Agency Interview - Interview w/ Entrepreneurs - Matt B
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[00:00:00] Hi everyone. I'm Pip from C more Digital Media. You're listening to Know How Marketing Lab podcast. This podcast brings together different experts in marketing from our Facebook group, Cyberpunk Geeks, Marketing Mixer. Each week we get on here and we talk about something, search marketing, like Google ads or SEO, social media marketing from Facebook to TikTok or website marketing.
If you're a marketer, aspiring marketer, a business owner or entrepreneur, this podcast for you, we're going to share the best SEO, search, social. Uh, and website strategies, we share tips and hacks, Google ad strategies. What's going on in the current markets. Each week we discuss something exciting and awesome in marketing.
Pip: But now I always look really awkward when I start these videos.
Matt Borck: Don't worry,
Pip: everybody. I'm here today to talk to you all [00:01:00] about agency stuff. And I brought my friend who I met a couple of weeks back at who was the speaker at what was the conference? And I was at the CDM
Matt Borck: summit.
Pip: CDM summit. Okay. It was really good. You were personally my favorite speaker. You in the, yeah, you in the tick tock guy. Because it resonated,
Matt Borck: but that's
Pip: what I found. So I had to get you on here to say hello. Hold on one sec. Hey, Phelan. Thank you. So Phelan shares it into the group because Facebook just changed what they're We're gonna be visiting people on linkedin I think and facebook and if you are joining us in the replay or soon say hi.
Pip: I know you will and matt I brought you on here because you're bloody interesting and I have a very strange question for you right off the bat. Now, you told me a story and I've been holding on to this. I haven't asked you this yet and I'm so excited to ask it. You bought home quail eggs and you hatched them, is that correct?
Matt Borck: That's correct. Yeah.
Pip: Okay. And you just [00:02:00] bought them from the store and they, so
Matt Borck: I have so my name is, I'll introduce myself quickly and then I'll jump back into the quail egg story. My name is Matt Bork and I'm a partner chief creative and listening officer at the one group agency with another great human being Jared Jared's the other partner.
Matt Borck: And then we have an incredible team of humans that work for us. So I feel absolutely blessed to be able to work with great humans that are curious and that are constantly wanting to work with Lifting up our clients and their target audiences and creating real true engaged communities through empathy driven marketing.
Matt Borck: So that's who what I that's what I do Who I am is just a curious human being that's trying desperately to be a better human being every single day Best part of my life is my girls. Absolutely my two little girls and my wife Best part of my life. And whenever they want anything to try again, they're just incredibly curious.
Matt Borck: They wanted to try. We have chickens at home that are their best friends. They have a hamster, they have a bunny. We have deer that live in our yard across the street from us. We have wild bunnies. They wanted to do quail. And so my daughter had seen, she's can we go to the store? [00:03:00] Can we get quail eggs?
Matt Borck: And can we actually hatch quail eggs? And so the curiosity took over and we began and we did. And so we were able to get three, three quails, which was adorable.
Pip: Yeah. They're really funny. I call them who birds. Cause they're there. They're
Matt Borck: they're tiny. Holy smoke. Are they tiny?
Pip: Yeah. Yeah. Yeah.
Pip: And they can jump up to six feet. I hear.
Matt Borck: Yeah, they can take off and go. Yeah, they're unbelievable. But no, my daughter's again going back to what we're just talking about In the green room a little bit earlier is just I feel truly blessed that my wife has taught me everything that I know about who I am also with what I do, the skill of the art of listening Which is what I spoke about when we're at the summit and I do teach about that quite a bit and also my youngest as well.
Matt Borck: My two, or not my youngest, sorry, but my two girls, they teach me so much about listening and then putting those things into action. And I give all credit to them for everything that they've taught me. They teach me daily. That's allowed me to also then put, bring that into our agency and then also teach that to the people that work with us.
Pip: Cause I noticed you have your vehicle wrapped and you're in Kelowna, right? No, we're not. We are in White Rock, South [00:04:00] Surrey, where I'm speaking from right now. This is my office actually at our home. I live in Langley. And then we have two offices. We have one in White Rock, South Surrey, one in just opened up in Richmond.
Pip: Oh, congratulations. It's a lot of traveling.
Matt Borck: Yeah. No, I do quite every day, traveling every day.
Pip: That's awesome. And so the premise of your agency is to be your authentic self. So how do you tell me about the clients you work with and how you bring that into what you do? Because I found your talk fascinating when you spoke to us and it really resonated in that we really try to be our authentic selves and it's a little clumsy and we're a little off the cuff and it's nice to be yourself.
Pip: So it's really nice when you meet others who. Try to build that into what they're doing for richer, poor, or what, just have that passion. So tell me like a little bit more about your agency, who you're working with, how you serve those people and what we want to learn from you. What do you do that you find works for you?
