip: And that's why I have such optimism because I've just, famously tech
Phelan: optimist movie, the Terminator win,
Pip: they win.
Phelan: After going through a dystopia where they have to go back in time to win the point of the movie, it's, it didn't turn out good.
Pip: I think there's plus and negatives to everything.
Pip: And I just think what's going on is absolutely fascinating. With all the things that we [00:18:00] can do, we can try right with how we can train other people. How we can train systems to be like people. And yeah, so I think it's going to change a lot of things in the future. AI is seeping. I don't know what it's specifically seeping into.
Pip: I know more people are using it for writing, right? That's the biggest thing I've seen AI being used for now images, but the images are still hard to do.
Phelan: So the biggest user of ChatGPT is a prompt based book writing website. So you give it prompts and then based on the number of upvotes it gets, we'll generate a book based off of that.
Pip: What's this website?
Phelan: I forget the name. I have to go find it again. I'll put it in the chat, but it has truly some of the most deranged content I've seen from the internet. I think I told you guys that it was the three werewolf mafia brothers that fall in love with their best friend. Of their sister.
Phelan: And that, that was a prompt and it generated apparently a whole book off of that. [00:19:00] And yeah, that's,
Pip: oh, yay. So the books aren't gonna be great. ?
Phelan: No. And the other maybe it'll be interesting. It's it may not be good, but it'll be interesting.
Pip: Are they allowed to scrape, like content from fan fiction places and stuff?
Phelan: The I would rephrase the question as so are they allowed to scrape? Anyone's allowed to scrape anything if you have it publicly available on the internet. It's are you allowed to use that data in the course of doing something else? And the answer is probably not, but the courts are going to figure that out.
Pip: Yeah, so as I know I'm the optimist, and I know you all think I'm too optimistic about the tech stuff, because I've heard of the, snake that is eating its tail. What is that? Sisa
Pip: Or a boros, or it's a Sisyphean task. It's like your dishwasher. You still have tons of dishes.
Pip: If you have a dishwasher, it is helpful, but it doesn't necessarily save time in the long run. I've done SEO tasks now that I'm they're better. I think you can do better with the AI. That's all I've been doing better with my SEO tasks with a little bit of help. I do [00:20:00] alt tags now, like full on and like alt tag image names.
Pip: I just, AI is transforming. I've played with that picture one. We could share a lot of the stuff we've been going over, but I don't know if anybody is, or is anyone here or anyone out there integrating it into their. Social or their search or, yeah. Cause you were, I'm using it every day.
Pip: It's changing what I'm doing. Hey, Greg, are you using chat GPT every day?
Greg: I wouldn't say every day, but I do use it weekly.
Pip: Yeah. And I'm I'm leaving. Google search a little. Anybody else?
Greg: Yeah, we had this discussion in the prep and I was to the view of no, I still prefer going to a search engine and searching for what I'm looking for but And I consider the AI To be more research and development related, not I'm looking for, something, not like I'm not going to go to an AI and be like, and.[00:21:00]
Greg: Although, maybe people will in the near future because it could be better than what you get from searches, like searching for restaurants or searching for businesses in that area. I still prefer Google and getting local businesses in the area as opposed to just be, being fed. What the AI feels is the best couple of places in my area.
Greg: Like I want all of the results. Yeah. So
Rina: the results, I never go past the first page on results anyway, so it doesn't really make much difference unless I'm not getting, unless my searches putting up a whole bunch of websites that I'm not. I don't know, or I'm not interested in knowing from them.
Rina: But I do the opposite. I look at when I want real research, I do, I use this, the search engines, like when I'm researching for stuff, what I want, when I want, when I use chat GPT, it's usually to get. A [00:22:00] sense of what's happening in an industry that I don't know much about. So I'll go into, I'll go in and ask what are best practices for this?
Rina: Or how does this industry handle this question? And and then it gives me the general overview and then I can go and make proper searches In the search engine, because I didn't know to start with what I should be putting into Google to get the answers that I'm looking for. So it helps me to develop those really crystal clear search queries.
Rina: That's
Pip: interesting, right? Because it is there I read that 38 percent of searches are now longer. For him. So more, so I need to start focusing on things like voice search, cause that's how we're interacting with the machines now. So longer tail keywords versus
Rina: a noun and a verb in them. Yeah.
Pip: Aren't I lucky? But it's important, right? So just I think it's going to change a lot, but we're not seeing it change much in the way of websites yet. [00:23:00] Or, I don't know who's using chat GBT to make all their social posts, but I'm sure lots of people So I'm not sure, but I don't know. It's quite exciting.
Pip: We are out of time. I wanted to bring up, Oh,
Phelan: I just wanted to say one quick thing as related to websites and AI is that the web standards released a new HTML meta tag that says is allowed to be scraped for AI is not allowed to be scraped for AI. So that'll be interesting for people to give them like, I, we all figured this tool was going to be given out at some point.
Phelan: It's just, I just don't know how much they're gonna respect it. That's one thing that we don't know. I don't have a lot of faith.
Pip: I've been to websites where you can't copy the words on the page. Like you literally can't you try and so But
Greg: that's a javascript thing like and you can get around like you just have to do the force and even if you remove the ability to right click and say view source There's still you can still view [00:24:00] like there's no way of
Phelan: If it's public and it's HTML and it renders on someone else's client, meaning like their browser, there's no way you can prevent them from scraping it.
Phelan: That's just impossible because once it renders on someone else's computer, then they can copy it. And so that's the biggest issue you're going to have. Yeah,
Pip: But this is why Google never was able to scan all the books because of copyright. Is this going to change with a little tag that says not allowed?
Phelan: If I have anything to say about it
Pip: Mickey will make sure. So Disney's got their, I get Disney's got a big thing who owns a double Oh seven.
Phelan: Jeff Bezos.
Pip: What? Oh, okay. Cause I know. Yeah. The brand. The brand. Yeah.
Phelan: Oh, yeah it's owned by Jeff Bezos.
Pip: Okay, just cause they're, they enforce their copyright.
Phelan: They can't enforce copyright. Books are over a hundred years old.
Pip: I don't [00:25:00] know, there's new ones all the time, so maybe. Cause I, there was a restaurant in Vancouver. That we have to go, but there anyway, so it's a neither here nor there topic. We do have to go, but listen to the
Rina: rest. Yeah. Yeah. Come
Pip: to happy hour, Friday Reno be hosting, and we will talk about double Oh seven and rules and steamboat
Phelan: Willie.
Pip: And the next two weeks, so we only have two more weeks of Geek Speak for the year. And we're, we are going to do, it's the new header will be up momentarily. And we're going to do our year in. Year in review. And so we're all going to do that together. So you might see more of us in the next couple of weeks.
Pip: And next
Greg: week is going to be Rina and Phelan doing a planning for their year.
Pip: All right. Planning for
Greg: the following year. And then after that we'll do our marketing year in review.
Pip: Yeah. Yes. And I'll be in the comments of your live. Cause I, I might have to do my planning still. And I think that's one of Rina's first questions.
Pip: Why haven't you done this sooner?
Rina: No, it's not [00:26:00] judgy. It's not judgmental. It's just about getting yourself organized and through the hump so that
Phelan: Speak for yourself. I'm going to be super judgmental.
Rina: You're going to be super judgy? Okay. Because he hasn't done it. I'm going to be a good cop. I get to be a good cop this time?
Rina: I'm really looking forward to that.
Phelan: Yeah, there you go.
Pip: We'll see you all next time.
Rina: Bye!
Phelan: Bye!
Pip: Wave, Greg!