Pip: Dealing [00:05:00] with clients and growing your agency.
Matt Borck: First of all, that's a really loaded question I'm going to need you to jump in with some of those little micro questions in between there, but i'll start I honestly i'll start by just saying that like ultimately the easiest way to sum it up is We're an empathy driven marketing agency.
Matt Borck: And the reason why that's unbelievably important is because when you lead with empathy Which I believe is where the magic starts Then you listen first the people that are truly just think even in our relationship, like, when I met you, first thing I did was, like, listened. And then from that, I was able to read so many things, from everything, from the way that your eyes engaged, the way that your heart rate was, the way that your body language was, the words that you were saying.
Matt Borck: In fact, there was more things that you weren't saying that was telling me so much about even how, because it was right after I'd spoke, that you came up and said, hello. And that tells me so much. And so what that does though, is that in an empathy driven marketing agency, it looks like coming alongside our clients and wanting to do those things, not just in the physical world, if we get to physically sit down with them, but then we can also [00:06:00] utilize so many tools through, everybody loves to talk about AI, but utilizing tools like AI as well as physical ways of going onto these platforms where your clients and their target audience lives and you're able to then listen and start by listening and doing it with empathy and trying to get really behind that understanding of around their pain points where I can come alongside and help them as a team where our team can come alongside.
Matt Borck: That's why we sum it up with empathy driven marketing agency because it starts from there. And we work
Pip: saying that all your services are custom,
Matt Borck: all are
Pip: quiet.
Matt Borck: Yeah. All has
Pip: to be, doesn't it has
Matt Borck: to be. Yeah. And so we work with everybody from small, very small micro businesses, all the way to small, medium, large.
Matt Borck: And then we actually just acquired another agency just recently. And so now we have a lot, we just. Expanded as well, which has been phenomenal and they're amazing human beings as well And so we've got everything from high end clients all the way down and again One of the great things though is that it doesn't matter whether it's a micro client a small client or it's a really high end client empathy driven marketing It works for all of them and it makes sense when you think about the [00:07:00] whole point of what we're trying to do is businesses where Nobody gives a shit about oh Okay, so nobody gives a shit about your logo, right?
Matt Borck: And I hate it I'm really sorry to say that people that are so concerned with it, nobody really cares, nobody cares about the font, nobody cares about the color of it, but what they do care about is whether or not they can trust you. And the way that we do that is we want to come alongside and help personify that brand.
Matt Borck: That business and want to say if you were a human if I was seeing you for coffee I'm going to expect that you're going to be that same person i'm talking to right now at coffee But if I met you on right now and you were to share with me and I thought man She seems really kind. This is somebody that i'd really like to get to know a little bit more So I go on to social but you're not really that person on social then I check out other parts of your marketing and you're Now something different again, and then I meet you for coffee and you are completely different.
Matt Borck: I'm not going to trust you. I'm going to believe that you're lying to me somewhere, and that's going to have an issue with trying to connect authentically. Authenticity is a word that gets thrown around, that got diluted a lot. [00:08:00] And it sucks because I truly believe in it But then the other thing too is going back to what it means to be an empathy driven marketing agency Is that it's we're going to show you by our actions So if we're truly listening then our actions with our client are going to show you that we're listening to you And that we're coming alongside.
Matt Borck: We're not the hero in this Our clients and their target, specifically to their target audiences, they are, and we want to come alongside them in every way. So we know not only our clients so well, but also the target audience so well that target audience goes, I didn't even, how did they even know that about me?
Matt Borck: It's because we made the time and we took the time to truly get to know you so that when we're creating content, it's not guessing that it's going to engage or hoping it's going to, it's going to actually truly engage because we've gotten to know you.
Pip: And so how do you go about doing that? Are you.
Pip: Using a lot of video to, or it sounds like it's a whole thing you do.
Matt Borck: That's why it's fantastic. That's one of the things that I love about our name is the one group agency is that we are one group. We offer so many different things for our clients. So it's amazing that we're able to, if a client comes and said, [00:09:00] listen, we'd love some help with digital ads.
Matt Borck: At the summit that when we're listening there, that it's not just about going, Hey, here, let's just create this random piece of content, run it as an ad, pay a lot of money and hope it works. It would be better if you took the time to listen. Okay. Who's the target audience we're trying to reach?
Matt Borck: Let's get to know them really well. So much so that we know. All of their pain points, everything about them. And then now let's also, which is something we do at the agency is we create content as well. Now let's actually create that specific content targeted for them that it's with them in mind so that this person, when they see this piece of content, let's say it's somebody who works in an incredibly busy job.
Matt Borck: And so they don't have a lot of time. They're only really active on LinkedIn. So clearly we want to know that so that we're not just posting it to Instagram and Facebook or Twitter or Tik TOK. We know where they live and they know, we know specifically where they're active. And then what we do is we realize this is how we can come alongside and we can help them with this service Or with this product and we genuinely honestly believe that it's the right choice for them So we're not going to do any sort of sales We're not going to do any sort of manipulation.
Matt Borck: We're literally going to [00:10:00] come alongside them and say, I really believe that what we offer when you're ready we think this is the right choice for you. And so we're going to cater and make all of that content fluid. But then the other best part too, at one group agency is that then if that person clicks and goes to our website what if now, like the example I shared with you about going for coffee, what if they get to our website?
Matt Borck: Now we're trying to portray something we're completely not. And they're like, wait, I just clicked on a very heart, like an authentic, piece of content that spoke with me, but now I'm going here and this is not me at all. And now that little bits of trust are starting to dilute a little bit. And then what if they go to the other social media platforms?
Matt Borck: Wait a minute, who are these people? And that's why at one group agency, I really feel blessed that we have a great team, that everybody that manages things from websites. To digital ads, to content creation, to even just coming up with strategies for how to create content or how to like there's so much that we offer that I love that.
Matt Borck: This is the conversations that we want to be having even more at the agency and with our clients, not speaking at them, but having it with. So they really truly understand that. Listen, we're trying to come alongside, guide you through this process. So that [00:11:00] when you do post content, there's nothing better than creating content.
Matt Borck: That is your own ad and you didn't even mean it to be an ad. It's just, that's how well your content's engaging.
Pip: That's exciting right there. The creating that content and having it resonate or respond. That's probably my favorite reason for liking search console, because you actually see it, but that being said, so does your team get together?
Pip: All together, or does a client have a little team and they're strategizing about the client monthly or weekly, or how does that look?
Matt Borck: Yeah. And again, just be, we did there's a lot of things that kind of just have been happening for over the last six months. So it was like a rebrand back in June.
Matt Borck: And then it was like, all of a sudden we acquired another agency and that's, we're going through the process of that now. So the great thing is that we're getting to learn, you What that looks like with each one so the cool thing is that yes every single one of our clients has something unique that they're Wanting us to guide them wanting us to help them with and so then what we do is we create a personalized [00:12:00] unique plan for them where we get to meet with the team and the team members that Excel in those areas get to work with them and it's exciting.
Matt Borck: They get to come alongside as a team member Okay, we're a part of your team now when we want to understand everything about you. So so that we can make sure that whatever we're wanting to achieve You We can achieve together and so the whether that's a high end client whether that's a medium or a small medium Like whatever that looks like each one has yes a team that gets together and we communicate as much as possible It's one thing I will say, you know when we first started the agency I remember My wife being my boss for the longest time and still really truly is and has taught me so much She was the most unbelievable and she is one of the most amazing communicators And so I remember telling jared I was like listen, here's the deal.
Matt Borck: You got to like i've only ever been self employed I've never You Work for anybody. So I'm used to massive communication. Like we talk about everything. In fact, I told my wife just the other day, I said, one of the things that I absolutely adore about you is the fact that we can talk and talk and talk and talk and go to bed and wake up and still keep talking.
Matt Borck: And there's and I never get [00:13:00] sick of it. I love it. I love that we able to listen to each other and question each other. It's just one of those things that like, yeah, and I feel like that's something that like again, that culture that we want to put into one group agency is having that open communication where it's okay if we disagree on things.
Matt Borck: It's okay if we understand. We realize that, we want to, and this is something, again, when I say the culture of one group agency is something that we have to live out every single day. With people that work for us
Pip: at your agency.
Matt Borck: Yeah it's also to one of those things that Again, because we have new people working with us then it's something that you don't you can't just say right?
Matt Borck: Like everybody loves to say this is or How many times have you gone into a business where they're like these are our core values and then they point on the wall and they've written these core value statements on the wall and then You want like I actually just watched this in action where I watched a team I have to be very careful how I say this But I watched the team not live out core values that I know That they've said that these are corvettes and it really it hurt me so much that I actually noticed I carried it with me as I left the job, like it just hurt me so much because I realized they want us to [00:14:00] portray something, but their team isn't that and so the reason why I share that is because like even with us having new employees, it's something that I'm always wanting to them to know how much I value them just for breathing air.
Matt Borck: I feel so honored that we have such an amazing group of people that work for us that I haven't even got to know a lot of them on the intimate level that i'd like to so I have to make myself available I have to communicate as much as I can through all the tools that we have available at the agency so that We have this amazing group of people but they're all busy And so I understand too that we borrow people from their actual lives to come work for us Like it's not the other way around
Pip: That's you know, there's a line of respect.
Pip: I think we've all had maybe not you because you haven't worked for others, but man a lot of us who work for ourselves experience some pretty toxic behavior from higher ups, right? Who you're trapped as an employee because a person can treat you poorly. And this is your livelihood, right?
Pip: You are going there, giving your time, it's your livelihood. [00:15:00] And It's hard. It's hard to be a leader. And it's the thing that, we have a very small team, but it's been hard to be a leader. It's been hard to learn that it's been hard to learn about hiring for it's not where we're strong or where we started off being strong.
Pip: We're getting there, but it's but we have a solid core little team that we meet every day. And we strategize about clients and because our job, we, I make a joke it's a funny joke, but clients are like, Oh, how long do people stay with you? I'm like we're like accountants.
Pip: So seven years or until you're dead, right? That's awesome. Cause it's gotta be funny. And it's about respecting them and growing their business and being the technical assistance we are to them. Yeah, getting things out the door, showing them where to look like. And that's made a huge difference, but I haven't met too many other agencies that do that.
Pip: And it sounds like that's exactly what you do, but just at a bigger level.
Matt Borck: Yeah, I will. I'll be brutally honest with you. Like I I don't like [00:16:00] attention. I just don't like it's a really hard. That's why I shared even at the summit, like when I do speak, I love to help. That's the thing. I've always had a heart and a passion for helping and teaching.
Matt Borck: I've always loved that. But that also means that I have to get over my anxieties, insecurities of getting up and being able to do those things. And even being somebody who is in a role as a partner in an agency I'm at home right now in my studio. And I always I don't even have an office at our head office like I and so living it out is something that I cannot thank jared enough who's the other partner at the agency for always encouraging me to not just come in But also like he does such a good job.
Matt Borck: He's there every day So when i'm on location i'm working with our clients on location he's not only doing the same thing But he's also in the office as well helping to create that culture because as you mentioned I do believe it comes from top down and that is one of my You Greatest fears is not being present is it's one thing for me to say, yeah, we're an empathy driven marketing agency.
Matt Borck: We just don't ever see him around. And it's Oh, like it hurts my heart because I adore, [00:17:00] like when I come in and I feel so blessed to know that we have all these amazing people that work for us and we get to do what we do together and that we love what we do. And yes, there's hard days. Yes. There's challenging days.
Matt Borck: And there's little things that come up, but ultimately I know that I would never. I hope everybody, and this is one thing that I want to continually encourage at our agency, is that we would never, ever say anything at our agency to intentionally offend each other. So we should know that then there's free reign to always share from our heart ideas, concepts, thoughts, this, challenge other ideas.
Matt Borck: Cause. We're not, we would never intentionally hurt anybody. But again, I say that very naively, we're never working for, anybody else where I, I have seen a lot of that toxicity in businesses from large very large businesses all the way down to small. And it's amazing because I've been in the rooms before where I've literally had to tell, say a CEO after a meeting man, you guys, you don't need me.
Matt Borck: You need them. You need a psychologist. There is a lot of toxicity. In fact, I can tell you when that one person entered the room, All the females turned the other way and they didn't say a word [00:18:00] But why did that happen? Because there's something there and and I recognized again that listening I listened right away so I actually realized that I needed to be careful how I spoke with them because Why were they turning their back?
Matt Borck: And so all of those things are things that I realized that yes I am coming from a place of working with the greatest communicator that i've ever met Ever she's absolutely phenomenal in my wife And now jared and I like and the cool thing about working with jared is that we're both different people So we've even learned how to communicate because his communication is different than mine But we've both been open to learning from each other and understanding how we communicate so we work well And there's been times even today i'll be okay.
Matt Borck: I'm gonna be really open and transparent with you So we had a meeting this morning and I was a little bit like, I think part of it was I just had an experience yesterday that kind of threw me off, so I was still carrying a bit of that experience. So the way that I read something, I just read it wrong.
Matt Borck: My bad. I completely own up to that. So we were talking about it. We thought, we'll take it away from our conversation over text because it doesn't seem to be working. We'll actually talk about it. And the thing about Jared and I is that we're usually saying the same thing, just [00:19:00] differently.
Matt Borck: And sometimes in that missed communication, it can cause something when we realize, hang on a second, we're actually saying the exact same thing. And one thing that I truly appreciate about Jared is that Jared's open to that, and I'm open to it as well. I'm not just into proving that I'm right, and I know Jared's not into proving he's right.
Matt Borck: And that's something that I appreciate about him very much, is that we both want the same thing. And sometimes it just takes back going, oh, you're saying exactly, I'm realizing, I'm trying to hear it through the way that I hear things and I realize I just need to not do that, I need to understand where you're coming from and listen through the way that you communicate and now I get it, we're saying the same thing, okay, and then just realize too, I fully opened up to the fact that, I said listen, there was a bit of an experience yesterday while on location, it's still sticking, it wasn't like, it was just something that kind of hurt my heart a little bit and I'm an incredibly sensitive person, you didn't happen to me.
Matt Borck: I overheard it, but it was enough that I was like, Oh, it just,
Pip: yeah, it's hard. I'm very sensitive too. And it can really affect you just, it's funny. I got an email now sometimes I. I'm a, maybe misinterpret or come [00:20:00] at things in the wrong way. Cause you've been heard another way or whatever.
Pip: But I read an email last week and I read it and I thought initially, Oh, this client does not like me and they're annoyed. Yeah. And then I left, did some stuff, came back and I decided it was a weird decision. I decided I was like, I'm going to read this email in a sing songy way, like to reread it. And there was no malice.
Pip: There was no, it was B. I had come at it the wrong way. And I, so I read into it in into flat like things that don't move, right? You can't, you shouldn't. And we don't know that we're. We're doing it sometimes and we don't catch ourselves, but when you do catch yourself, it's pretty funny because if you read an email in a sing songy way.
Pip: It's not bad like usually and then it changes how you're gonna respond, right? Yeah no, I you know that I really appreciate that you bring that up because it's Something that even my girls like that have reminded me is like there's times where yeah I'll read something a [00:21:00] certain way and i'll feel and instantly i'm hot i'm sweaty and i'm like Why am I taking it this way?
Matt Borck: And I realize a lot of it is actually just trauma like it's things it's the way that I have perceived something the way that i've felt inside and so And again, i'm not saying that like i'm not necessarily meaning like Big T trauma. It might just be also what didn't happen to you or that I realized it just hit me in a way that brought up every insecurity.
Matt Borck: And so I hear my little girls go, in my mind, I replay and I hear them say things like, dad, like, why so why would you feel, why would you respond in that way? What is your body saying? And I realized, oh, you know what, I do have to just own up to the fact that okay, that made me just feel like what I shared was invalid or just wasn't smart.
Matt Borck: And you're like, Oh, so that's actually me. It's not them at all. So I'm reading this whole thing based off these, I've got these glasses of this trauma on me where I just feel like I'm not smart. And that's not necessarily right. That's not necessarily the case, but I realized that okay, I got to work on that.
Matt Borck: And so I do appreciate, that's one thing that I appreciate having very open and honest girls and anybody that has children knows that they're not going to settle for a, [00:22:00] I don't know, they're going to keep asking you why. Why? And I love that aspect of digging deeper to find out those things.
Pip: See, I don't have kids, but I will say that I have a psych background and my partner's mother came from a industry where you had to be very specific and you had to understand your emotions.
Pip: And so we take a lot of ownership. In our behaviors. Cause everybody's going to argue. You're all not going to get along, but what's most important is what happens after. And it sounds your girls are helping. This is the thing. I think younger generations are so much smarter than us.
Pip: And I think we should be, I don't have any kids, but I think they should be the focus because in all honesty, if you. If they're learning how to identify the feelings in their bodies, and how to figure out how to communicate that, if you can learn that, then you can, because we feel things, and it does affect our [00:23:00] day, our mood, our work.
Pip: And, and it's okay we shouldn't, if you have an off day one of the reasons working for yourself is so beautiful, is because if you're having a hard day, maybe you can stay in your pajamas. But you can still work or like you, you go with your body. And I think maybe our future will be like that where we're all, it sounds like your agency is doing that with people.
Pip: And it sounds like people are growing at your agency. I am.
Matt Borck: Like I think, and you know what? I think what you just shared there is absolutely beautiful because you're curious then and you're okay with those feelings that you're feeling and acknowledging those feelings, putting words to those feelings, but also realizing we don't get emotional.
Matt Borck: We are emotional human beings. And so that's why, again, I go back to what I shared earlier about how, we borrow people from their lives feeling exactly how you shared. But. But we also have a very flexible work environment where they can come into the office or they can stay home depending upon how they feel.
Matt Borck: And I don't want anybody to think you have to disregard how you're feeling and come in and pretend. Because then they're not going to be the best version of themselves for [00:24:00] our clients and for themselves as well. I want them to know they can they we validate them for breathing air. They're incredible humans.
Matt Borck: One of the biggest things I always say that we're looking for when we're hiring at the agency is just empathy. Everything else can be really be taught but I do even someone might say how is this relevant? Like they're talking about children and this it's like actually it's completely relevant because when you realize that When you lead with empathy when you open up and you begin to share you begin to build a relationship And so those relationships when they're built off of trust is not just given but it's earned And I think that those things it's how do we do that stuff?
Matt Borck: And so we try to treat every single one of our clients. As a friend we're building a friendship with them and sometimes those friendships start by just shooting the shit a little bit and talking about The weather and pets and things that we're doing But then as that relationship starts to grow and that person feels a little bit more and more comfortable and they feel more comfortable How by asking questions by truly listening and then on our end, it's not just Listening, but then putting into action what we've heard Right and that's the key is then so then how does that look for all of our employees?
Matt Borck: If they're having a bit of an off day, then it means hey, just let us know you can work from home It's all [00:25:00] good And then or come on into the office if we're doing this or do a combination of both whatever it looks like for you Because we want you to bring your entire self and I think that's something that I feel blessed that jared at the agency is awesome at is he leads by example is like listen guys like we want you to come in And we want you to be Who you are and we want you to bring that in if you got a pet bring it into the office like if that's a huge part of who you are bring it in right like these are things that I think that again, I really feel blessed at the agency that we have Not just one person trying to communicate everything But we're an entire group that's open to each other and we're trying to remain as curious as possible and I honestly will selfishly say that I love learning from every single person that works for they're all different ages and I love learning from them because they see things in a way that I don't and I Truly appreciate.
Matt Borck: I'm trying my best to not just fit things that fit my narrative or my bias, but to be open to other things and realize that I don't want to close things off. Again, because I feel going back to the teaching aspect of wanting to help our clients and guide them through things. I feel like I owe it to them to remove my ego, my bias, my [00:26:00] narrative.
Matt Borck: That's absolutely essential. It is very hard to do at times because you don't, oftentimes people, including myself, don't know they're biased. Don't know. Down to some of our plants are named funny names because or I love the Most recent example I heard so an old lady who lives in the woods Gets really old and lives in the woods with cats lived a long time outlived the plague people called them witches But maybe it was just a lady who lived with her cat in the woods and didn't want to Be with a man, you know what?
Pip: Like We place what we think on things. To identify with your point about learning with others or from others, I ran a group home for at risk teens in my 20s and one of the things that I learned While running that group home was that you have something to learn from everybody. So don't discount anybody and just realize like learning is not like i'm above you or i'm smarter than you it's like this you can't be the smartest at everything [00:27:00] or maybe some people think they can but if you're willing to learn from people It's a give and take and like i'm gonna be an expert at something.
Pip: You're gonna be an expert at something I'm gonna suck at something. You probably suck at something. I'm not sure I have to work hard You to get good at things. Some people are just good at things, right? I love how you are building your agency. Now, I know somebody, we're going to take a couple extra minutes here today I know somebody would kill me if I didn't ask them.
Pip: And she herself has bought another agency, but that is one of the ways to grow is to purchase an agency. Yes. And tell us a little bit about that. If you have a minute what's that there's new people. Are they integrating into yours as well? Tell us, is it a good idea to do this if you're an agency owner by another agency?
Matt Borck: So is it a good idea? That's going to be up to you and your, and who you are, right? And where you're at as well as what your vision is for your agency and then ultimately aligning with who you are as an agency. If that's something that aligns with you, then yes, it would [00:28:00] be a great thing. But for us, it was about relationships.
Matt Borck: Absolutely. Going back to the relationship of looking at who the One Group Agency is and how we want to engage with our target audience. And we realized that there was an opportunity with this other agency, and they're good people. They're good human beings that do unbelievable work. And when the opportunity came up and we were asked about the One Group Agency, About inquiring to purchase them It was one of those things that we had to take it seriously and also had to look at every aspect Of just how awesome they are and not just what they do, right?
Matt Borck: That's the thing i'm gonna i'm I mean i'm very particular to say like the crew that we now have from that agency is like I think they're the best Like I honestly think they're the best and so and I also think though that our crew at our agency is the best too So that's why we felt like it was such a perfect team to mix the to bring them on.
Matt Borck: So so we are one agency now, we're one group agency that's It was perfect timing for the rebrand to also just bring that back in but I will say that going back to one of my biggest fears was How do you then live out with these new people that have gone through an experience? And this is [00:29:00] something that I truly appreciate in what jared reminding me is that Let's just say like our agency was then purchased and now we're having to Be a part of a new agency like how would I feel again?
Matt Borck: So let's start with empathy, but how would I feel going into this situation? How would I want people to I guess almost like how would I want to be accepted? How would I want to be welcomed? Even in being a part of the team and again goes back to then all of my worries came back up of Worrying about i've gotten to know our team which was a lot smaller But now our team just More than doubled and so I want to get to know them too because I do think they're great people I've heard about this agency for a long time.
Matt Borck: I've followed what they do. I think they're phenomenal human beings I want them to know how much I appreciate them and now they're a part of our team and then the other thing too is that I always forget that I am a partner at the agency because I just i've never i've always like my I've always said, like my wife has been my boss forever, and I always feel that I forget that I am a partner at the agency.
Matt Borck: It's just something that's new to me. Even though we've been doing it for a long time, it's just something that I still forget. And so then my insecurities creep in of Oh, I really hope that they're like, feeling welcomed and that they feel a part of it and that they don't need to like they're validated just for [00:30:00] breathing air.
Matt Borck: They're great human beings. They're so incredible at what they do. And so yeah, it was a like, It was a lot. There was a lot to it. A lot of research went into whether or not this was the right decision for us at the right time. But there, like I said, for us at one group agency, it was absolutely essential that we partnered with great human beings and each and every single one of the people that have come over to work with us.
Matt Borck: Are great human beings and I feel truly blessed. They've taught me a lot already, which has been Unbelievable and that's the other thing too Is that it's just the more that we communicate the more that we talk the more that we find out about each other Every single day even just the little subtleties of this is how you do that.
Matt Borck: That's amazing I've been doing it this way, which is a little bit slower So this is just the little tiny things that we've been able to teach each other and again, then When I look at what they've been able to share with us already with what they do with their clients and how their processes work and the way that we can streamline things so that our clients are getting the very best that they deserve.
Matt Borck: It's been phenomenal. Like it's been a really cool experience and I can't rave enough about how, like it's just been an [00:31:00] unbelievable thing for our agency, just from a selfish perspective of bringing great human beings on board to work with, because I do believe that I'm excited to share who they are with our clients and go, you guys are going to be blown away.
Matt Borck: If, again, that's the one thing that gets me nervous is that the One Group Agency as a person is this, what we're doing right now, what we're talking, the same thing if you were to talk to Jared, or same thing with anybody on our team, and now same thing with the new members of our team. And that can be a scary thing though if you don't trust your team.
Matt Borck: Yeah, that can be I and I that's
Pip: because of that,
Matt Borck: right? And that's something I think about all the time is it's like it's one thing for me to say these things this is who we are blah blah And that's why I get even nervous like I do have to get better at even teaching our team and being there to lead by example and to listen to our team and then not just to listen to what the new members Are saying but the ones that have been there for a long time and then implementing those changes quickly not waiting not You know, doing things so that they understand, wow, they're really, truly like when I say something, they really listen and they're putting it into action.
Matt Borck: And then on top of that, our clients are like, holy smoke, this is amazing. Like we're able to do these things and just really blow our clients away and say, listen, here's the thing, like [00:32:00] everything we do is for you. It's for the way that we can connect you with your target audience in a true way that is real, that does build trust, that those people are around, your target audience is going to be with you forever.
Matt Borck: It's not just a one and done deal. And that's something that makes me so excited about each person that works with us. And each person that works for us. With us, I should say, to be honest.
Pip: It's funny, the with and for. I like to say with. And I love that because working with people is, it's like a sign of respect, right?
Pip: Working for people is, it's different. So I do correct people with, I'm like no, we work with each other.
Matt Borck: Absolutely. Yeah.
Pip: Let me ask you this. Now, if people are looking for you. Yeah. And they want to learn more about one agency. Where do they go to where are you hanging out online?
Matt Borck: So the easiest thing they could do is just check out the one group agency on like our website if they want, it's just the og.
Matt Borck: co. But ultimately if they want to connect again, like I mentioned, like they're going to find us on social from Instagram, Facebook, Tik TOK, all that stuff, but I'm always active on LinkedIn. I think that's one of the places where. A lot of people love to reach me just because they love to ask questions as well as I'm [00:33:00] always willing to help in any way.
Matt Borck: So they can find me just through my name, Matt Bork on LinkedIn, or they can look up the One Group Agency and it'll link to me through there. But yeah, no, I would, I, again, I love helping and I love being able to be honest and transparent. And I appreciate even your time to be able to have these conversations because I know even for me again, I learned so much through this that I feel really blessed to have met you.
Pip: Yeah. Yeah. I you're going to be coming back on this and you're in part, you're in our group. Which is perfect. And yeah I adore, I think there should be some networking or like a mastermind or something where people can actually, have you as a a contributor in that scenario, just saying.
Matt Borck: Oh, that's awesome. No, I do. That's one of the things that I love the most is I love being able to to go work with teams and to be able to consult with them to listen to them and look at areas that we can Come alongside and teach them and so that's one thing too Like I mean i'll be honest is like there's times where jared and I will talk ourselves out of work but ultimately it's because we believe for our client that if we want them to trust us then I got to realize like Maybe it's smarter if I come alongside your team [00:34:00] who you've already got as a division that does this but I can teach them a Few things that would really help to streamline to utilize tools that would help to streamline so that they're getting the results that they're looking for and more And it might mean obviously I would love our agency to do all that stuff But if it means that I can build a relationship with them of trust Then I know that they're going to speak on my behalf and say hey You need to work with a one group agency.
Matt Borck: These guys are who they say they are You And ultimately that's what we're about is every single person that works with us knowing that no matter if they're getting out for coffee and they say oh somebody asked where do you work? I work at the one group agency That's the representation of our brand right there which is why it's so essential to live out even to live out every day that again, like I have some probably some stories that I should say from a slack message that I sent that I just it might have come across as a little salty or prickly and that was never my intent and especially with somebody who's Still getting to know me.
Matt Borck: That's new You like again if I look at it, it was because like I said, i'm an emotional person But unfortunately something that happened yesterday was still feeling a little bit fresh And I should have just taken a moment as you mentioned to maybe breathe to walk away [00:35:00] and to realize oh they don't mean it this way like in just and I am again going back to my Trauma.
Matt Borck: I'm definitely a people pleaser. So it's if I have a client that's waiting on something They are my commitment because I've told them they're going to get it So then i'm a little bit like if you want me to do this thing It's going to take me away from here, but I feel like I owe it to this client But at the same time I feel like I owe it to the person that works for me and I and then I was I responded in a shitty way and I should have never done it like and even then it Was like not the it wasn't mean but I just knew that I should I could be better I could be a way better human being right and that's why I have What's that?
Pip: You're a bit of a ginger. You seem orange. Oh,
Matt Borck: absolutely. Yeah. Yeah.
Pip: Yeah. So I don't work with my partner. I will tell you that I have said, I said something the other day, I thought it was funny. And he told me the language I used was something he might say as a bricklayer when he was a bricklayer.
Pip: I was like. Oh, okay. That's your new title
Matt Borck: for your position at the agency. Hey you're a bricklayer.
Pip: So it was pretty funny [00:36:00] that, you got a, I took it back and I said, I'm sorry. I thought it would, but
Matt Borck: that's the thing though. I think that we're not doing right. Cause I think that we have all these, I'll definitely have to come back on because there's a lot of questions that I know that we didn't get a chance to answer, but like one of the challenges that we talked about is like just even communication itself and having somebody own up and say, listen.
Matt Borck: I screwed up, right? Or, I shouldn't have responded that way because ultimately, if I do want people to feel safe And secure and to know that like I don't want them to come into work Like feeling anxious or feeling nervous about things is oh you know when I say this it doesn't get taken Like I don't want that at all.
Matt Borck: In fact, like I don't want them ever to feel that way so I think it is important that we Acknowledge and own up to things right away and say my bad It's like I really like i'm sorry and I think that when we do that as leaders We will be creating a culture that we're proud of in a culture that I want my little girls to grow up in I don't want my girls growing up in a culture of the past where you know, you there's things that you said that you've experienced.
Matt Borck: I'm like, I'm not okay with that. So i'm going to do my very best to then live with authenticity and transparency and admit when i'm wrong. And again, those are those things that like i'm [00:37:00] just so gracious and thankful that my team is patient and my team is kind And my team has great hearts and they're curious and so that we have that understanding for each other And I think that's why we are so unique at one group agencies because we all want that we all want to go I love what I do.
Matt Borck: I love who I get to do it with And I love that we get to elevate our clients and lift our clients up that it's all about our clients and them engaging with their target audiences in a real way. So
Pip: it is top down. Every company I've ever worked at the way management acts is the way the person who gets paid the lowest acts.
Pip: Yeah. If, if the owners don't say good morning when they walk into a business to employees and like they just ignore them, that transcends down so that the new employee probably doesn't feel good.
Matt Borck: Yeah. Yeah. So it's really interesting. Oh, I'd feel so shitty if I made anybody feel like that.
Matt Borck: That would never be my intention. And then I get, and then I just loop think. I feel so bad. I'm like, why am I doing this? Oh, and again, it just boils down to I just got to [00:38:00] keep doing that work every single day on trying to just become a better human to learn from my mistakes, to own up to them to do it in front of them as well.
Matt Borck: That's one thing that I learned that I do it with my girls. So why would I not do it with my team? Is own up to the things, admit it, let them know that it's a safe place to say, I was wrong. I'm sorry about that. And I did not mean in any way to, to say what I said or to be a little salty or prickly.
Pip: Now, are you hiring right now?
Matt Borck: At the moment, I don't know if we are actually, I don't think we are. No.
Pip: Okay. I was going to say, cause I know there's some people in our group that, that are looking.
Matt Borck: We're always open. That's the thing. I'm never going to say no again. If like opportunities arise where there's good humans, yeah, send them our way for sure.
Pip: Yeah. Yeah. I can't wait to collaborate with you more and we will get you on here again and we're going back to the green room and if you're joining us or have questions for Matt. You know where to find him at. og.co.
Matt Borck: See og do co. Yeah.
Pip: Oh, nice. All right. See you next time everybody.
Matt Borck: Thanks for having me.
Matt Borck: Of
Pip: course.
